Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Analytics Checklist: Measuring Your Campaign's Success

Analytics Checklist: Measuring Your Campaign's Success Blog Feature

Carolyn Edgecomb

Talent & Office Manager, 7+ Years of Logistics and New Hire Management

May 16th, 2013 min read

 

Analytics Checklist: Measuring Your Campaign's SuccessSo your campaign is off and running, and now you are looking to begin measuring your campaign's success.  You may be wondering, where do I even begin?


The simple answer is that it doesn't really matter where you start, as long as you start somewhere.  Utilizing marketing analytics is a crucial step in every marketing campaign process.  Analytics will allow you to match your progress to your marketing goals and make any adjustments that may be necessary to take your campaign to the next level.


Below are 10 common metrics that you can use to see how your campaign is doing.  There is no set order or formula for when or how to use these metrics, so do what works best for your business.  Measure, adjust, and repeat to ensure your campaign is successful.


10 Metrics for Measuring Your Campaign's Success


1. Website Traffic


Website traffic is one of the most telling metrics in regards to the success of your marketing campaign. By analyzing your website traffic, it will tell you where your visitors are coming from, which pages your visitors view the most, how many unique visitors your site receives, how much referral traffic you’re receiving, and how long visitors are staying on your site. Understanding how visitors find your website will allow you to execute a more targeted campaign moving forward.


2. Popular Posts


The success of your blog is a great indicator of how remarkable your content is.


It’s critical that you’re aware of which content is driving traffic and generating results. Consistently monitor individual blog post views, blog traffic and referral sources, call to action performance, leads generated from your blog, and visitor to lead conversion rates.


3. Number of Qualified Leads


Your total lead volume can sometimes be misleading, as only qualified leads hold any potential. Track and measure the number of qualified leads you generate, and make the necessary adjustments to your marketing.


4. Sources of Traffic, Leads, & Customers


In order for you to target your most qualified leads and customers, it is important to know where your website traffic is coming from. Sources of website traffic include organic search, referrals, social media, email marketing, paid search, direct traffic and other campaigns.


5. Focus Keyword Rankings & Traffic


Keywords create the opportunity for you to get found by more relevant traffic. With closed-loop reporting you can identify which search terms are driving the most qualified traffic, converting your leads into customers. Once you know which keywords are generating the most qualified leads, you can start developing content around those search terms.


6. Conversion Rates


Track your lead conversion rates and visitor-to-lead ratio in order to make any adjustments to your campaign, such as tweaks to your content, landing pages, or CTAs in order to drive more conversions.


7. Email Analytics


Emails should be monitored constantly in order to improved open and click rates. Some other metrics that will help you gain a better understanding of your success include bounce rate, delivery rate, list growth rate, click through rate, conversion rate, and revenue per email sent.


8. A/B Testing


A/B testing allows you to create variations of specifics calls-to-action or landing pages in order to identify which performs better. Implement this into your marketing strategy in order to ensure you’re putting yourself in the best position to succeed.


9. Social Media Engagement


With all the different social media platforms out there, it can be hard to experience an ROI from all of them. Track and measure which sites are driving the most traffic back to your site, as well as which ones generate eventual customers. Reallocate your time and resources accordingly.


10. Return on Investment


The most important metric of them all. In order to ensure your campaign is effective, track and measure your overall revenue from inbound marketing, as well as any changes in your cost-per-lead and cost-per-customer. While revenue should go up, the latter two should go down. Don’t wait to check on this. Monitor on a monthly basis in order to ensure a positive ROI in the requisite timeframe.


Not only have companies seen a significant increase in their traffic, but 92.7% of companies using inbound marketing increased their lead generation anywhere from 25-over 100%.


Want to see more checklists like this???


To see our complete inbound marketing checklist, make sure you download the free ebook below! Trust us, it’s our best ebook yet!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE