How Integra Electrical Conquered Their Slow Season with Big 5 Content [Endless Customers Podcast Ep. 126]

This transcript has been generated by AI and not checked for accuracy. 

00:00:00:00 - 00:00:05:12

Jaime & Abigail Carpenter

I feel like we have a strategy, a long term strategy, and it is a marathon. It's not a sprint.

00:00:05:14 - 00:00:07:16

Jaime & Abigail Carpenter

I didn't feel like we had that strategy before,

00:00:07:20 - 00:00:13:05

Jaime & Abigail Carpenter

and I feel like I'm less reliant on paying per lead,

00:00:13:07 - 00:00:30:16

Bob Ruffolo

You're listening to the Endless Customers podcast, brought to you by the team at Impact. Ellis customers is the proven system to become the most known and trusted brand in your market. You want to start to learn the principles of endless customers and how you can implement them in your business. Pick up a copy of Endless Customers, the national bestseller.

00:00:30:16 - 00:00:52:09

Bob Ruffolo

Wherever books are sold. Ready to start implementing endless customers in your business? Talk to impact about how our coaching program can help you implement endless customers to success. And if you want experience endless customers in person, do not miss our upcoming conference! Endless Customers live in Chicago March 30th through April 1st, 2026. Registration is now open. And now onto the show.

00:00:52:09 - 00:00:54:09

Bob Ruffolo

Here's your host, Alex Winter

00:00:54:11 - 00:01:02:18

Alex Winter

In a service business, trust is everything. Buyers want to know who you are, how you work, what things really cost, and whether you'll do what you say you're going to do.

00:01:02:20 - 00:01:13:03

Alex Winter

But trust isn't something you can just claim. You have to show it. And the company is willing to talk openly about pricing process, and the real problems that buyers face are the ones that win in the long run.

00:01:13:05 - 00:01:34:21

Alex Winter

Today, we're talking with a team that has truly embraced the mindset. I'm joined by Jamie Carpenter. She's the VP and co-founder of Integra Electrical and their content manager, Abigail Carpenter. They've been using the endless customer system to build trust through educational content, and help homeowners feel confident before they ever reach out for service. Also joining us is our favorite impact coach, Ginger.

00:01:34:23 - 00:01:44:19

Alex Winter

In this episode, we're going to talk about how Integra use content to educate buyers throughout the journey. How transparency has changed the way people engage with their business and the growth they've seen by leading with trust.

00:01:45:01 - 00:01:48:00

Alex Winter

Jamie. Abigail. Welcome to the show.

00:01:48:02 - 00:01:50:00

Jaime & Abigail Carpenter

How are you? Hi. Yeah.

00:01:50:02 - 00:01:57:09

Alex Winter 

We're happy to have you. Thank you so much for being on today. We're also joined by your coach. Why don't you two just introduce yourself and say hi to everybody?

00:01:57:09 - 00:02:09:17

Ginger Henderson

Yeah. Hey, guys. I'm Ginger. I am their endless customers coach here at impact, and I work with Abigail on content and Jamie on leadership coaching. And they have just done some really awesome things we're excited to share with you today.

00:02:09:19 - 00:02:15:14

Alex Winter 

Awesome. This is also our first time I get to sit with a coach, and we get to talk to us with some real clients like, this is this is gold.

00:02:15:15 - 00:02:16:06

Ginger Henderson

It's really exciting.

00:02:16:06 - 00:02:16:20

Alex Winter

Very cool.

00:02:16:21 - 00:02:18:13

Ginger Henderson

And some of my favorite clients as well.

00:02:18:14 - 00:02:30:17

Alex Winter

Oh, nice. So Jamie or Abby. Okay, why don't you just give us the or, like, paint the picture for our viewers and our listeners out there about what you guys do and about the company just to set the stage before we get into the conversation.

00:02:30:19 - 00:02:47:10

Jaime & Abigail Carpenter

Sure. We are, an electrical home service provider here in Iowa. The Midwest. And we service homeowners every day, from broken plugs to panel upgrades. That's pretty much what we do every day.

00:02:47:12 - 00:03:04:12

Alex Winter

Nice. Very nice. We love the Midwest here, too. So my first question. Let's kick things off. Let's get right into it. How did you hear about endless customers and what struggles were you facing from like a sales and marketing perspective before you started to, like, get to know the book and work with a coach here at impact?

00:03:04:14 - 00:03:31:02

Jaime & Abigail Carpenter

Yeah, that is a great question. So, LinkedIn, someone forwarded the a link that actually one of our competitors posted and it was a, it was a post, on the, the book, the, the first book. And so I got it, I read it copy ideas were fantastic. Didn't quite know how to implement it. So it sat on the shelf for a year.

00:03:31:04 - 00:03:56:03

Jaime & Abigail Carpenter

And, that was the end of last year. 2024. And we, we saw the winter season coming. And winter is typically a slower leads, you know, slower league season. And so we wanted to just kind of try to even that out. And we could see that PPC was not working as well as it used to. The leads were getting more competitive, more expensive.

00:03:56:05 - 00:04:03:12

Jaime & Abigail Carpenter

It was becoming a bidding war with our competitors, and we knew that we had to change something quickly.

00:04:03:14 - 00:04:22:22

Alex Winter

Yeah, that's slow seasons, a scary season. That's. And I think that happens. It doesn't matter of B2B or BDC, but I feel like most businesses, there's peaks and valleys to it. Right. And it's like how do you mitigate some of those valleys? So you read the book. What what did you think after reading the book, you said that you were excited, but also like, maybe we can't do this on our own and we need some help.

00:04:22:22 - 00:04:26:09

Alex Winter

So what would what did that journey look like for you?

00:04:26:11 - 00:04:45:12

Jaime & Abigail Carpenter

It was too much for me to do by myself. Okay. I mean, I made a few videos here and there and I understand it, understood the basic concepts, but it was too much. It was just too much. Yeah. And so I needed, I needed, I needed a path and and really someone to lead me along that path.

00:04:45:14 - 00:04:50:22

Alex Winter

And you definitely thought endless customers was the path. That was like the system that was going to work for your business.

00:04:50:23 - 00:05:07:04

Jaime & Abigail Carpenter

Yeah. Organic leads it. I love that idea. It was like, it's going to be less expensive. It's a longer plan. Don't get me wrong. But it's it's it is definitely, the future of, the leaves that we needed to lead source. That we needed.

00:05:07:05 - 00:05:23:16

Alex Winter

Yeah, absolutely. So, Ginger, I want you to jump in here. What was it like integrating with this team and working with Jamie and starting to work with their team as far as, like, mitigating some of these slower, the slower season and like, building content and starting to implement the journey that is endless customers.

00:05:23:16 - 00:05:48:19

Ginger Henderson

Well, we also had the additional like wrench thrown in of AI coming out too. And so Abigail has had to not only learn how to write endless customers content really well, but how to write it for the humans and the robots. And so just making sure that we, we learn how to incorporate all of that into really, really good content that is getting us, you know, in chat in Google search results.

00:05:48:21 - 00:06:05:04

Ginger Henderson

And then we also had Instagram rollout and SEO strategy and so she's been just like drinking from the firehose since she started and doing such an amazing job. But that's really been what, what we've been focusing on for a few months now and, and seeing a lot of good results from it. Yeah.

00:06:05:06 - 00:06:24:14

Alex Winter

That's very cool. So, Abigail, I'm going to go to you now as the content manager. It sounds like you have been doing a lot of stuff and things, with AI rolling out and just trying to trying to figure out the best way to position your content to build trust. What was like in the decision making process in, like which articles you should do first, or like what content you wanted to produce first?

00:06:24:16 - 00:06:50:11

Jaime & Abigail Carpenter

Absolutely. So, the coaches were a huge help in what content we decided to do first. I think it was our first content coach gave us a spreadsheet full of keyword research, and then I took that and compared it with what the sales team had been hearing. Questions asked on the job site. And so we found the correlating ones, and we wrote that content first.

00:06:50:11 - 00:07:08:10

Jaime & Abigail Carpenter

And then as we were building our website at the same time, we needed the content for every service page. And so, endless customers gave me the big five, and we wrote a big five article for every service we offered. And that kept us busy. And it is still keeping us busy.

00:07:08:12 - 00:07:14:14

Alex Winter

I bet it did. So they launched the website or building the website simultaneously with the content happening, is that right?

00:07:14:15 - 00:07:28:23

Ginger Henderson

I think so, so yeah, backwards. When they first started, they were with Mandy and that's when I had come on. And so I've been with them for about four, five months now. Nice. Yeah. So I assume that was simultaneous.

00:07:29:01 - 00:07:29:11

Jaime & Abigail Carpenter

Yes.

00:07:29:16 - 00:07:30:17

Ginger Henderson

Content okay. Wow.

00:07:30:23 - 00:07:46:04

Alex Winter

So it sounds like the the content train was happening while the website was also being built as well. Yeah. Yeah. Yeah. So what was that was that's to me, it sounds like that was a good move because a website redesign or redoing a site or building a site is a lot of work.

00:07:46:06 - 00:07:53:03

Alex Winter

But then to pair it with new content simultaneously, it's almost like the perfect timing or the perfect synchronization. Would you say that's true?

00:07:53:05 - 00:07:58:04

Ginger Henderson

Absolutely. Yeah. If you're going to do it, you might as well do it the right way. And they they certainly did that.

00:07:58:06 - 00:08:13:20

Alex Winter

Nice. What what was that like for you? As far as like from a results standpoint. So you're building the site, you're starting to put the content together. You're you're practicing the big five. You're starting to release these articles, pairing it with your site. What like what results were you seeing and what type of traction are you getting?

00:08:13:22 - 00:08:34:17

Jaime & Abigail Carpenter

I'm going to be honest with you. It started with, me being frustrated. I felt like I was doing a lot of work and I wasn't seeing results. But the three month mark is when everything changed and we implemented a self-service tool, being our web scheduler, right away on the site. As we launched that launched with it, and it took about three months.

00:08:34:17 - 00:08:56:11

Jaime & Abigail Carpenter

And now we're having a web scheduler, probably one and every business day. And so wow, that has been wonderful. But I everybody told me I had to wait three months, three months because the marketing world is new to me. And I did not know that. But I was frustrated in the beginning. And then it was like that three month mark came and all of a sudden things were rolling out.

00:08:56:13 - 00:09:00:13

Alex Winter

That's really cool to hear and I appreciate the honesty. It is. It is frustrating because it's a lot of work when you.

00:09:00:14 - 00:09:01:10

Jaime & Abigail Carpenter

Just you put.

00:09:01:10 - 00:09:13:14

Alex Winter

Yourself out there and you put your work out there and you're not getting the results. It's it's aggravating, but it does take time to build that traction. And it sounds like you said you said you have someone filling out that self-service tool once a day now.

00:09:13:16 - 00:09:21:02

Jaime & Abigail Carpenter

Yeah. Our website, the scheduler, specifically the scheduler, you know, we have an appointment booked through it one day. Wow.

00:09:21:07 - 00:09:33:22

Alex Winter

That's incredible. So, Jamie, for for the scheduler. What? How does that translate into business for you? So you have people that are scheduling appointments to talk to your sales team. What does that translate into from a business standpoint?

00:09:34:00 - 00:09:47:16

Jaime & Abigail Carpenter

That means less cold calling for our calling team, which is is good. We still do it. It's still really helpful and important, but it it takes a little bit of weight off our shoulders, which has been really good.

00:09:47:18 - 00:09:59:20

Alex Winter

so, Jamie, how have buyers responded to this, like the shift. So, like what you're doing before you implemented and less customers websites rolling contents rolling from Abigail. What are what are you seeing from a buyer perspective that's changed?

00:09:59:23 - 00:10:24:23

Jaime & Abigail Carpenter

I can jump in here because, I mean, I'm sorry. Yes. Okay, I I'll just share one specific story. We had a customer a few weeks ago. Larry. His name was Larry and Larry. Shout out to Larry. He was a previous customer of ours. So not a new lead generation, but we sent out an email blast promoting another self-service tool on our website that impact.

00:10:24:23 - 00:10:46:02

Jaime & Abigail Carpenter

And our wonderful coach Janet helped us build it. And that was our home safety assessment. Home electrical safety assessment. And we, with the help of Ginger, we sent out an email to all of our customers saying, hey, check out this email and use this tool to see the safety of your home. Larry responded to that email, clicked on our CTA.

00:10:46:04 - 00:11:14:22

Jaime & Abigail Carpenter

He filled out the tool, took the assessment, and his results were probably a little alarming to him. And he on the results page, he got a price guide option saying, hey, it looks like you have some things to fix. Why don't you check out some prices? He downloaded that price guide, which led him to our web scheduler, another self-service tool, and he filled out, booked an appointment, and by the time our technicians got there, he said he was ready to buy.

00:11:14:23 - 00:11:20:02

Jaime & Abigail Carpenter

And he said, I just want to get my home staged and up to date. And it was an easy sale.

00:11:20:04 - 00:11:21:16

Alex Winter

That's the dream scenario, isn't it?

00:11:21:17 - 00:11:31:13

Ginger Henderson

That is. And we noticed the other day, too, that a lot of their clients are doing the dream scenario now. They're going through a bunch of articles, they're self educating, and they're coming to them more prepared.

00:11:31:15 - 00:11:33:06

Alex Winter

That is amazing.

00:11:33:08 - 00:11:54:23

Jaime & Abigail Carpenter

And I'll take on to that. Now that Abby got registered for, because I see more of the, the end result than the process. So I've been monitoring, reviews. And so what I see and reviews consistently is, customers feel educated and they feel like they understand the process better, which is definitely a plus.

00:11:55:00 - 00:12:12:03

Alex Winter

Yeah, that reviews are especially in service industries, it's you live and die by those things. So it's really important to make sure that your reviews are good. And it's nice to hear that you're monitoring them. How do you handle reviews? Are you like, engaging with everyone that you get or like, I'm just curious and for I'm sure people out there listening want to know too.

00:12:12:03 - 00:12:18:05

Alex Winter

Like, what's the policy or how do you handle reviews on a daily, weekly basis?

00:12:18:07 - 00:12:19:09

Jaime & Abigail Carpenter

I look at them every day.

00:12:19:13 - 00:12:20:12

Alex Winter

Yeah.

00:12:20:14 - 00:12:39:22

Jaime & Abigail Carpenter

And somebody here in our office responds, but, I'm definitely aware. And on the front end we have all of our team members asking for reviews. There's no shame in when we're part of our service to ask our customers to leave a review and we have a great review spans review response on that. So yeah.

00:12:40:02 - 00:12:49:20

Alex Winter

Yeah, especially with AI these days, I feel like reviews reviews have always been important, at least in my opinion. But now more than ever, that's like how people are measuring. And these AI tools are measuring.

00:12:49:22 - 00:12:50:21

Ginger Henderson

Yeah, absolutely.

00:12:51:02 - 00:12:55:03

Alex Winter

Companies. Yeah. Are you seeing that? Is that like a typical focus point for you when you're coaching?

00:12:55:08 - 00:13:06:20

Ginger Henderson

Oh yeah. We actually had asked chat why they wouldn't recommend integrations because they needed more positive Yelp reviews. And so all of these platforms that you kind of forget exist. Sorry, guys, I know.

00:13:06:22 - 00:13:08:15

Jaime & Abigail Carpenter

So.

00:13:08:16 - 00:13:09:01

Alex Winter

It's like.

00:13:09:02 - 00:13:10:04

Jaime & Abigail Carpenter

Take it back.

00:13:10:06 - 00:13:12:19

Ginger Henderson

Because they needed more reviews on a, you know.

00:13:12:21 - 00:13:17:14

Jaime & Abigail Carpenter

How do I reword that for you? Jamie? Yeah, just a.

00:13:17:14 - 00:13:35:05

Ginger Henderson

Little bit of a tender subject for us, but it is becoming more and more important. What the robot wants is the human content and the human information. And so reviews are important. It's important. Facebook's becoming more important. And so if you can get good word of mouth on there, then you're going to pull in a lot more of those search results.

00:13:35:07 - 00:13:51:04

Alex Winter

Yeah absolutely. And I love that you just asked you go right into the AI tool GPT or whatever and you're like, hey, what could why aren't we showing up on search? What could we be doing better? I think that's like it's almost there's beauty in its simplicity and people might overlook that. So that's a great little nugget for people out there listening.

00:13:51:04 - 00:13:52:03

Ginger Henderson

Yes, absolutely.

00:13:52:04 - 00:14:01:22

Jaime & Abigail Carpenter

I'll add to that little that, it's helpful to do that in a private browser. I get different answers when I do it on an unbiased stance.

00:14:01:23 - 00:14:25:18

Alex Winter

That's a good call. Yeah. So going like in incognito or in different browsers to see what it says. Wow. That's great tip right there. Nice. So I'm curious right. You it's been about a year since you read the book and you got on board with impact and implementing the endless customers journey in the system. What results are you seeing from from working this system as far as like growth or changes in your trajectory as a business?

00:14:25:20 - 00:14:47:19

Jaime & Abigail Carpenter

Well, I feel like we have a strategy, a long term strategy, and it is a marathon. It's not a sprint. I didn't feel like we had that strategy before, so I feel, I know the results are they're starting to come in, they're going to continue to come in, and I feel like I'm less reliant on paying per lead, which is very nice.

00:14:47:21 - 00:15:16:01

Jaime & Abigail Carpenter

It's it's a more a long term but long term lead security, I would call it. I'll jump on there too. And say our outward communication interest, our reputation has become much more aligned with our culture and our company mission. And we've seen those things come together in the heart of wanting to serve and just being transparent and clear and all communication across the board has really helped those things come together.

00:15:16:02 - 00:15:29:08

Alex Winter

I love hearing that. That's amazing. Abigail, for you, have you had any pieces of content or anything that really stands out that you could share with us that like just exploded or has a ton of views or likes or comments or something like that? I already see you smiling. So,

00:15:29:10 - 00:15:51:03

Jaime & Abigail Carpenter

I mean, there's a couple of ones. I smile because this weekend, actually, we wrote, competitor article us versus Ben, and the owner of that competitor had reached out to our owner. And because somebody had said to Tim, all good things, nothing bad, but it's getting noticed. And it's probably the first time our competitors are gone.

00:15:51:05 - 00:15:54:16

Ginger Henderson

So what? What did they say? What was that conversation like?

00:15:54:17 - 00:16:11:02

Jaime & Abigail Carpenter

You said? You could have let me know you were going to write this article and then said, did you read it? And if you hadn't read it, you, dude, it was it was going to be nasty. So yeah, that was interesting.

00:16:11:04 - 00:16:25:22

Ginger Henderson

And that's why I asked, because a lot of our clients are really afraid of those competitor articles until they see them. And you guys have always been like, let's do it, let's try it. You're really into this, you know, industry disrupting content, which is so fun to work with them.

00:16:25:22 - 00:16:29:16

Jaime & Abigail Carpenter

It's because Abby so competitive. It is it's too big for me too.

00:16:29:16 - 00:16:53:03

Ginger Henderson

That's why we work well together. But I would love the listeners to know that comparison articles are not about bashing your competition. You have to write them from a very unbiased educational standpoint, because there are some people that your competitors write for, and that's okay. And that's where we write these articles from. And so our competitors don't get mad and they read the article and they're like, oh, this wasn't so scary at all.

00:16:53:09 - 00:16:56:03

Ginger Henderson

And so I think that's a really cool story. Thanks for sharing that.

00:16:56:05 - 00:17:13:06

Alex Winter

Yeah that's awesome. And I like to and that's a really good point that you make that you can disrupt and you can do comparisons or you can compare with your competition in an unbiased way and in a meaningful way that builds trust without being catty or like mean or like talking trash or whatever you want to call it.

00:17:13:06 - 00:17:26:19

Alex Winter

So there are ways to do it. That isn't that that's constructive and is ultimately just gonna help people make a better buying decision. So Bravo. Good for you guys. Yeah, yeah. What other what other content have you seen that's been working really well for you?

00:17:26:21 - 00:17:46:21

Jaime & Abigail Carpenter

Our our self-service tools. Yeah, they have been great. And our website coach as well as Ginger have both had a lot of say in that. And we've, we're launching a lot at once. And so now we're getting into the season where we can go back and refine those tools, and I'm excited to see what results come from that.

00:17:46:23 - 00:17:52:00

Alex Winter

Yeah, that's very exciting. We're gonna have to do like a round two and regroup after so I can hear about it.

00:17:52:02 - 00:17:52:12

Ginger Henderson

Yeah,

00:17:52:16 - 00:18:04:18

Alex Winter

So I'm curious, since we have Ginger here, what what's it been like for you from an accountability standpoint, to have a coach that you meet with regularly to help you guys create this content and implement the system?

00:18:04:20 - 00:18:23:11

Jaime & Abigail Carpenter

Well, I'll answer that. And then Abby can tag take on. But that was part of the reason that I couldn't implement anything on my on. I don't have the time to to I mean, I had the time to hire Abby, but I didn't have the time to want to help her along. Or did I even know really how to help her along?

00:18:23:16 - 00:18:49:07

Jaime & Abigail Carpenter

And so that has been super household. Yeah. I will also say to our team is full of people who are hungry and who are go getters. In with that can come distractions and our minds can get excited about this next thing. I mean this and having a coach keeps us on track. It keeps the main thing, the main thing, and having a game plan of this is where we want to go.

00:18:49:07 - 00:19:01:11

Jaime & Abigail Carpenter

This is where we're going to end up. And then the quarterly planning sessions of what did we do? What didn't we do? It just gets everybody aligned together. And that has been a huge help.

00:19:01:13 - 00:19:16:00

Alex Winter

Absolutely. It sounds like two from the top down from leadership that there's always been buying. And I, I see this time and time again where this system works incredibly well if leadership is born in because it trickles down to the whole organization. Do you find that to be true as well?

00:19:16:02 - 00:19:36:10

Jaime & Abigail Carpenter

Absolutely. I would say if there is any thing with buying an issue with it, bring your people to impact alive. That was huge for us and we were all bought in that we got a new excitement from it to going to that together as a team. And it was just me, the content manager and our two owners, and we had a lot of fun.

00:19:36:12 - 00:19:41:07

Alex Winter

That's a really good show. So Impact Live, which is now endless customers live and.

00:19:41:09 - 00:19:42:06

Jaime & Abigail Carpenter

Yes, thank you, thank.

00:19:42:06 - 00:19:53:05

Alex Winter

You. No you're good, you're good. We we rebranded endless customers live. It happens twice a year. What made you want to go to the event. And can you just tell people a little bit about the events for people that haven't been or are thinking about going?

00:19:53:07 - 00:19:56:19

Jaime & Abigail Carpenter

You made us tickets.

00:19:56:21 - 00:20:01:22

Jaime & Abigail Carpenter

Well, we really wanted to go to Connecticut, I think. Right. We've never been to Connecticut, so nobody.

00:20:01:22 - 00:20:02:18

Ginger Henderson

Has said that before.

00:20:02:18 - 00:20:04:07

Alex Winter

I was going to say nobody.

00:20:04:09 - 00:20:05:23

Ginger Henderson

Nobody has said that before. It is nice.

00:20:06:05 - 00:20:29:10

Jaime & Abigail Carpenter

Not a good idea about the that that did it. Okay. I, I think that we knew that we needed a little bit more alignment and we needed to get everybody on the same page and to remember why we signed up to begin with. Yeah, we were sitting in the airport, because we got a flight delayed. And our owner, who is also my father in law, asked me, what do you want?

00:20:29:10 - 00:20:34:15

Jaime & Abigail Carpenter

Most said at this conference? And I said, to get you 100% on board, and that's what we did. So.

00:20:34:17 - 00:20:37:07

Ginger Henderson

Oh, he came back with so much enthusiasm.

00:20:37:07 - 00:20:38:13

Jaime & Abigail Carpenter

Each of the previous.

00:20:38:15 - 00:20:42:18

Ginger Henderson

Titles. And that's maybe a little bit. That's why you have a coach. You know, we we set.

00:20:42:18 - 00:20:44:06

Jaime & Abigail Carpenter

The priorities.

00:20:44:08 - 00:20:49:19

Ginger Henderson

And we ran them in. But no it was really cool to see the level of enthusiasm that he came back with from that.

00:20:49:19 - 00:21:02:08

Alex Winter

That's amazing. Yeah, there's a lot of energy there. And it's also great to rub elbows with other people in different industries and get. It's like an incubator for ideas. I think. So it's it's just a lot of fun and definitely a lot of key takeaways that you can bring right back and start implementing.

00:21:02:09 - 00:21:11:20

Jaime & Abigail Carpenter

Yeah, and we want some giveaways. So that was a lot of fancy writing because I know he's a really good poker player. Okay. First time in my life.

00:21:11:21 - 00:21:15:13

Alex Winter

I was going to say I didn't see you. I was I was shooting craps. So we were at different tables I guess.

00:21:15:15 - 00:21:17:02

Jaime & Abigail Carpenter

Yeah.

00:21:17:04 - 00:21:20:23

Alex Winter

Nice. Will you be, coming to the event in Chicago in the spring.

00:21:21:01 - 00:21:21:16

Jaime & Abigail Carpenter

That's the plan.

00:21:21:19 - 00:21:22:18

Alex Winter

That's the plan.

00:21:22:20 - 00:21:24:10

Ginger Henderson

Okay.

00:21:24:12 - 00:21:41:13

Alex Winter

Awesome. Awesome. So what advice would you give to other businesses out there that are thinking maybe they read the book and they're like, this is cool. And they're feeling the same way that you did? Jamie, where they're like, I'm busy. I got a lot going on. I don't have time to implement this or do it correctly, and I can't onboard people because I'm not a specialist.

00:21:41:13 - 00:21:46:15

Alex Winter

And this like, what would you tell them? To try to give them the push into the right direction?

00:21:46:17 - 00:22:07:10

Jaime & Abigail Carpenter

There is is nothing that I've had to do on my own, but either one of us have had to do on our own, and that has been a big deal. I think that's pretty much it. I felt like a weight was off my shoulders that I didn't have to know how to do all of these things that I had no idea how to do.

00:22:07:10 - 00:22:15:13

Jaime & Abigail Carpenter

I didn't have to teach myself, somebody is always a phone call or, you know, an email away. So that's been good.

00:22:15:15 - 00:22:16:15

Alex Winter

That's great to hear.

00:22:16:17 - 00:22:40:10

Jaime & Abigail Carpenter

How about for you and Jamie? Yeah, Jamie mentioned it earlier that it's a marathon, not a sprint. And I mentioned waiting the three months. And I would say within that time of frustration that and discouragement, don't be afraid to be honest with your coaches about that, kids. Just hey, I feel like I'm trying and nothing's happening. They are always there to be like, you got this.

00:22:40:16 - 00:22:47:22

Jaime & Abigail Carpenter

Look at this. This is why we know we're going in the right direction and show you that data you might have not noticed otherwise.

00:22:48:00 - 00:22:57:22

Alex Winter

Would you say that there's, ROI in your investment? Because this system, in working with impact is a pretty sizable investment for for companies out there. So do you think the juice is worth the squeeze?

00:22:58:00 - 00:23:10:17

Jaime & Abigail Carpenter

So far, yes. And I honestly, I cannot I cannot show you that in numbers. We haven't even been on for a year yet. Okay. So but but I see it coming. I can I can see the traction.

00:23:10:19 - 00:23:16:07

Alex Winter

That's exciting. Yeah. Is there anything else that we haven't talked about that we should cover? Ginger.

00:23:16:09 - 00:23:29:03

Ginger Henderson

I mean, I'm sure there's like a million things to do. I would like to know, what are you guys most excited about? We're coming up on our next planning session. What are you most excited over the next 3 to 4 months?

00:23:29:05 - 00:23:44:20

Jaime & Abigail Carpenter

I don't think it might not be happen in the next 3 to 4 months, but definitely within this next year. I think a videographer is joining our team, and I am excited about that, partially because I don't like video editing. And I know there's another side. I think we're going to be able to do a lot with it.

00:23:44:22 - 00:23:47:18

Ginger Henderson

Yeah. How about you, Jamie?

00:23:47:20 - 00:24:07:22

Jaime & Abigail Carpenter

That's a good one. That's a really good one. I'm really looking forward to coming up on our slow season to see what happens. And I think, yeah, it's a little scary, but but it's I'm kind of excited to see what happens.

00:24:08:00 - 00:24:08:08

Alex Winter

Nice.

00:24:08:14 - 00:24:15:21

Ginger Henderson

That's like the best answer I could have hope for because in the scary you have hope and the data is there and it's giving you hope. And I think that's a huge one.

00:24:15:21 - 00:24:33:06

Alex Winter

Yeah, it's relatable to it because again, peaks and valleys, every business I think can relate to that in some shape or form or fashion. Right? Yeah. And it is scary. It's really scary. But to have to have a system and to be on the journey and hope that it's going to change it and that there is there is a shift in your content.

00:24:33:06 - 00:24:41:20

Alex Winter

You have a new website. There's all these wonderful things happening. You're building so much trust with your buyers. I think hopefully it won't be a slow yeah, hopefully it'll be busy.

00:24:41:22 - 00:25:10:02

Jaime & Abigail Carpenter

And I want to add one more thing. Yeah, please. The investment in in our website, in this whole process of that are bring it in-house. Is going to make it so much less expensive and and I, I wish I could tell that to, to every owner because it's, it's that's just what it's going to be. We've hired so many marketing companies and fired so many marketing companies because they couldn't bring in the leads.

00:25:10:04 - 00:25:17:10

Jaime & Abigail Carpenter

And having it here in house, where we had control over it, is going to be a game changer.

00:25:17:12 - 00:25:26:03

Alex Winter

I love that that is, I couldn't agree with you more. When you spend a lot of money on agencies and marketing plans and paid promotions and it doesn't work,

00:25:26:05 - 00:25:37:12

Alex Winter

there's nothing more frustrating that than that, because you're spending it's expensive, you're spending a lot of money and you're not getting the results that you need. So to have the control, I just think that's that's invaluable.

00:25:37:13 - 00:25:38:15

Alex Winter

Yeah.

00:25:38:17 - 00:25:54:15

Ginger Henderson

And to learn what levers. Right. Like that was a lot of our conversations in the early days was I don't I don't know what levers to pull. I don't know what's working and how to make it better. And we're using the data and the self-service tools to really figure that out. And we're starting to be able to say, do more of this fire extinguisher promotion.

00:25:54:15 - 00:26:05:00

Ginger Henderson

It's working really well and understanding the data so that when you guys graduate from coaching, you'll know exactly what to do, more or less of to get the results that you're after.

00:26:05:02 - 00:26:19:15

Alex Winter

I'm going to ask you a question. I'm curious, where do you see yourself in in a year from now or in three years from now? So, like thinking about your client mix and where you're currently at and current state, where do you see yourself in a few years? And like, what's the what's the goal?

00:26:19:17 - 00:26:41:14

Jaime & Abigail Carpenter

Well, I'm a little competitive too, so I will I will say I maybe I shouldn't say this because I was going to watch this video, but but I would, I would see us owning the online market for sure, and being so far ahead that people cannot or competitors can't catch up or it'll take them a while.

00:26:41:16 - 00:26:52:07

Alex Winter

How about from a content standpoint, Abigail? How do you how do you see that? Because you mentioned a videographer coming on, which must be super exciting for you. Yeah. Where do you see that going over the next year or two.

00:26:52:09 - 00:27:22:01

Jaime & Abigail Carpenter

And see us becoming a media company? I really do, I think for my role specifically, we will maybe have, part time content writer and a videographer as well, and continue to develop our team. And I say a media company because we will have a team on it. And I'm really excited about all of those different, these will be taking as well as being able to take the role of watching the data and knowing what levers to pull in, being the guide there.

00:27:22:03 - 00:27:28:15

Alex Winter

That's amazing. Very cool. Thank you for sharing your story. Any closing thoughts or anything before we wrap up,

00:27:28:16 - 00:27:51:07

Ginger Henderson

Don't be afraid to write comparison articles. Don't be afraid to write industry disrupting content. Don't be afraid to ask for a second opinion from a coworker or coach and say, hey, I wrote this. Does it seem unbiased? Do you like where I'm going with it? What would you add or change? But but do that, like change the industry for the better.

00:27:51:07 - 00:27:54:16

Ginger Henderson

Talk about the things people don't want to talk about.

00:27:54:17 - 00:27:55:19

Alex Winter

Like drop.

00:27:55:21 - 00:27:58:12

Ginger Henderson

I have a lot of those here. Yeah.

00:27:58:14 - 00:27:58:23

Alex Winter

Very well.

00:27:59:00 - 00:28:06:20

Ginger Henderson

Said. And Abigail does that so well she just. Will you tell them about the article that you just wrote about the, utility companies?

00:28:06:22 - 00:28:08:13

Jaime & Abigail Carpenter

Yes. That was,

00:28:08:15 - 00:28:10:08

Ginger Henderson

A good one.

00:28:10:10 - 00:28:33:02

Jaime & Abigail Carpenter

Common frustration in our industry is wait times for different utility companies. And you don't get to decide who your utility company is, and you have to wait on them. It's just part of the process and it's frustrating and aggravating. And so we wrote an article explaining our experience with the different wait times on these different utility companies to finish your electrical project, because we have to wait on them.

00:28:33:02 - 00:28:49:03

Jaime & Abigail Carpenter

The customers have to wait on them, and I'm excited to see the traction that article will continue to get, as well as it being a guide for Realtors are different other industries to use to explain those different wait times. Wow.

00:28:49:05 - 00:28:51:07

Ginger Henderson

She took on the utility companies.

00:28:51:09 - 00:28:56:11

Alex Winter

Good for you. Somebody needs to do it. I'm so give them to.

00:28:56:13 - 00:28:59:15

Alex Winter

I also live in the woods and I lose power quite often. So you.

00:28:59:15 - 00:29:00:00

Jaime & Abigail Carpenter

Live close?

00:29:00:02 - 00:29:02:23

Ginger Henderson

I live up on a hill and it's. Yeah, yeah, we lose power.

00:29:02:23 - 00:29:18:15

Alex Winter

Like our utility companies. Well, good for you. And bravo on putting out industry, disrupting content. I think that's amazing. Keep doing what you're doing. We're going to have to do another episode later on and check in in like six months, because I want to see how it progresses. I want to meet your future videographer when they come on the team.

00:29:18:15 - 00:29:19:22

Alex Winter

That's really exciting for you guys.

00:29:19:22 - 00:29:27:08

Ginger Henderson

Yeah, no pressure guys, but we we have to come back with some really cool stats, some good sounds awesome.

00:29:27:08 - 00:29:32:10

Alex Winter

Well, Abigail and Jamie, thank you so much for your time and for sharing your insights and being on the show.

00:29:32:12 - 00:29:35:06

Jaime & Abigail Carpenter

Thanks for having us. All right. Bye, guys.

00:29:35:07 - 00:29:36:09

Alex Winter

Ginger, you two, thanks for being here.

00:29:36:12 - 00:29:37:01

Ginger Henderson

Thank you.

00:29:37:01 - 00:29:42:14

Alex Winter

Any time. All right. Well, for everybody out there watching and listening, this is endless customers. I'm your host, Alex. We'll see you on the next episode.