Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Elements of a Great They Ask, You Answer Website

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Web Design
Close
Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website
Start the Course
Elements of a Great They Ask, You Answer Website
Free Website Course
View Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

Where to Put Marketing Videos on Your Website: 7 Places to Consider

By Marcus Sheridan

Marcus Sheridan also recommends this free course, Elements of a Great They Ask, You Answer Website.

Where to Put Marketing Videos on Your Website: 7 Places to Consider Blog Feature

So you’re ready to crush video and make it a full part of your organization’s sales and marketing efforts? Great.

Considering studies saying that 80% of content consumed on the web will be video by 2019, it’s time everyone start taking this medium very, very seriously.

Free Course: Elements of a Great They Ask, You Answer Website

Assuming you have the right content approach and the videos have been produced, you may be wondering as to the best places to put videos on your company website. If this is the case, here is a list of some potential considerations, all of which we’ve leveraged at different points with our clients here at The Sales Lion.

#1 Home Page Background Video

Although video isn’t always the “right” solution for your homepage, one great place to consider it is in the background above the fold of the screen. However, the key here to make this work is that the video gives the site visitor a true sense for the problem your company solves, or at least a unique differentiator of a certain aspect of your company. An excellent example of this is our friends at Model Apparel.

#2 Social Proof Sections of the Website

Does your website have a case study section? Or possibly a customer testimonials area? At this point, most companies do, but unfortunately, more often than not these important areas of a website generally lack the all-important video content necessary to truly “show” the story at hand.

Below is a great video case study for WorkflowMax about their success with their customer Cymon Allfrey Architects.

Remember, reading a case study or testimonial is nice, but NOTHING compares to truly seeing it.

#3 Video Library

More and more consumers today only do their buying research through video, which is why we’re getting to the point where every website needs to have a “video library”—a place where only video content lives but is organized, searchable, and displayed in such a way that the visitor can immediate find, and see, what they’re looking for.

videolibrary

#4 Product/Services Pages

For too long, company product and services pages have consisted of one or two photos plus a few hundred words of explanatory text. As you can imagine, this isn’t good…at all. If we truly want our customers to see what makes us special and different, a quality video on each of these pages is necessary to provide the ideal shopping experience.

 

#5 Home Page Explainer Video

Different than the homepage background video mentioned in #1, a homepage explainer video is generally found further down the homepage but allows the viewer to get an immediate sense of not just who the company is, but more importantly the problem they solve, as well as the thing that makes them unique.

Below is a great example of a well-executed explainer video from Blue Bottle Coffee.

 

 

TONX - Truly great coffee in your kitchen, without much fuss. from Blue Bottle Coffee on Vimeo.

 

#6 About Page (also applicable to Recruiting/Hiring Page)

Traditionally, about pages—just like product/service pages—lack any type of video to give the viewer a true sense of what makes up the organization. At this point, if we really want to show our company culture and team, video content is a must.

 

#7 Employee Pages

As mentioned previously here at The Sales Lion, personal employee videos, especially for sales teams, are critical in terms of helping visitors “know” the types of people that make up the organization. Unfortunately, this is another weak area for most organizations, regardless of size. And considering these videos are so incredibly easy to produce, there is really no reason not to integrate them into your content mix.

Here's our very own George B Thomas introducing himself. This lives on our "Meet the Team" page.

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
1:05
 
 
 
 
 
 
 
 
 
 
 

 

So there you have it, seven pages of your website and corresponding videos you can immediately integrate into your 2017 content marketing efforts and place on your website.

 

Keep in mind, just the fact that you have this type of content on your website immediately separates you from the competition and can give you a major leg up when trying to win trust of today’s digital buyer.

Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

Topics:

Web Design
Video Marketing
Published on January 23, 2017

Recent Articles

11 Pricing Page Examples for Business Websites (Updated for 2022)
January 18, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
What Does a Great Inbound Marketing Website Look Like in 2022?
January 10, 2022 • 11 min read
What Makes a Good Website Design? 7 Award-Winning Examples To Be Inspired By
December 18, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
5 Prep Secrets for a Smoother, More Successful Website Project (+ Infographic)
October 14, 2021 • 7 min read
7 Self-Service Tools on Business Websites to be Inspired By
September 29, 2021 • 7 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
8 Best Business Website Designs (Updated for 2021)
July 15, 2021 • 5 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
6 tips for building a great diversity and inclusion page (+examples)
June 29, 2021 • 7 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
8 types of website performance metrics you should look at on a monthly basis
June 24, 2021 • 11 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
8 Business Blog Design Examples That Keep Readers Engaged
June 16, 2021 • 6 min read
5 ways you can use the StoryBrand framework to make a better website
June 14, 2021 • 5 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read