Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Video and production tips from hosting our first virtual event [Film School for Marketers, Ep. 43]

Video and production tips from hosting our first virtual event [Film School for Marketers, Ep. 43] Blog Feature

Myriah Anderson

IMPACT+ Community Manager, 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

May 5th, 2020 min read

COVID-19 (coronavirus) has made organizations all over the world rethink how they do business — whether it be sales conversations, internal meetings, or even planned in-person events.

IMPACT had Digital Sales & Marketing World planned as an in-person event for April and when things quickly changed, so did our plans.

Today we have special guest Stephanie Baiocchi, Director of Community & Events, who was able to take our in-person event and quickly organize Digital Sales & Marketing Day, a virtual conference within weeks.

Stephanie has a wealth of knowledge when it comes to events and audience engagement and, on this episode, she discusses her experience putting on the event, and questions she got along the way from others trying to do the same.

🔎 Related: All of our strategic coronavirus insights and analysis for digital marketers, sales pros, and leaders

Listen to the full episode here (or scroll down to watch the video):

Specifically we’re discussing: 

  • What were the first few decisions you had to make to plan the virtual event? 
  • What is the distinction between a webinar vs. a virtual event?
  • Why did IMPACT choose to go with pre-recorded sessions vs. live? 
  • Did we see a difference between the pre-recorded sessions vs. live?
  • The tool we used for Digital Sales and Marketing Day, and what we looked for in a tool 
  • What software did the team use for their pre-recorded sessions?
  • What were the good and bad parts of having people pre-record on their own at home?
  • What were the biggest takeaways from promoting the event?
  • How is IMPACT repurposing all of the video content from the event?

Here is Jess Palmeri's course recording setup: 

Screen Shot 2020-05-05 at 8.00.03 AM

Stephanie also mentioned this incredible resource, which is the Event Marketer’s Guide to Going Virtual. It breaks down event technologies, best practices, and event formats. 

If you want to get in touch with Stephanie you can connect with her on LinkedIn


We’d love to hear from you!

First, subscribe to our Film School for Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

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