Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Video Sales & Marketing Strategy

Start the Course
... Inbound Marketing Video Marketing
Close
video-sales-marketing-strategy-course

Free Course:

Video Sales & Marketing Strategy
Start the Course
Video Sales & Marketing Strategy
Free Video Course
View Video Sales & Marketing Strategy
video-sales-marketing-strategy-course

Free Course:

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

"How To Be More Likable On Camera" [Film School For Marketers Podcast, Ep. 3]

By Myriah Anderson

Myriah Anderson also recommends this free course, Video Sales & Marketing Strategy.

"How To Be More Likable On Camera" [Film School For Marketers Podcast, Ep. 3]

Getting started with video is half the battle - and if you and your team are already on the video producing bandwagon we applaud you - but simply creating video alone won't make you successful.

In fact, being likable on camera could be the make or break reason why someone chooses to engage with you or not.

On this episode, Zach and I dive into the simple things you can do to improve your on-camera skills.

Free Course: Video Sales & Marketing Strategy

Before we dive into our topic, Zach mentions some exciting news about a new feature LinkedIn is releasing. Check out more details about LinkedIn Live here.

And, if you didn’t get a chance to tune into Zach’s webinar this past week you can access the recording and slide deck here.

Now back to how you can be a shining, love-able star on camera.

Listen to the full episode here (or scroll down to watch the video):

1. Be Aware Of Your Body Language

Just as you know the importance of positive body language during social interactions, it’s important that those same things spill over into your body language on camera.

It comes down to remembering to smile, use your hands, show emotion, and have good posture.

Zach shares information about a study that shows why using your hands while speaking help people form a positive opinion about you as a person.

2. Match Your Prospect's Energy

Think about who your video message is for. Are you recording it for a C-Level executive or an assistant at a company? Chances are how you speak to a C-Level executive is going to be different from how you approach a message for someone at a different level of seniority. Make sure your messaging and tone correctly match who the message is for.

3. Be Aware Of Your Surroundings

Whether you’re recording your video from the office or at home, you want to limit the amount of distractions around you so that your recipient is focused on you and your message. Be aware of your background, the lighting, and sound quality. Should you include your pet on video? Zach and I discuss where it can help you and might also hurt you.

Pro tip: Krisp is a great tool which will eliminate background noise while you're recording your 1:1 videos on your computer.

4.Your Appearance

What is the culture of your company? Do you wear a suit to work everyday? If you do, chances are you’ll want to do the same on your video versus if your company's style is a bit more laid back. You want to properly reflect your company. Also, make sure you’re somewhat put together as these videos will be a first impression for the people you’re interacting with. 

 

 

 

We’d Love To Hear From You!

First, subscribe to our Film School For Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

MarketHer iTunes Subscribe New call-to-action Listen on Google Play Music 
video-sales-marketing-strategy-course

Free Course:

Video Sales & Marketing Strategy
Start the Course
video-sales-marketing-strategy-course

Free Course:

Video Sales & Marketing Strategy

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

  • How to align your teams around a common vision with video
  • 7 types of videos that have the biggest impact on your revenue
  • 6 factors that make up an engaging and effective sales or marketing video

Topics:

Video Marketing
Inbound Sales
Published on February 19, 2019

Recent Articles

The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+ Examples]
July 18, 2022 • 6 min read
4 Reasons You Shouldn’t Hire a Third-Party Video Company
July 11, 2022 • 8 min read
Personalized Video Marketing: How To Turn Leads Into Customers
June 30, 2022 • 6 min read
Video Marketing: 13 Tips for Creating More Professional Video Content
June 16, 2022 • 10 min read
How To Create an Effective YouTube Marketing Strategy
May 19, 2022 • 13 min read
Video SEO: How To Optimize Videos To Drive Traffic to Your Website
May 9, 2022 • 8 min read
How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)
April 25, 2022 • 9 min read
How To Use Real Estate Video Marketing to Drive More Property Sales
April 23, 2022 • 9 min read
How To Use Personalized Video in Your Sales Process [+Video]
April 18, 2022 • 4 min read
3 Effective Ways To Use Personalized Sales Videos
April 11, 2022 • 6 min read
How To Manage Your Videographer (Without Video Experience)
April 5, 2022 • 14 min read
3 Expert Tips for Successfully Managing a Videographer
March 31, 2022 • 8 min read
The Selling 7: How To Create Customer Journey Videos (+ Examples)
March 21, 2022 • 7 min read
7 Top Video Marketing Examples From Companies Doing It Right
March 7, 2022 • 8 min read
The Selling 7: How To Create the Best Cost Videos (+ Examples)
February 28, 2022 • 6 min read
Vidyard vs. Wistia for Video Hosting in 2022: Which Is Better?
February 5, 2022 • 7 min read
How to Make High-Quality Video For Sales, Even On A Budget
January 22, 2022 • 5 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
5 Ways to Ace Your YouTube SEO Strategy in 2022
January 7, 2022 • 7 min read
The Selling 7: How to Make Amazing Employee Bio Videos (+ Examples)
January 6, 2022 • 5 min read
The Selling 7: 5 Best Landing Page Video Examples
December 23, 2021 • 7 min read
We’ve Never Done 'Selling 7' Videos; Where Do We Start?
December 17, 2021 • 7 min read
10 Website Homepage Videos That Leave a Great Impression
December 11, 2021 • 9 min read
How To Hire an In-House Videographer: Selecting and Interviewing the Best Candidate
December 3, 2021 • 6 min read
How to Successfully Onboard Your New Videographer
November 20, 2021 • 7 min read