Talent & Office Manager, 7+ Years of Logistics and New Hire Management
May 16th, 2013
So your campaign is off and running, and now you are looking to begin measuring your campaign's success. You may be wondering, where do I even begin?
The simple answer is that it doesn't really matter where you start, as long as you start somewhere. Utilizing marketing analytics is a crucial step in every marketing campaign process. Analytics will allow you to match your progress to your marketing goals and make any adjustments that may be necessary to take your campaign to the next level.
Below are 10 common metrics that you can use to see how your campaign is doing. There is no set order or formula for when or how to use these metrics, so do what works best for your business. Measure, adjust, and repeat to ensure your campaign is successful.
The success of your blog is a great indicator of how remarkable your content is.
It’s critical that you’re aware of which content is driving traffic and generating results. Consistently monitor individual blog post views, blog traffic and referral sources, call to action performance, leads generated from your blog, and visitor to lead conversion rates.
In order for you to target your most qualified leads and customers, it is important to know where your website traffic is coming from. Sources of website traffic include organic search, referrals, social media, email marketing, paid search, direct traffic and other campaigns.
A/B testing allows you to create variations of specifics calls-to-action or landing pages in order to identify which performs better. Implement this into your marketing strategy in order to ensure you’re putting yourself in the best position to succeed.
9. Social Media Engagement
With all the different social media platforms out there, it can be hard to experience an ROI from all of them. Track and measure which sites are driving the most traffic back to your site, as well as which ones generate eventual customers. Reallocate your time and resources accordingly.
Not only have companies seen a significant increase in their traffic, but 92.7% of companies using inbound marketing increased their lead generation anywhere from 25-over 100%.
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