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The Ultimate Inbound Marketing Strategy Playbook 2022

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How to get started and make THE MOST out of HubSpot Video [Film School for Marketers, Ep. 35]

By Myriah Anderson

How to get started and make THE MOST out of HubSpot Video [Film School for Marketers, Ep. 35]

Are you a HubSpot user looking to get the most of your videos? Do you know how to use the video tools in HubSpot properly?

Oftentimes, we obsess over YouTube metrics but don’t pay much attention to the deep analytics we can get from our existing marketing and sales tools.

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Listen to the full episode here (or scroll down to watch the video):

This week, Carina Duffy, Director of HubSpot Training at IMPACT, joins us to discuss her strategy for training clients on the HubSpot tools and the right video metrics to track in HubSpot.

Not a HubSpot user? No problem. You can easily apply these lessons within your own marketing automation platform and CRM.

In this episode we'll breakdown:

  • Mistakes people make when using video in HubSpot
  • Embedding HubSpot videos and viewing data
  • Where to get started with utilizing metrics and making decisions
  • What a good first step into video looks like as a newbie
  • What people should be focused on when it comes to measuring the success of their first videos embedded on their site. 

If you’re interested in checking out Carina’s podcast the HubCast you can check it out here.

 

Featured Sponsor: Quicc

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Quicc allows anyone in your organization to quickly generate open captions for your videos. That means captions that are always there, no matter where your viewers are watching.

They’re always visible, they’re going to stop the scroll, and they are going to cater to all of your viewers.

Screen Shot 2020-02-24 at 2.28.03 PM

Using AI technology, it can generate your captions in just a few minutes and it’s very inexpensive with plans starting as low as $12 per month.

Quicc has saved marketers and videographers like you over 400,000 minutes of time, so believe me, they’re worth checking out.

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Visit quicc.io to try out Quicc today.


We’d love to hear from you!

First, subscribe to our Film School for Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

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Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Topics:

Video Marketing
Published on February 23, 2020

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