Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here
Close

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Where to Put Marketing Videos on Your Website: 7 Places to Consider

By Marcus Sheridan

Where to Put Marketing Videos on Your Website: 7 Places to Consider

So you’re ready to crush video and make it a full part of your organization’s sales and marketing efforts? Great.

Considering studies saying that 80% of content consumed on the web will be video by 2019, it’s time everyone start taking this medium very, very seriously.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Assuming you have the right content approach and the videos have been produced, you may be wondering as to the best places to put videos on your company website. If this is the case, here is a list of some potential considerations, all of which we’ve leveraged at different points with our clients here at The Sales Lion.

#1 Home Page Background Video

Although video isn’t always the “right” solution for your homepage, one great place to consider it is in the background above the fold of the screen. However, the key here to make this work is that the video gives the site visitor a true sense for the problem your company solves, or at least a unique differentiator of a certain aspect of your company. An excellent example of this is our friends at Model Apparel.

#2 Social Proof Sections of the Website

Does your website have a case study section? Or possibly a customer testimonials area? At this point, most companies do, but unfortunately, more often than not these important areas of a website generally lack the all-important video content necessary to truly “show” the story at hand.

Below is a great video case study for WorkflowMax about their success with their customer Cymon Allfrey Architects.

Remember, reading a case study or testimonial is nice, but NOTHING compares to truly seeing it.

#3 Video Library

More and more consumers today only do their buying research through video, which is why we’re getting to the point where every website needs to have a “video library”—a place where only video content lives but is organized, searchable, and displayed in such a way that the visitor can immediate find, and see, what they’re looking for.

videolibrary

#4 Product/Services Pages

For too long, company product and services pages have consisted of one or two photos plus a few hundred words of explanatory text. As you can imagine, this isn’t good…at all. If we truly want our customers to see what makes us special and different, a quality video on each of these pages is necessary to provide the ideal shopping experience.

 

#5 Home Page Explainer Video

Different than the homepage background video mentioned in #1, a homepage explainer video is generally found further down the homepage but allows the viewer to get an immediate sense of not just who the company is, but more importantly the problem they solve, as well as the thing that makes them unique.

Below is a great example of a well-executed explainer video from Blue Bottle Coffee.

 

 

TONX - Truly great coffee in your kitchen, without much fuss. from Blue Bottle Coffee on Vimeo.

 

#6 About Page (also applicable to Recruiting/Hiring Page)

Traditionally, about pages—just like product/service pages—lack any type of video to give the viewer a true sense of what makes up the organization. At this point, if we really want to show our company culture and team, video content is a must.

 

#7 Employee Pages

As mentioned previously here at The Sales Lion, personal employee videos, especially for sales teams, are critical in terms of helping visitors “know” the types of people that make up the organization. Unfortunately, this is another weak area for most organizations, regardless of size. And considering these videos are so incredibly easy to produce, there is really no reason not to integrate them into your content mix.

Here's our very own George B Thomas introducing himself. This lives on our "Meet the Team" page.

 
 
 
Video Thumbnail
 
 
 
 
 
 
 
 
 
 
 
1:05
 
 
 
 
 
 
 
 
 
 
 

 

So there you have it, seven pages of your website and corresponding videos you can immediately integrate into your 2017 content marketing efforts and place on your website.

 

Keep in mind, just the fact that you have this type of content on your website immediately separates you from the competition and can give you a major leg up when trying to win trust of today’s digital buyer.

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Web Design
Video Marketing
Published on January 23, 2017

Recent Articles

8 of the Best Business Website Designs to Inspire You in 2023
November 17, 2022 • 7 min read
Take It From an Expert: You Probably Don’t Need a New Website
November 16, 2022 • 4 min read
What Does a Great Inbound Marketing Website Look Like in 2023?
November 14, 2022 • 12 min read
4 Ways To Recession-proof Your Website In 2022
June 9, 2022 • 5 min read
23 of the Best Examples of Business Blog Design
May 30, 2022 • 13 min read
5 Prep Secrets for a Smoother, More Successful Website Project Plan (+ Infographic)
May 16, 2022 • 8 min read
8 Best Content Management Systems for Digital Marketing in 2022
March 22, 2022 • 9 min read
How Much Does a Website Design or Redesign Cost in 2022?
March 8, 2022 • 9 min read
Website Redesign Checklist: The 12 Crucial Steps You Need To Be Successful
February 22, 2022 • 17 min read
Your 2022 Website Strategy Must Include These 6 Things
February 15, 2022 • 9 min read
11 Pricing Page Examples for Business Websites (Updated for 2022)
January 18, 2022 • 10 min read
8 Crucial Elements Every Homepage Design Should Have [+Video]
January 15, 2022 • 6 min read
What Makes a Good Website Design? 7 Award-Winning Examples To Be Inspired By
December 18, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
7 Self-Service Tools on Business Websites to be Inspired By
September 29, 2021 • 7 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
6 tips for building a great diversity and inclusion page (+examples)
June 29, 2021 • 7 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
8 types of website performance metrics you should look at on a monthly basis
June 24, 2021 • 11 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
8 Business Blog Design Examples That Keep Readers Engaged
June 16, 2021 • 6 min read
5 ways you can use the StoryBrand framework to make a better website
June 14, 2021 • 5 min read