Build to Sell: Create a Marketing & Sales Engine That Makes Your Business Irresistible to Acquirers
This live session will teach you what it takes to end owner-reliant marketing so your business is always ready for acquisition and set up for long-term scale.
August 27, 2025 | 1:00pm ET
When potential buyers look to acquire your business, they're looking at more than just your P&L. They’re thinking: Can this company scale without you?
If your marketing and sales depends on its owners, you’re not ready to exit. But when you’ve got a content-driven, in-house marketing system that drives predictable leads and closes deals? That’s when you become more valuable, scalable, and sellable.
What to Expect:
Join IMPACT's CEO Bob Ruffolo and Partner at Rework Capital and IMPACT's Fractional CFO Alexander Ronzino for a live training that will show you how to build a brand that sells.
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Build a brand that acquirers can't ignore.
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Uncover the steps smart owners are taking now to increase revenue.
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Learn how to remove owner dependence on sales and marketing.
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Understand the top things acquirers look for in a business.
Speakers:

Bob Ruffolo
CEO
IMPACT

Alexander Ronzino
Partner at Rework Capital and Fractional CFO
IMPACT
Save Your Seat
Fill out the form below to register!
When potential buyers look to acquire your business, they're looking at more than just your P&L. They’re thinking: Can this company scale without you?
If your marketing and sales depends on its owners, you’re not ready to exit. But when you’ve got a content-driven, in-house marketing system that drives predictable leads and closes deals? That’s when you become more valuable, scalable, and sellable.
What to Expect:
Join IMPACT's CEO Bob Ruffolo and Partner at Rework Capital and IMPACT's Fractional CFO Alexander Ronzino for a live training that will show you how to build a brand that sells.
-
Build a brand that acquirers can't ignore.
-
Uncover the steps smart owners are taking now to increase revenue.
-
Learn how to remove owner dependence on sales and marketing.
-
Understand the top things acquirers look for in a business.
Speakers:

Bob Ruffolo
CEO
IMPACT

Alexander Ronzino
Partner at Rework Capital and Fractional CFO
IMPACT
IMPACT & The Endless Customers System™
IMPACT teaches leaders & their teams how to generate more customers from their content, website, and sales efforts using our Endless Customers System™.
“We have seen so much growth...
— and not just in revenue — but in the way our team interacts with each other, in how we cross-train, and how we collaborate so much better now.
Kaitlyn Pintarich, Owner Berry Insurance
“We’ve gained deeper insights into our operations...
making us a more intelligent business now than we were before these coaching sessions.
Jessica Turner, Operations Manager Combined