Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Creating a 1:1 Video Culture That Sticks [Film School For Marketers Podcast, Ep. 10]

Creating a 1:1 Video Culture That Sticks [Film School For Marketers Podcast, Ep. 10] Blog Feature

Myriah Anderson

IMPACT+ Community Manager, 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

April 16th, 2019 min read

1:1 video culture is something we care deeply about at IMPACT. 

The culture isn’t just within our marketing and sales teams, it’s something every team here takes advantage of.

From our service team to the internal communication of our mostly remote company, 1:1 video has helped build stronger communication and trust across multiple fronts.

If you're wondering, what is 1:1 video?

1:1 videos are personalized video messages that are intended for a single person. Look at it like a voicemail or email outreach to someone, but just in video format. 

In this episode of Film School for Marketers, Zach and I talk all about 1:1 video culture, what it is, why it’s important and how you can help create a culture that sticks.

Listen to the full episode here (or scroll down to watch the video):

 

 

What is 1:1 video culture? Why should my team adopt it?

1:1 video culture is about adopting the usage of 1:1 video whether it be for your prospects, clients, or teammates.

1:1 video in general is becoming a more well-known tool, but there are still many companies out there who don’t know much about it -- which overall means we could all do a better job of building awareness of it.

Why should your team adopt it?

It goes back to why is video important in the first place.

We are all in the business of trust. The reason video is important is because it helps build trust much faster. It’s all about using tools and technology that’s going to help us communicate with prospects, clients and teammates and make them feel more comfortable.

What are the most common pushbacks you’ll get and how do you overcome them?

Whenever a new tool or tactic is brought into a team or company there tends to be a sense of fear. Reason being, not many people like change.

When new things are introduced, it’s natural for us to poke holes in them because we feel uncomfortable.

We walk through the different objections we hear and how you can overcome them to help build a culture of 1:1 video within your team or company.

I’m terrible on camera/no one is going to want to see my face

If you start the journey thinking that other people are better at video and that you aren’t great on camera, you’re not going to see results.

If you do accept that it might not be perfect when you’re first getting started, but understand that it’s a tool that will help you communicate better with your prospects then it’ll begin to get easier.

We talk about ways to encourage yourself, and others on your team to get more comfortable.

It takes too much time

We often hear that video will take too much time and that it’s much faster to write an email.

Video really should only take you a minute or so to record, if not less.

With that being said, we uncover why people think it takes a lot of time and how you can ultimately become more efficient with it over email.

People are going to think it’s creepy

This is one of the most common push backs we hear, that the person receiving the email will think it’s "creepy."

Zach talks about video consulting clients he works with and how he requires them to send one video message per week to prospects or clients.

He doesn’t see people responding thinking it’s creepy, but instead sees that his consulting clients in turn get video messages back from the people they reach out to.

He talks about the perception of video amongst recipients and what he’s witnessed when working with companies to produce 1:1 videos.

It just won’t work for my industry

Many people in more professional industries tend to think that 1:1 video won’t work for their business for a few different reasons that Zach and I discuss.

One of them being that people feel that the video needs to be perfect, or that the quality of the video isn’t good enough for them to use.

We talk about the perception that recipients have, even in a more professional industry, and what their standards are.

How to ensure your team stays onboard with 1:1 video culture and doesn't fall back into the comfort of email

There are many different reasons people lose momentum with new tools or processes.

One of the biggest reasons people stop using 1:1 video is that they haven’t set goals which means they aren’t able to track success and the effectiveness of video.

Zach and I talk about how you can help your team not lose momentum through setting goals and measuring the right things when using 1:1 video.

When you think of more produced video projects, it’s important to have buy-in from the top down in order to be successful as there are many moving parts and in order to make it happen it has to be agreed upon by the entire organization.

With 1:1 video, however, one person can decide to start using it and that person will be successful and their success doesn’t have to rely on top down approval.

If you want your company to be successful across the board with it, chances are it won’t be one person from the bottom that can make it a priority or culture, but something that needs to be encouraged from the top down.

Whether that is someone as high up as the CEO, or even a Director of Sales. 

We’d Love To Hear From You!

First, subscribe to our Film School For Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

MarketHer iTunes Subscribe New call-to-action Listen on Google Play Music 
Build up your leaders. Scale up your business.

Join us on May 25th for Scaling for the Future 2021 and learn how to scale up your company in a constantly changing business landscape. You’ll walk away armed and ready to align your teams around company-wide goals, master strategies to successfully execute your vision, and lead a more profitable business.

Hear from the most successful business leaders in the world, including entrepreneur and international keynote speaker Marcus Sheridan, business coach Andy Bailey, CEO Daniel Marcos and more!

Register for Free

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE