Director of Marketing, 10+ Years of Digital Marketing & Lead Generation Experience
April 15th, 2020
In the last month, I’ve probably spent more time on video calls than I have in my entire career.
Whether it’s spending an entire day in Zoom working with my colleagues, hosting a virtual event for our audience, or joining virtual trivia nights and happy hours with friends and family, video conferencing has become my main medium for work, communication, and socialization in the age of social distancing.
And, I’m not alone.
As coronavirus has changed the way we live, work, and communicate, it’s no surprise that companies like Microsoft are seeing surges in demand for remote working services and tools such as the Teams app.
The COVID-19 pandemic sends Microsoft Teams usage surging
For most businesses across the country and the world, remote work has become the new normal. In response, demand for tools like Microsoft Teams has soared as users flock to the meeting and video capabilities of the platform.
According to a new report by Microsoft, users are tapping into video twice as much as before the outbreak, hitting a new daily record of 2.7 billion meeting minutes in a single day, a 200% increase since mid-March.
Quick adjustments to meet demand
As stay-at-home orders quickly blanketed the globe, Microsoft noted immediate spikes in technology use, as noted below.
Microsoft has had to be ready to make quick pivots and adjustments to keep up with this level of global demand. For instance, as more businesses are holding virtual events or large-scale corporate meetings virtually, Microsoft had to increase user limits on its streaming service from 10,000 users to 100,000 users.
To match video conferencing giant Zoom, Teams has now introduced virtual backgrounds and is close to releasing features that will allow for more meeting attendees and include a new gallery view.
Microsoft has also noted a rise in hardware sales on items like webcams and laptops as people are outfitting their home offices.
Will these remote work trends end as we flatten the curve?
It’s hard for anyone to say where we’ll be even a few weeks from today. But, to get a sense, Microsoft is looking at trends in China and Singapore where social distancing orders are starting to lift. What they are seeing is not a return to “business as usual.” Instead, it’s a whole new normal.
In all likelihood we’ll see something similar here in the U.S. It will be a slow return to normal — we still don’t know just how slow that will be.
What can businesses do to adapt?
Many businesses have struggled over the last month to adapt to a virtual workplace.
Even if your business wasn’t set up for a virtual world, you can still get on track. Remote tools like Microsoft Teams, Zoom, and Slack are all in hot demand right now, and for good reason. They are simple to use and will allow your team to stay connected, even when you can’t be in the same space.
While it’s easy to get set up with these tools, it’s another story to get your team comfortable using them.
As I’m navigating planning a wedding for the fall in the midst of the coronavirus outbreak, I had a few in-person florist appointments get canceled after social-distancing measures took effect. When I suggested that we do Zoom calls instead, two businesses were reluctant but agreed.
I realized that they were used to a system of in-person consultations and were wary to go virtual.
Once we got on the calls, I was able to share my screen to show pictures that I would have brought to our in-person meetings and we had extremely productive conversations.
One business owner told me that she never would have thought to do video calls and now she’s going to suggest it to her other brides so no time is lost.
It might not be what you’re used to, but the virtual workplace is where we are right now and likely where we’ll be for the foreseeable future.
With all the tools we have at our disposal, the virtual workplace doesn’t have to be a setback. It can provide us with opportunities to streamline, take advantage of new technologies, and make our way of working and communicating even better.
Want to learn more about digital sales and marketing?
Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.