Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Ramona Sukhraj

By Ramona Sukhraj

Dec 30, 2015

Topics:

Marketing Strategy
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Marketing Strategy

How to Hack Your Interactive Content for Success in 2016 [Infographic]

Ramona Sukhraj

By Ramona Sukhraj

Dec 30, 2015

How to Hack Your Interactive Content for Success in 2016 [Infographic]

shutterstock_274954259.jpgEveryone and their mom is blogging these days.

And just as many are publishing eBooks and sharing whitepapers.

While still crucial to search engine optimization and getting found online, the truth is these forms of content creation are becoming run-of-the-mill.

They no longer surprise audiences, nor do they command the immediate attention they once did, no matter how groundbreaking or thought-provoking they may be. Without sugar-coating it, today’s audiences expect more from brands. They expect content they can engage with, digest quickly, and truly experience -- that’s where interactive content comes in.

Interactive content formats (such as calculators, quizzes, and generators) drive 2x the number of conversions as passive formats like blogging and eBooks.

With this in mind, we have partnered with our friends over at Playbuzz to bring you this insightful infographic.

Along with some background information from Design Hill, Kapost, and Jeff Bullas, the infographic shares exclusive trends from Playbuzz’s 2015 data of over 1 billion users, in hopes of helping marketers from all industries plan and create interactive content their target audience will love in the coming year.  

It reveals a number of hacks for interactive content success including the most popular formats on various continents and the most popular title keywords.

Here are just some of the highlights of the information shared:

    • 58% of marketers say their content doesn’t create enough opportunity for engagement
    • 88% marketers say interactive content is effective at differentiating their brand
    • 70% of the most popular interactive offers were quizzes
    • “YOU” was the most popular word in interactive offer titles
    • While people in North America are most drawn to personality quizzes, people in the UK prefer trivia.

 How_to_Hack_Your_Interactive_Content_for_Success_in_2016v5.png

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

4 Ways To Recession-proof Your Website In 2024

October 22, 2023
Marcus Sheridan Marcus Sheridan

Is Content Marketing Dead in 2024?

October 11, 2023
Marcus Sheridan Marcus Sheridan

How Should My Marketing Budget Change With AI?

October 9, 2023
Marcus Sheridan Marcus Sheridan

Sales vs Marketing in 2024: What’s The Difference?

October 8, 2023
Marcus Sheridan Marcus Sheridan

What Should a 2024 Content Marketing Strategy Include?

September 21, 2023
Mandy York Mandy York

HubSpot Pricing: Your Guide to Everything HubSpot Costs

August 24, 2023
Will Smith Will Smith

Why Trust Is the True Currency for All Business

August 9, 2023
Marcus Sheridan Marcus Sheridan

10 Marketing KPIs You Should Be Tracking

August 3, 2023
Carolyn Edgecomb Carolyn Edgecomb

How To Become a Better Business Coach

July 31, 2023
Allison Riggs Allison Riggs

Do You Need a New Website? Maybe Not

July 19, 2023
Vin Gaeta Vin Gaeta

How to Create a Content Map To Solve Your Marketing Guesswork

July 6, 2023
Brian Casey Brian Casey

Inbound Marketing vs. Content Marketing: What's the Difference? 

July 3, 2023
Brian Casey Brian Casey

How To Do a Competitive Analysis In 5-and-a-half Easy Steps

June 29, 2023
John Becker John Becker

Why Hiring a Coach is the Surest Way to Spur Business Growth

June 28, 2023
Bob Ruffolo Bob Ruffolo

Marketing Coach vs Agency: Why You Need a Coach for Real Success

June 26, 2023
John Becker John Becker

LinkedIn Could Become Your Most Powerful Distribution Channel

June 22, 2023
John Becker John Becker

Content Copycat: What To Do When Your Website Gets Copied

June 15, 2023
Christine Austin Christine Austin

My Best Sales Reps Haven’t Hit Their Quotas All Year: What Do I Do?

June 7, 2023
Marcus Sheridan Marcus Sheridan

7 Must-have Word-of-Mouth Marketing Strategies [Infographic]

May 8, 2023
Ramona Sukhraj Ramona Sukhraj

What Small Business Leaders Need To Know to Thrive During a Recession

April 19, 2023
Marcus Sheridan Marcus Sheridan

5 Keys to Marketing Your Business During a Recession

April 17, 2023
Ramona Sukhraj Ramona Sukhraj

Should Your Demand Gen Strategy Change in a Slumping Economy?

April 12, 2023
Nick Bennett Nick Bennett

Demand Generation vs. Lead Generation: What’s the Difference?

April 10, 2023
Kristen Harold Kristen Harold

How a Lack of Sales and Leadership Buy-in Is Killing Marketing Morale Worldwide

March 6, 2023
Marcus Sheridan Marcus Sheridan