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Build to Sell: Create a Marketing & Sales Engine That Makes Your Business Irresistible to Acquirers
This live session will teach you what it takes to end owner-reliant marketing so your business is always ready for acquisition and set up for long-term scale.
When potential buyers look to acquire your business, they're looking at more than just your P&L. They’re thinking: Can this company scale without you?
If your marketing and sales depends on its owners, you’re not ready to exit. But when you’ve got a content-driven, in-house marketing system that drives predictable leads and closes deals? That’s when you become more valuable, scalable, and sellable.
What to Expect:
Join IMPACT's CEO Bob Ruffolo and Partner at Rework Capital and IMPACT's Fractional CFO Alexander Ronzino for a live training that will show you how to build a brand that sells.
- Build a brand that acquirers can't ignore.
- Uncover the steps smart owners are taking now to increase revenue.
- Learn how to remove owner dependence on sales and marketing.
- Understand the top things acquirers look for in a business.
Meet Your Speaker
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Bob Ruffolo is a long-time team member at IMPACT, where he works as a coach and advisor helping businesses implement the Endless Customers™ approach (formerly They Ask, You Answer). He works closely with leadership teams to improve sales processes, content strategy, and alignment between marketing and sales so companies can attract better buyers and close deals faster.
Bob Ruffolo is a long-time team member at IMPACT, where he works as a coach and advisor helping businesses implement the Endless Customers™ approach (formerly They Ask, You Answer). He works closely with leadership teams to improve sales processes, content strategy, and alignment between marketing and sales so companies can attract better buyers and close deals faster.
Embarking on his entrepreneurial journey at 22, Alex became the youngest CEO in healthcare history with VC backing. They scaled from a concept to a multi-facility provider, a feat recognized in FSU's 30 Under 30 accolades. After eight transformative years there, Alex transitioned to serving as COO/CFO of a 300MM/year/GMV technology company. Today, at Rework Capital, he is focused on helping business leaders gear up for scaling and success.
Embarking on his entrepreneurial journey at 22, Alex became the youngest CEO in healthcare history with VC backing. They scaled from a concept to a multi-facility provider, a feat recognized in FSU's 30 Under 30 accolades. After eight transformative years there, Alex transitioned to serving as COO/CFO of a 300MM/year/GMV technology company. Today, at Rework Capital, he is focused on helping business leaders gear up for scaling and success.
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Simply fill out the form to watch the recording immediately.
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When potential buyers look to acquire your business, they're looking at more than just your P&L. They’re thinking: Can this company scale without you?
If your marketing and sales depends on its owners, you’re not ready to exit. But when you’ve got a content-driven, in-house marketing system that drives predictable leads and closes deals? That’s when you become more valuable, scalable, and sellable.
What to Expect:
Join IMPACT's CEO Bob Ruffolo and Partner at Rework Capital and IMPACT's Fractional CFO Alexander Ronzino for a live training that will show you how to build a brand that sells.
- Build a brand that acquirers can't ignore.
- Uncover the steps smart owners are taking now to increase revenue.
- Learn how to remove owner dependence on sales and marketing.
- Understand the top things acquirers look for in a business.
Meet Your Speaker
Bob Ruffolo is a long-time team member at IMPACT, where he works as a coach and advisor helping businesses implement the Endless Customers™ approach (formerly They Ask, You Answer). He works closely with leadership teams to improve sales processes, content strategy, and alignment between marketing and sales so companies can attract better buyers and close deals faster.
Bob Ruffolo is a long-time team member at IMPACT, where he works as a coach and advisor helping businesses implement the Endless Customers™ approach (formerly They Ask, You Answer). He works closely with leadership teams to improve sales processes, content strategy, and alignment between marketing and sales so companies can attract better buyers and close deals faster.
Embarking on his entrepreneurial journey at 22, Alex became the youngest CEO in healthcare history with VC backing. They scaled from a concept to a multi-facility provider, a feat recognized in FSU's 30 Under 30 accolades. After eight transformative years there, Alex transitioned to serving as COO/CFO of a 300MM/year/GMV technology company. Today, at Rework Capital, he is focused on helping business leaders gear up for scaling and success.
Embarking on his entrepreneurial journey at 22, Alex became the youngest CEO in healthcare history with VC backing. They scaled from a concept to a multi-facility provider, a feat recognized in FSU's 30 Under 30 accolades. After eight transformative years there, Alex transitioned to serving as COO/CFO of a 300MM/year/GMV technology company. Today, at Rework Capital, he is focused on helping business leaders gear up for scaling and success.
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IMPACT & The Endless Customers System™
IMPACT teaches leaders & their teams how to generate more customers from their content, website, and sales efforts using our Endless Customers System™.
