Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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"Defining Your Vision For Growth:" The IMPACT Show Ep.2 [Show Notes]

"Defining Your Vision For Growth:" The IMPACT Show Ep.2 [Show Notes] Blog Feature

Ramona Sukhraj

Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K

May 19th, 2017 min read

The IMPACT Show was a coast-to-coast affair!

In this, the second episode of our new podcast, The IMPACT Show with Bob & Nick, Bob joined us from the Small Giants Summit in Detroit (Not Dallas -- Oops), while Nick once again invited us into his home in Boston. Together, they discussed Facebook’s crackdown on fake Live videos, the rise of content topic clusters, and of course, defining your vision for growth.

Just in case you missed us live (or if you want to relive the magic), you’ll find the episode’s show notes below as well as the recording.

Enjoy and make sure to share with your peers!

Like what you saw? Make sure to subscribe on iTunes and give us a review.

Have feedback or questions? We’d love to hear it. Comment on this blog or email us at show@impactplus.com

Join us for IMPACT Live:

  • Two-day event in Hartford, CT on August 1-2nd, 2017, with workshops on July 31st.
  • This is invite-only so we can keep it an intimate group of experienced, dedicated marketing and sales leaders.
  • Request your invitation here.
  • Get an extra 25% off with the promocode: IMPACTSHOW

Content Topic Clusters

  • Topic Cluster: A collection of articles around the same topic that internally link to each other.
  • If you want to rank in Google for competitive key terms, this can help you better optimize for your specific focus keywords.
    • Articles don’t have to include the exact same keyword, they just need to be around the same topic. (i.e. Content Marketing, Digital Marketing Style Guides, Blogging Tips)
  • HubSpot Content Strategy Tool in Beta is based around this.
  • Learn more in this HubSpot Research Report

Facebook Cracking Down on Fake Live Videos

  • Brands like Buzzfeed were putting up videos that weren’t quality broadcasts (i.e. cinemagraphs, countdowns)
  • In an effort to preserve quality, Facebook will now penalize pages that post “fake” live videos like these.
  • “Urgency, Unpredictability, and On-screen Action” are what draw people to live video.

Main Topic: “Defining Your Vision for Growth”

  • A vision for growth is critical for three reasons. It:
  1. Defines Success: Everyone knows what they’re working towards
  2. Aligns Everyone: Everyone is working towards the same end-result
  3. Inspires
  • Visions doesn’t have to be grand or aspirational, it just needs to be clear and direct about what you want to achieve. If you put it in your vision, it will happen.

Books/Resources:

Next Steps:

Get your tickets to IMPACT Live 2017 to meet David Meerman Scott, Mark Roberge, Marcus Sheridan, and dozens of other experts in-person this August! Use the promocode, IMPACTSHOW, to save 25% off!

Join Us Next Week! Topic: How to Implement Agile Marketing

We'll be back again next Thursday, May 25th at 1:00 PM ET. Want to get reminded? Drop us your name and email address below and we’ll make sure you’re notified before the broadcast every Thursday!  

Want to learn more about digital sales and marketing?

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