IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Myriah Anderson

By Myriah Anderson

Feb 5, 2019


Video Marketing Inbound Sales
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Video Marketing  |   Inbound Sales

"Mistakes To Avoid In Sales Videos" [Film School For Marketers Podcast, Ep. 1]

Myriah Anderson

By Myriah Anderson

Feb 5, 2019

"Mistakes To Avoid In Sales Videos" [Film School For Marketers Podcast, Ep. 1]

Over the past year, we’ve immersed ourselves in 1:1 video for sales and learned not only the things that work, but the things that can hold you back from being successful.

In this episode of our brand-new podcast, Film School for Marketers, Zach and I dive into the four most common mistakes people make, and how to avoid them.

Listen to the full episode here (or scroll down to watch the video):


First Things First, What is Film School for Marketers?

Zach Basner and I are thrilled to be kicking off a weekly podcast series for marketing and sales professionals looking to master video. 

A little background about us...

Zach is IMPACT's Director of Video Training & Strategy. He helps organizations improve their sales and marketing by teaching them how to create high-quality video content in-house and empowers them by developing professional production and on-screen techniques. 

I am IMPACT's Manager of Demand Generation. I work closely with our marketing and sales teams to help drive leads for the organization.

I am also the first person that our prospects connect with during the sales process. In addition to lead generation efforts, I've dedicated time in my role towards building out how video is used in our sales process.

What can you expect to learn through the Film School For Marketers podcast?

Each week, we plan to share insights on content, strategy, production, video culture, 1:1 video, sales adoption and much more. You can expect to walk away with ways you can use video to generate more traffic, leads and sales for your organization.

Now, onto our first topic!


What is a 1:1 Video?

1:1 videos are video messages you create on your webcam, that aren’t overly produced, and used for one person.

You can create 1:1 videos through downloading programs like Vidyard or Wistia that allow you to record right through a browser extension.

Common Mistakes Marketers Make With 1:1 Video

1. Making The Video All About You + Going For The Hard Sell

You might think that leading with how great and powerful your product or service is, is the only way that’ll you’ll get someone’s attention, but the best way to stand out is to show off your expertise by asking questions, providing resources and by building trust through value.

2. Having a Script

One of the quickest ways to lose the trust of your prospect is to script your video. (It’s also one of Zach’s biggest pet peeves, find out why!)

3. Not Having a Call-to-Action

The worst thing you can do in a video is get your prospect excited and provide no clear next step. A call-to-action in your video is the next step you want your prospect to take whether it’s reviewing a video playlist about your services, booking a meeting with you, or signing an SOW. It doesn't matter how great your video looks or how many views it gets if the next steps are not clear. 

4. Disregarding Video Length

Your video should be as long (or as short) as it needs to be to get your point across. The best way to check if your videos are the right length is to rewatch recordings to see if you’re repeating yourself, getting off topic, or using filler words.





8 Things You Should Never Do In A Sales Video

The Ultimate Guide To Video In Sales

We’d Love To Hear From You!

First, subscribe to our Film School For Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

MarketHer iTunes Subscribe New call-to-action Listen on Google Play Music 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
/* Infinite Scroll - Disabled on Articles to allow people to scroll to bottom page CTA */