Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Diary Of Two Podcast Newbies: How To Start A Video Podcast [Film School For Marketers Podcast, Ep. 13]

Diary Of Two Podcast Newbies: How To Start A Video Podcast [Film School For Marketers Podcast, Ep. 13] Blog Feature

Myriah Anderson

IMPACT+ Community Manager, 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

May 15th, 2019 min read

On this episode of Film School for Marketers, Zach and I pass along what we've learned so far with starting a video podcast.

We are still learning as we go, but thought we'd share the initial struggles we've faced and what we've seen work well so far.

Listen to the full episode here (or scroll down to watch the video):

Camera Setup for a Video Podcast

We've had people reach out asking what we use for video footage.

Zach and I happen to live on opposite ends of the country so instead of being able to film our episodes together in person, we utilize a range of different tools and equipment to get things done.

For video, Zach uses a DSLR, while I use a mirrorless camera. We weren't happy with the quality of video Zoom recordings provided so we setup our cameras to record the video footage.

We also ask that our guests use a camera to record their video footage which can make things complicated when it comes to putting the three recordings together.

It's important to keep in mind that to put the three recordings together and have it look nice your guests need to stay in frame and composition has to be similar.

One technology hiccup we've seen with using cameras is that people's cameras sometimes shut off in the middle of the recording, a memory card will become full or your camera battery could run out.

It's important to keep those things in mind if you decide to go down the route of using your camera for video footage. 

We'd also recommend letting your guest know ahead of time all the different pieces involved and prep them on what they need to know prior to recording so you don't waste time when you're scheduled to record.

Audio Setup for a Video Podcast

We use Zoom while recording the podcast which is what we use for the audio piece.

For mics, we both use the Audio-Technica ATR2100-USB. They hook up straight to a USB port which makes things easy.

One thing we learned with audio is that if you're recording on Zoom, you should record separate audio files.

We noticed that if one of us was laughing or talking while the other person was, it would default one individual and cut out the others if we used one single audio recording.

We'd recommend isolating the recordings to avoid that.

Should You Use Lighting for Your Video Podcast?

Sometimes Zach will get reflectors out but not usually, since we both record out of areas of our home which have decent light.

Zach also talks about how he likes his setup because it's what you'd see if you were hanging out with him in person.

We talk about the vibe we wanted and why our setup is conducive to that.

The Editing Process of a Video Podcast 

Zach has to sync up all the video and audio feeds and then four separate versions of the video feed.

There is video feed for just Zach, just myself, and then for both of us. 

His process for editing is he rolls through and listens to the whole episode and goes back to make cuts and re-arranges if needed. As he's making trims, he hides different layers.

Usually it takes Zach 1-2 hrs peer week to edit and export the podcast for a 20-minute podcast. He uses Adobe Premiere Pro for everything. A lot of the audio post production he has laid out in a series of effects and template he can use every week. 

Starting a Video Podcast Is a Time Investment

When we first started, we didn't think the show would be as time consuming as it is.

We do editorial calendars, outlines, show notes, the recording, editing, and promoting.

You have to be aware of all the moving pieces and understand even if you're recording a 20-minute podcast, it doesn't mean you can get everything completed in less than an hour. 

Foundational Elements To Tackle First

Video podcasting is like approaching any great video project.

You should know what your podcast is going to feel like, what energy and emotion will it have.

Like most of his projects, Zach started with music as it dictates the feel. We also talk about the elements we originally planned on incorporating but didn't and why. 

Then Zach created our logo bumper which took him a long time to make since he's not a motion graphics artist. 

Once we had those assets done an we had a mood and idea down, then we made the album art which was our two pictures and the title for our branding.

We also did a promo video that we used for social promotion. We'll dive deeper into the promotion and branding side of a podcast in a future episode.

Uploading Process and Publishing a Video Podcast

I have to send Zach my footage which takes time and then Zach has to export the final video footage.

We then upload to various publishing platforms.

We then upload our video to YouTube and then take the same project and export the MP3 which then gets uploaded to Libsyn.

Libsyn then handles all the publishing to iTunes, Spotify and GooglePlay and gives us embed code for show notes. It's $15 a month and easy to use, and saves us time.

Biggest Takeaways

If you're thinking about starting a video podcast specifically first thing you need to figure out is the quality that you'd like to have.

You could record over Zoom and it would look fine or you can choose to have high quality and use cameras to record.

Second decision is what kind of technology for audio.

Early on we decided on our mics and Zoom. All your other considerations are branding and what you want the show to be and not to be. 

Two Bonus Pieces! 

1. Fellow IMPACTer Kathleen Booth did a fantastic article where she interviewed 24 professionals (including Zach and I) who have a podcast to learn the do's and don'ts of starting a podcast. You can read it here.

2. If you are interested in the equipment Zach uses you can check it out here.

 

 

We’d Love To Hear From You!

First, subscribe to our Film School For Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

MarketHer iTunes Subscribe New call-to-action Listen on Google Play Music 
Build up your leaders. Scale up your business.

Join us on May 25th for Scaling for the Future 2021 and learn how to scale up your company in a constantly changing business landscape. You’ll walk away armed and ready to align your teams around company-wide goals, master strategies to successfully execute your vision, and lead a more profitable business.

Hear from the most successful business leaders in the world, including entrepreneur and international keynote speaker Marcus Sheridan, business coach Andy Bailey, CEO Daniel Marcos and more!

Register for Free

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE