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The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization
Read the Guide
The Inbound Marketer’s Guide to Search Engine Optimization
Free Search Engine Optimization Guide
View The Inbound Marketer’s Guide to Search Engine Optimization
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Everything You Need to Know About Google’s Panda 4.2 Update

By Ramona Sukhraj

Ramona Sukhraj also recommends this free guide, The Inbound Marketer’s Guide to Search Engine Optimization.

Everything You Need to Know About Google’s Panda 4.2 Update Blog Feature

everything-you-need-to-know-about-googles-panda-4.2-updateAnyone who watches the news will know that the birth of a new panda is always a big deal-- and in 2011, the release of Google’s Panda was no different.

Much to the dismay of many Marketers and webmasters, this not-so-fluffy update aimed at preventing lower-quality sites from ranking higher than those that are truly helpful.

Free Guide: The Inbound Marketer’s Guide to Search Engine Optimization

It did this by taking into account inbound links, reference queries, broken links, keyword stuffing, and search queries for the brand, amongst other things.

Beginning on July 18th, Google began rolling out its latest Panda incarnation, Panda 4.2, but few have yet to take notice. 4.2 is a slow update, but with it, Google will be refreshing 2-3% of queries (about 36 million searches) and once again reward high-quality content over quantity.

Keep an eye on your organic traffic and keyword ranks. As 4.2 slowly, but surely rolls out, you may see a noticeable change in your numbers, but fear not!

Continuing to focus on creating high-quality written content that appeals to your target personas (and is optimized for search engines) is still the best way to combat Google’s ever-changing algorithm.

To help you stay up to date on all the changes, here’s a round-up of everything we know so far from a few industry experts:  

Contently: 3 Things Content Marketers Need to Know About Google’s Panda 4.2 Update

Yoast: Weekly SEO Recap: Google Panda 4.2

Brafton: Why Panda 4.2 is Such a Big Marketing Mystery

Search Engine Journal: Google Panda 4.2 Rolling Out Now, Affecting 2-3% of Queries

The SEM Post: Google Panda Update: Everything We Know About Panda 4.2

The Inbound Marketer’s Guide to Search Engine Optimization
The Inbound Marketer’s Guide to Search Engine Optimization

Free Guide:

The Inbound Marketer’s Guide to Search Engine Optimization

Generate more traffic, leads, and sales with search engine optimization

In this free guide, you will learn:

  • What search engines are and who uses them.
  • What search engine optimization is and how it works.
  • Best practices for search engine optimization.

Topics:

Search Engine Optimization
Content Marketing
Published on August 3, 2015

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