On-Demand Webinar

Build to Sell: Create a Marketing & Sales Engine That Makes Your Business Irresistible to Acquirers

This live session will teach you what it takes to end owner-reliant marketing so your business is always ready for acquisition and set up for long-term scale.

Recorded on October 22, 2025 | 60 Minutes

When potential buyers look to acquire your business, they're looking at more than just your P&L. They’re thinking: Can this company scale without you?

If your marketing and sales depends on its owners, you’re not ready to exit. But when you’ve got a content-driven, in-house marketing system that drives predictable leads and closes deals? That’s when you become more valuable, scalable, and sellable.

What to Expect:

Join IMPACT's CEO Bob Ruffolo and Partner at Rework Capital and IMPACT's Fractional CFO Alexander Ronzino for a live training that will show you how to build a brand that sells.

  • Build a brand that acquirers can't ignore.

  • Uncover the steps smart owners are taking now to increase revenue.

  • Learn how to remove owner dependence on sales and marketing.

  • Understand the top things acquirers look for in a business.

Speakers:

500px_Square_Bob_Ruffolo

Bob Ruffolo

CEO

IMPACT

alexander ronzino headshot

Alexander Ronzino

Partner at Rework Capital and Fractional CFO

IMPACT

Watch On-Demand

Fill out the form below to get access!

When potential buyers look to acquire your business, they're looking at more than just your P&L. They’re thinking: Can this company scale without you?

If your marketing and sales depends on its owners, you’re not ready to exit. But when you’ve got a content-driven, in-house marketing system that drives predictable leads and closes deals? That’s when you become more valuable, scalable, and sellable.

What to Expect:

Join IMPACT's CEO Bob Ruffolo and Partner at Rework Capital and IMPACT's Fractional CFO Alexander Ronzino for a live training that will show you how to build a brand that sells.

  • Build a brand that acquirers can't ignore.

  • Uncover the steps smart owners are taking now to increase revenue.

  • Learn how to remove owner dependence on sales and marketing.

  • Understand the top things acquirers look for in a business.

Speakers:

500px_Square_Bob_Ruffolo

Bob Ruffolo

CEO

IMPACT

alexander ronzino headshot

Alexander Ronzino

Partner at Rework Capital and Fractional CFO

IMPACT

What we do

IMPACT & The Endless Customers System™

IMPACT teaches leaders & their teams how to generate more customers from their content, website, and sales efforts using our Endless Customers System™.

“We have seen so much growth...

— and not just in revenue — but in the way our team interacts with each other, in how we cross-train, and how we collaborate so much better now.

“We’ve gained deeper insights into our operations...

making us a more intelligent business now than we were before these coaching sessions.