Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2021

Read it now Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
The Ultimate Inbound Marketing Strategy Playbook 2021
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2021
Covers-FINAL

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

18 Statistics to Help Convince Your CEO to Engage on Social Media

By Carolyn Edgecomb

Carolyn Edgecomb also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2021.

18 Statistics to Help Convince Your CEO to Engage on Social Media Blog Feature

 

18 Statistics to Convince Your CEO to Engage on Social MediaSocial media platforms are no longer for high school and college students.


Companies, customers and employees are using a variety of social media platforms on a daily basis.


Social media has and will continue to change the way companies do business, as well as the way companies collaborate with their customers.


It's seen

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2021

as one of the best ways for CEO’s to stay connected and relevant in today’s high-powered business world.


So why are only 30% of Fortune 500 CEOs using social media to engage and interact with their audience?


See why your CEO should be actively engaging on social media platforms. It's not only relevant for attracting consumers but also for improving your brand image.


Why Your CEO Should be Engaging on Social Media


1. 81% of employees believe that CEO's who engage on social media are better equipped to lead companies in the web 2.0 world. (Source: Go-Gulf)


2. Major benefits of CEO participation in social media (Source: Go-Gulf):



    • 78% say better communication

    • 78% say improved brand image

    • 64% say more transparency

    • 45% say improved company morale

    • 45% say better leadership


3. 82% of consumers are more likely to trust a company whose CEO and leadership team engage on social media. (Source: Go-Gulf)


4. 77% of consumers are more likely to buy from a company whose CEO and leadership team engage on social media. (Source: Go-Gulf)


5. 78% of professionals would prefer to work for a company whose leadership team is active on social media. (Source: Go-Gulf)


6. Only 1 in 5 CEOs have a social media account. (Source: Magnet Media Labs)


7. 49% of corporate reputation is attributed to how people view the CEO. A little social media can go a long way.(Source: Magnet Media Labs)


8. Half of consumers believe that CEOs who don't use social media will get out of touch with customers.(Source: Magnet Media Labs)


9. 8 in 10 consumers say they're more likely to trust a company whose CEO and team engage in social media. (Source: Magnet Media Labs)


10. 81% of employees consider social CEOs better leaders. (Source: Magnet Media Labs)


11. 93% of consumers believe that CEO engagement on social media helps communicate company values, shape a company's reputation, and grow and evolve corporate leadership in times of crisis. (Source: Magnet Media Labs)


12. 43 percent of executives with socially active CEOs labeled their company’s leader as inspiring compared to only 26 percent of the executives with CEOs not using social media. (Source: Weber Shandwick)


13. Benefits of a socially active CEO (Source: Weber Shandwick):



    • 76%  say it shows the company is innovative.

    • 75%  say it gives the company a human face or personality.

    • 75% say it's a good way for the CEO to communicate with employees.

    • 75% say it helps the CEO build good relationships with news media.

    • 73% say it gives more employees a chance to communicate directly with the CEO.

    • 70% say it has a positive impact on business results.

    • 64% say it helps find and attract new customers.

    • 64% say it gives the company a competitive edge.


14. 61% of executives with socially active CEOs believed that their CEO’s social media activity enabled their company’s leader to be more effective in managing a crisis. (Source: Weber Shandwick)


15. 70% of Fortune 500 CEOs don't have a profile on any social network. (Source: CEO.com)


16. Out of the 30% that do have social profiles (Source: Reuters):


5 of the 19 CEOs on Twitter have never tweeted, and other accounts are “underutilized”

25 of the 38 CEOs on Facebook have less than 100 friends

Only 4 CEOs are on Google+

Not a single Fortune 500 CEO is on Pinterest


17. CEO’s who use social media are viewed as better communicators, more open and accessible, and more inspirational than CEO’s who don’t. (Source:  Weber Shandwick)


18. 76% of all executives believe it is a good idea for CEO’s to be social. (Source: Weber Shandwick)

Covers-FINAL
Covers-FINAL

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2021

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

Marketing Statistics
Published on August 8, 2013

Recent Articles

41 new video marketing statistics to fuel your strategy through 2021

By Ramona Sukhraj on July 9, 2021
6 min read

58 content marketing statistics to supercharge your strategy for the end of 2021

By Ramona Sukhraj on July 1, 2021
8 min read

31 SEO statistics for 2021 and what they tell us (+ VIDEO)

By Jen Barrell on April 1, 2021
11 min read

54 jaw-dropping social media statistics for businesses [New for 2021]

By Connor DeLaney on February 23, 2021
8 min read

These Statistics Prove that Virtual Selling is the Future — and the Future Starts Now

By John Becker on February 17, 2021
4 min read

74 digital marketing statistics you must know for 2021 planning

By Zach Basner on December 1, 2020
9 min read

4 influencer marketing trends to know in 2020 [Infographic]

By Shandia Drummond-Butt on March 21, 2020
3 min read

YouTube's top stats for 2020 tell who’s watching what, when [Infographic]

By Shandia Drummond-Butt on March 1, 2020
4 min read

Does generation affect your search tactics? This study points to yes

By Melanie Moore on February 29, 2020
2 min read

[New Data] 3 ways to win more revenue from the 2020 State of Competitive Intelligence

By Ellie Mirman on January 29, 2020
4 min read

How the internet has changed buying behavior [Infographic]

By Iris Hearn on January 5, 2020
3 min read

What the decline of TV ads means for marketers in 2020

By Dylan Lepak on November 20, 2019
3 min read

17 IMPACT content statistics that were 10 years in the making [#IMPACTTurns10]

By Ramona Sukhraj on November 15, 2019
3 min read

Essential podcast statistics and trends for marketers [Infographic]

By Connor DeLaney on October 5, 2019
2 min read

21 mind-blowing lead generation statistics to aid your 2020 strategy

By Jen Barrell on September 14, 2019
6 min read

7 trends for digital marketing campaign success [Infographic]

By Rachel Palmateer on August 18, 2019
2 min read

Influencer Marketing Trends In 2019: [Infographic]

By Shandia Drummond-Butt on July 14, 2019
1 min read

40+ Eye-Opening Video Marketing Statistics You’ve Got To See [Infographic]

By Megan Lang on July 7, 2019
2 min read

New report: What you need to know about marketing to Gen Z (even if they’re not your target)

By Katie Pritchard on May 10, 2019
3 min read

10 Jaw-Dropping Web Design, Branding, and Marketing Statistics [Infographic]

By Joe Rinaldi on April 28, 2019
2 min read

7 Must-See Graphs: How Companies Are Using Competitive Insights to Get Ahead in 2019 [New Data]

By Ellie Mirman on March 7, 2019
3 min read

MAGNA Reports Fastest Growing Advertising Channels of 2018

By Brie Rangel on December 4, 2018
2 min read

The Anatomy of a Successful Social Video Ad [New Research]

By Olga Bedrina on October 5, 2018
5 min read

Surprising Online Video Habits to Impact Your Strategy [INFOGRAPHIC]

By Katie Pritchard on September 8, 2018
3 min read

4 Data-backed Truths You Need to Know from the 2018 State of Inbound

By Iris Hearn on August 20, 2018
5 min read