Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

LinkedIn sees surging engagement during coronavirus, but ad revenue lags

LinkedIn sees surging engagement during coronavirus, but ad revenue lags Blog Feature

John Becker

Revenue & Features Editor, Co-host of Content Lab, 15+ Years of Writing and Teaching Experience

May 5th, 2020 min read

Worldwide social media use has climbed during the coronavirus (COVID-19) pandemic.

Industry-leading Facebook, for example, recently crossed a monumental threshold, now boasting 3 billion total users across its platforms (including Facebook itself, Instagram, and WhatsApp).

According to Social Media Today, Facebook has seen its largest jump in daily active users since 2011.

While Microsoft-owned LinkedIn cannot claim Facebook-type numbers, the professional social media platform has also seen new records in growth and engagement during the COVID-19 pandemic. 

People use LinkedIn for two main reasons — to expand their professional skills and to look for career moves — so it only makes sense why it's so popular now.

At a time when jobless claims are skyrocketing and the entire business landscape has been upended, it’s no wonder millions of users are keenly interested in what the platform offers. 

LinkedIn’s growth — even before coronavirus

According to the LinkedIn's About Us page, the platform now has over 690 million users, representing over 50 million companies worldwide.

These users are well distributed across locations and industries.

The country best represented in those ranks is the US, with 169 million users, but Europe has over 216 million users.

linkedin-users-worldwide

source: LinkedIn

LinkedIn's user numbers are roughly double what they were five years ago when it claimed just 360 million members.

Within the last year, LinkedIn has made significant strides to build a more warm and inclusive community that prioritizes people and the conversations they have. 

On top of that, the platform has added new tools like LinkedIn Live (a streaming service) and LinkedIn Learning (a library of educational resources). 

During COVID-19, when our entire professional lives have migrated online and people are eager to learn everything they can to thrive during this sea-change, these features are helping to drive this increased engagement.   

According to a Microsoft earnings report released last week, LinkedIn is seeing “record levels of engagement across the platform” and a 26% rise in sessions for the quarter.  

For instance, LinkedIn Learning saw a 50% monthly usage increase in March, with users watching over 4 million hours of content

Why more engagement doesn’t equal more revenue for platforms

Increased social media usage creates more ad opportunities for the platform. 

Social media platforms make money by selling advertisements. With more users and more sessions, there is more ‘real estate’ for those ads to live in. In other words, more eyes on LinkedIn means that LinkedIn can sell more ads to get in front of those eyes.

However, just as Facebook and other platforms have found, increased users and engagement doesn’t necessarily translate to increased revenue.

First off, users might not be engaging with the ads at the rates they did in the past. Second, many businesses are cutting their social media ad spend.

During this past quarter, while LinkedIn sessions rose by 26%, ad revenue rose by only 21%. Compare that to a year ago, when sessions rose by 24% and revenue grew by 27%. 

The fact that people are spending more time on LinkedIn during the quarantine doesn’t necessarily mean they are engaging with ads. In fact, socialbakers reported that social media users are engaging less with paid content than in the past. 

In turn, businesses are cutting their spending, and this is cutting into platforms' revenue.

Social media advertising during coronavirus

As we’ve reported before, now could be a great time to jump into paid social media advertising.

With record platform usage reported across the social media landscape and diminished ad spend at the same time, you can get your message in front of an abundance of eyes for a relatively small spend. 

If you’re looking for help planning or managing your social media campaigns, look in our learning center for more information, or click to find out more about the paid media services IMPACT offers.

Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE