Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Ramona Sukhraj

By Ramona Sukhraj

Feb 24, 2016

Topics:

Video Marketing Marketing Strategy Examples
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Video Marketing  |   Marketing Strategy  |   Examples

13 Awesome B2B Marketing Videos To Get You Ready for Your Close-Up

Ramona Sukhraj

By Ramona Sukhraj

Feb 24, 2016

13 Awesome B2B Marketing Videos To Get You Ready for Your Close-Up

examples-b2b-marketing-videos.jpgI miss Blockbuster Video.

Running through its aisles hunting for just the right movie, praying that a copy of the latest two-day, new release was still waiting on the shelves...

Back in the 90s, consumer access to video content was pretty much limited to just TV and VHS tapes so this was really the beginning of my love affair with it.

Flash forward 20 years and judging by the overwhelming popularity of both professional and amateur video content today, it's clear I wasn't the only one. 

Although we don't think it's going to replace traditional blogging anytime soon, video content is in high demand among consumers and has proven to be very effective in reaching them, even for B2B marketers.

Businesses using video grow revenue 49% faster year over year than organizations that don't, but that doesn't mean any old clip will do.

The quality of your video content matters. You won't attract very many B2B customers with a shaky video recorded on your iPhone with bad audio and poor lighting, but a high-quality production can communicate more information and create a more lasting impression than any written content alone ever could. 

Great B2B marketing videos:

Here are 13 awesome examples to learn from and perhaps even use to get ready for your own close-up.

1. GoToMeeting 

GoToWebinar uses storytelling to engage the viewer and get them interested in the company, in this case, study. In it, you get to see exactly how the product is used in the real world and the benefits it delivers in just two quick minutes.

2. Taulia

In this video, (reminiscent of Direct TV's "Get Rid of Cable" commercials), Taulia lists the benefits of its Supply Chain Management services while still keeping the video light and entertaining. Its humorous approach in a traditionally "boring" B2B niche, helps humanize the company's brand and make it stand out. 

3. Method CRM

In this playful approach to a tutorial video, MethodCRM employs an enthusiastic and animated narrator instead of the standard monotone we often hear in most. 

The company creates a realistic, relatable situation, by staging the tutorial as a conversation; more specifically, a call to their helpdesk. This clever spin on a how-to engages the viewer by telling a story rather than lecturing and addressing a common pain point head-on. 

4. Deloitte


Though lower in production value than many others on our list, this example from Deloitte works because it enlists real team employees, not actors to deliver its message. This not only gives a friendly, down-to-earth face to the large organization, but it helps the content feel more relatable and easy to understand. 

5. Oracle Eloqua

With this video, Oracle tells the story of 'Modern Mark.' It's suspenseful music and epic narration helps pull the viewer in and makes its buyer persona feel like they can be the "hero" of their own story by working with Oracle. 

6. HubSpot

 

Now, in this case study video, HubSpot gives prospective B2B buyers a first-hand look into the office of Shopify, a well-known company that has succeeded using its products. The video highlights specific wins and includes friendly interviews with real-life HubSpot employees and users from Shopify to add authenticity. Overall, this example is well-produced and adds eye-catching social proof to the HubSpot name. 

7. VeriSign

 

 

Ever wonder what happens when a shopping cart is abandoned in the wild? That's the question VeriSign sets out to answer in this quirky video (which is also my favorite on the list). 

Filmed as a "mockumentary," this example follows VeriSign's fictional character, Liberty Fillmore, as he tries to save and help abandoned shopping carts he finds in empty lots, streets, etc. He envisions a world with "no more abandoned carts" and that's just what VeriSign will help your business achieve as well. 

8. Cisco

 

 

One of our longest examples, Cisco delivers an educational segment similar to something you'd see on FOXNEWS or CNN. Using a casual backdrop, approachable host, and conversational tone, Cisco makes an often intimidating and technical subject more tangible for general audiences.

9. Intel

 

 

Focusing on a specific buyer persona (game designers), this case study video from Intel does an excellent job of highlighting how its machines offer solutions to common pain points and deliver superior performance to their competitors. By using real-life interviews similar to HubSpot and GoToMeeting, the company adds credibility to its claims and show viewers exactly what its products are like in action. 

10. SAP

 

 

Taking more of a traditional commercial route, SAP discusses common persona pain points and inspires you to simplify your life using its product. Similar to Oracle, this video aims to position the company as a helpful catalyst in success, while still allowing the customer to be the hero of the story. 

11. GetResponse

 

 

A free full-length webinar, this example from GetResponse focuses on educating its viewers, not selling. In the video, the company not only shares valuable industry insights, but it also brings in a respected influencer to catch its persona's attention and build its own credibility. 

12. Jones

 

 

Next, in the example above, Jones uses a section from a past recorded presentation to create a short video suitable for sharing and viewing online. This is a great example of how brands can repurpose content even in video marketing. This kind of video lets you capitalize on the power of the medium, while saving time and effort and even generating interest in your speaking engagements. 

13. LinkedIn Business Solutions

 

 

Last, but not least, this example from LinkedIn acts as both an educational webinar and a results-packed case study.  Running just under an hour long, there's a great balance between educating the viewer and promoting LinkedIn's marketing solutions. 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Video Marketing: 13 Tips for Creating More Professional Video Content

February 15, 2024
Megan Lang Megan Lang

Building a Healthy ‘Culture of Video’ At Your Company

February 14, 2024
John Becker John Becker

How to Create a 'Video Brand Style Guide' for Your Business

February 12, 2024
Alex Winter Alex Winter

Real-world Marketing: How One Videographer Shot 65 Videos in 2 Days

January 24, 2024
John Becker John Becker

TOFU Video: Reaching Early-Stage Customers with Your Video Content

November 13, 2023
Lindsey Schmidt Lindsey Schmidt

20 Best Video Editing Software and Apps for Any Budget in 2024

November 9, 2023
Megan Lang Megan Lang

The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+ Examples]

November 5, 2023
Alex Winter Alex Winter

Video Marketing: What Your 2024 Business Video Strategy Must Include

October 30, 2023
Lindsey Schmidt Lindsey Schmidt

How To Manage a Videographer — If You Don't Have Video Experience

October 26, 2023
Lindsey Schmidt Lindsey Schmidt

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

Winning with YouTube Shorts: Mastering the Algorithm on the Front Lines

October 23, 2023
Marcus Sheridan Marcus Sheridan

7 Video Production Equipment Essentials Your Business Needs in 2024

October 1, 2023
Lindsey Schmidt Lindsey Schmidt

How to Make High-Quality Sales Videos, Even On A Budget

September 28, 2023
John Becker John Becker

Authentic Video Marketing in The Age of Deepfake Technology

September 27, 2023
John Becker John Becker

Why Short-Form Video Is a Vital Tool for Reaching Your Audience

September 25, 2023
Lindsey Schmidt Lindsey Schmidt

Need to Set up a Killer Office Video Studio on a Beginner Budget? Here's What to Buy

April 6, 2023
Zach Basner Zach Basner

4 Smart Tips for Exploring YouTube Shorts for Your Business

March 30, 2023
Ramona Sukhraj Ramona Sukhraj

4 Tried-and-True Tips for Using Video in Sales Prospecting

January 19, 2023
Melissa Prickett Melissa Prickett

4 Videos That Will Streamline Your Sales Process — And Don’t Require a Videographer

January 18, 2023
Zach Basner Zach Basner

The Selling 7: How to Make an Amazing 80% Video to Speed Up Your First Sales Call (+Examples)

September 8, 2022
Zach Basner Zach Basner

The Hidden Costs of Successful Video Marketing

August 11, 2022
Ramona Sukhraj Ramona Sukhraj

4 Reasons You Shouldn’t Hire a Third-Party Video Company

July 11, 2022
Will Schultz Will Schultz

Personalized Video Marketing: How To Turn Leads Into Customers

June 30, 2022
John Becker John Becker

10 Website Homepage Videos That Leave a Great Impression

June 6, 2022
Lindsey Schmidt Lindsey Schmidt

How To Create an Effective YouTube Marketing Strategy

May 19, 2022
Ramona Sukhraj Ramona Sukhraj