Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Elements of a Great They Ask, You Answer Website

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Web Design
Close
Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website
Start the Course
Elements of a Great They Ask, You Answer Website
Free Website Course
View Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

Dissecting Error 404: Things That Could Happen If Your Page Is Broken [Infographic]

By Melanie Moore

Melanie Moore also recommends this free course, Elements of a Great They Ask, You Answer Website.

Dissecting Error 404: Things That Could Happen If Your Page Is Broken [Infographic] Blog Feature

Picture this, you’re surfing the web looking for the perfect outfit for an upcoming wedding, you find it, click to read more and it happens...404 error, this page no longer exists

Free Course: Elements of a Great They Ask, You Answer Website

We’ve all stumbled upon 404 errors, also known as broken links, either by exploring the world wide web or by skimming through our very own website, and it can be incredibly frustrating. The problem is that it can also have a huge impact on your site usage and performance. 

Spiralytics Performance Marketing put together this infographic to help you understand 404 errors and help you resolve them. 

What causes a 404 error?

A user can stumble upon a 404 error for a number of reasons. Some of the most common are:

  • A page from the site was removed
  • The URL of a page was updated 
  • An internal link on the website is misspelled or input incorrectly
  • A site (ACTUALLY) no longer exists
  • A user misspells a URL while typing it in

Do 404 errors really matter? 

You may think having 404 errors on your site is no big deal, but it can have some major effects on your visitors and site usage. 

Visitors can get frustrated and leave your site altogether. If they cannot easily find what they are looking for on your site, they will go to a competitor's site, and this will cause your bounce rate to go up and your traffic to go down.

As search engines crawl broken links, your website will lose its brand authority — and search engines will determine that your site is not well-maintained or reliable. This may result in your pages no longer being shown on the SERPs (search engine results pages).  

But, all is not lost!

The great thing about 404 errors is that they can be fixed! 

If you are recreating a current page on your site, make sure to keep the URL the same if possible. If you MUST modify your URL structure, it is important to set up a 301 redirect to ensure users get to the new URL and website page. 

Additionally, when removing a page from your site, you should also set up a 301 redirect to a complementary page so that a user may still find the information they are looking for. 

Depending on the platform that your website is built on there are different ways to set up a 301 redirect. If you have a WordPress site you can use a plugin like Redirection. If your site is built on HubSpot, this article can help walk you through the steps. 

Another great way to combat 404 errors is to have some fun with your 404 error page by creating a custom one. Provide an easy way for users to get to some of your top-visited pages by including buttons or links on the page. Here is one that our client, Weld.com created with quick link buttons and a funny video to go along with it. 

There are also a number of tools to help you pinpoint and fix 404 errors:

  • Google Analytics: You can track visitor behavior in Google Analytics to see how often users are viewing 404 errors. You can find this under Behavior > Site Content > All Pages. 
  • Google Search Console: Register your account with Google and set up Google Search Console to crawl your site for 404 errors. This will help you pinpoint the pages, making it easy to resolve problems. Additionally, once the pages are fixed you can resubmit your sitemap to be crawled immediately. 
  • Screaming Frog: This tool will crawl your site and inspect pages and URLs for errors. With this tool you can easily create a report of issues and use it to fix errors over time.
  • W3C Link Checker: This tool will run a scan of your site and show you any broken links (internal or external). All you need to do is plug in your domain and the tool does the rest. 

So, what are you waiting for? Check out the infographic below and start fixing those 404 errors!

Dissecting-404-errors-Infographic

Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

Topics:

Web Design
Infographics
Published on September 21, 2019

Recent Articles

11 Pricing Page Examples for Business Websites (Updated for 2022)
January 18, 2022 • 10 min read
8 Crucial Elements Every Homepage Should Have [+Video]
January 15, 2022 • 6 min read
What Does a Great Inbound Marketing Website Look Like in 2022?
January 10, 2022 • 11 min read
What Makes a Good Website Design? 7 Award-Winning Examples To Be Inspired By
December 18, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
5 Prep Secrets for a Smoother, More Successful Website Project (+ Infographic)
October 14, 2021 • 7 min read
7 Self-Service Tools on Business Websites to be Inspired By
September 29, 2021 • 7 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read
8 Best Business Website Designs (Updated for 2021)
July 15, 2021 • 5 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
6 tips for building a great diversity and inclusion page (+examples)
June 29, 2021 • 7 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
8 types of website performance metrics you should look at on a monthly basis
June 24, 2021 • 11 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
8 Business Blog Design Examples That Keep Readers Engaged
June 16, 2021 • 6 min read
5 ways you can use the StoryBrand framework to make a better website
June 14, 2021 • 5 min read
What is a Featured Snippet? [Definition + Examples]
June 10, 2021 • 4 min read
Google June 2021 core update live, July core update coming
June 4, 2021 • 3 min read
Google's June page experience core update will be mobile first, then desktop
May 21, 2021 • 3 min read