Build to Sell: Create a Marketing & Sales Engine That Makes Your Business Irresistible to Acquirers
This live session will teach you what it takes to end owner-reliant marketing so your business is always ready for acquisition and set up for long-term scale.
Recorded on October 22, 2025 | 60 Minutes
When potential buyers look to acquire your business, they're looking at more than just your P&L. They’re thinking: Can this company scale without you?
If your marketing and sales depends on its owners, you’re not ready to exit. But when you’ve got a content-driven, in-house marketing system that drives predictable leads and closes deals? That’s when you become more valuable, scalable, and sellable.
What to Expect:
Join IMPACT's CEO Bob Ruffolo and Partner at Rework Capital and IMPACT's Fractional CFO Alexander Ronzino for a live training that will show you how to build a brand that sells.
-
Build a brand that acquirers can't ignore.
-
Uncover the steps smart owners are taking now to increase revenue.
-
Learn how to remove owner dependence on sales and marketing.
-
Understand the top things acquirers look for in a business.
Speakers:
Bob Ruffolo
CEO
IMPACT
Alexander Ronzino
Partner at Rework Capital and Fractional CFO
IMPACT
Watch On-Demand
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When potential buyers look to acquire your business, they're looking at more than just your P&L. They’re thinking: Can this company scale without you?
If your marketing and sales depends on its owners, you’re not ready to exit. But when you’ve got a content-driven, in-house marketing system that drives predictable leads and closes deals? That’s when you become more valuable, scalable, and sellable.
What to Expect:
Join IMPACT's CEO Bob Ruffolo and Partner at Rework Capital and IMPACT's Fractional CFO Alexander Ronzino for a live training that will show you how to build a brand that sells.
-
Build a brand that acquirers can't ignore.
-
Uncover the steps smart owners are taking now to increase revenue.
-
Learn how to remove owner dependence on sales and marketing.
-
Understand the top things acquirers look for in a business.
Speakers:
Bob Ruffolo
CEO
IMPACT
Alexander Ronzino
Partner at Rework Capital and Fractional CFO
IMPACT
IMPACT & The Endless Customers System™
IMPACT teaches leaders & their teams how to generate more customers from their content, website, and sales efforts using our Endless Customers System™.
“We have seen so much growth...
— and not just in revenue — but in the way our team interacts with each other, in how we cross-train, and how we collaborate so much better now.
Kaitlyn Pintarich, Owner Berry Insurance
“We’ve gained deeper insights into our operations...
making us a more intelligent business now than we were before these coaching sessions.
Jessica Turner, Operations Manager Combined