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Free digital sales and marketing courses

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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How to produce high-quality video content at home (Film School for Marketers, Ep. 41)

How to produce high-quality video content at home (Film School for Marketers, Ep. 41) Blog Feature

Zach Basner

Director of Inbound Training and Video Strategy, Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

April 7th, 2020 min read

With many business professionals working from home currently, the need for more video content has never been higher, but how can you film high-quality content in your home?

This is something many of us are dealing with currently, so we were excited to cover it in this week's episode. 

Last week in the Film School for Marketers Facebook group, Kendall Guinn asked: 

"How are you continuing to film/produce content at the quality pre covid If your talent is at home using basic webcams that are built into their computers and don’t have good audio and you don’t have your videographer there?"

Thank you for your request, Kendall!

It's a great question, with some (hopefully) great suggestions to follow.

But, first, is that actually possible?

To produce the same quality video from your home without equipment, training, and/or a videographer?

The short answer: probably not, but perhaps that's not an issue right now.

🔎 Related: All of our strategic coronavirus insights and analysis for digital marketers, sales pros, and leaders

Listen to the full episode here (or scroll down to watch the video):

In this episode, Will and I are covering eight production tips and tricks that you can use to produce higher quality videos with your existing webcam and home setup.

Specifically we're diving in and discussing:

  • How to get the best quality webcam footage from your computer
  • Finding the best background for your at-home video shoot
  • How to get high quality audio without fancy equipment
  • Why you need to keep an eye on composition, and train your team to compose shots properly
  • How to properly deliver your message when no one is around to guide you
  • Tips filming a video that doesn't need to be edited at all
  • Do's and don'ts of virtual backgrounds

Check out additional resources that we mention in this episode:


We’d love to hear from you!

First, subscribe to our Film School for Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

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