Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Download the Playbook
Fill out the form to get your playbook
Thank you! You have been subscribed.
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Will coronavirus change the way we work after the quarantine?

By Kristen Harold

Kristen Harold also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Will coronavirus change the way we work after the quarantine?

In the last month, I’ve probably spent more time on video calls than I have in my entire career.

Whether it’s spending an entire day in Zoom working with my colleagues, hosting a virtual event for our audience, or joining virtual trivia nights and happy hours with friends and family, video conferencing has become my main medium for work, communication, and socialization in the age of social distancing.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

And, I’m not alone.

As coronavirus has changed the way we live, work, and communicate, it’s no surprise that companies like Microsoft are seeing surges in demand for remote working services and tools such as the Teams app. 

The question is, is this virtual world here to stay past COVID-19? Microsoft thinks so

The COVID-19 pandemic sends Microsoft Teams usage surging

For most businesses across the country and the world, remote work has become the new normal. In response, demand for tools like Microsoft Teams has soared as users flock to the meeting and video capabilities of the platform.

According to a new report by Microsoft, users are tapping into video twice as much as before the outbreak, hitting a new daily record of 2.7 billion meeting minutes in a single day, a 200% increase since mid-March. 

Quick adjustments to meet demand

As stay-at-home orders quickly blanketed the globe, Microsoft noted immediate spikes in technology use, as noted below.

Microsoft: Technology Usage in Coronavirus

(source: https://www.theverge.com/2020/4/9/21214314/microsoft-teams-usage-coronavirus-pandemic-work-habit-change

Microsoft has had to be ready to make quick pivots and adjustments to keep up with this level of global demand. For instance, as more businesses are holding virtual events or large-scale corporate meetings virtually, Microsoft had to increase user limits on its streaming service from 10,000 users to 100,000 users. 

To match video conferencing giant Zoom, Teams has now introduced virtual backgrounds and is close to releasing features that will allow for more meeting attendees and include a new gallery view.

Microsoft has also noted a rise in hardware sales on items like webcams and laptops as people are outfitting their home offices. 

Will these remote work trends end as we flatten the curve? 

It’s hard for anyone to say where we’ll be even a few weeks from today. But, to get a sense, Microsoft is looking at trends in China and Singapore where social distancing orders are starting to lift. What they are seeing is not a return to “business as usual.” Instead, it’s a whole new normal. 

Even after China lifts some coronavirus restrictions, Microsoft is still seeing twice the number of new users on the Teams app per day

In all likelihood we’ll see something similar here in the U.S. It will be a slow return to normal — we still don’t know just how slow that will be. 

What can businesses do to adapt?

Many businesses have struggled over the last month to adapt to a virtual workplace.

Even if your business wasn’t set up for a virtual world, you can still get on track. Remote tools like Microsoft Teams, Zoom, and Slack are all in hot demand right now, and for good reason. They are simple to use and will allow your team to stay connected, even when you can’t be in the same space.

While it’s easy to get set up with these tools, it’s another story to get your team comfortable using them. 

Not everyone is comfortable on video, but getting your team to regularly use video communication not only helps keep a sense of normalcy in your company culture, but it will also help keep your team connected to customers and prospects and keep your sales pipeline flowing, even in a pandemic. 

Here’s a good example.

As I’m navigating planning a wedding for the fall in the midst of the coronavirus outbreak, I had a few in-person florist appointments get canceled after social-distancing measures took effect. When I suggested that we do Zoom calls instead, two businesses were reluctant but agreed.

I realized that they were used to a system of in-person consultations and were wary to go virtual.

Once we got on the calls, I was able to share my screen to show pictures that I would have brought to our in-person meetings and we had extremely productive conversations.

One business owner told me that she never would have thought to do video calls and now she’s going to suggest it to her other brides so no time is lost.

It might not be what you’re used to, but the virtual workplace is where we are right now and likely where we’ll be for the foreseeable future.

According to Microsoft’s Corporate Vice President Jared Spataro, “I really feel this will be a turning point for how we work and learn because there are just some very real practical things happening that will mean we’ll never go back to the old way.” 

With all the tools we have at our disposal, the virtual workplace doesn’t have to be a setback. It can provide us with opportunities to streamline, take advantage of new technologies, and make our way of working and communicating even better. 

The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Playbook
The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

News
Marketing Strategy
Sales & Marketing Technology
Hiring a Marketing Team
Published on April 15, 2020

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Drift report on pandemic fallout reveals seismic shift in marketing strategy
September 9, 2021 • 3 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Why most marketing 'news' doesn't matter to inbound marketers
August 3, 2021 • 4 min read
Gartner: Slashed 2021 marketing budgets increases in-house ownership
July 30, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read