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Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website
Start the Course
Elements of a Great They Ask, You Answer Website
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Elements of a Great They Ask, You Answer Website

Free Course:

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

Why color and typography are critical to your brand [Infographic]

By Joel Waggener

Joel Waggener also recommends this free course, Elements of a Great They Ask, You Answer Website.

Why color and typography are critical to your brand [Infographic] Blog Feature

Have you ever heard the ketchup and mustard theory? The basic gist is that consumers are but mere zombies in the glowing wash of the colors red and yellow.

Put simpler, consumers really like red and yellow. Red gets us to stop and yellow makes us feel warm and fuzzy. Just look at how many fast food brands are built on these colors.

While many brands adhere to this theory, it is just a theory.

The science behind it can be cloudy, but regardless, data clearly shows the importance of color. According to research by The University of Winnipeg, “62%–90% of a person’s initial assessment of a product is based on color alone.”

I’m going to give this statistic a moment to set in.

62%-90% of first impressions of a product are based on color.

Free Course: Elements of a Great They Ask, You Answer Website

“Colors express the main psychic functions of man.” – Carl Jung

Color is one of the most important decisions to make in differentiating your brand while, at the same time, making the right first impression.

Of course, the messaging must be on-point to connect with your audience, the website intuitive to help them along their buyer’s journey, and the social media presence needs to showcase a comfortable atmosphere of like-mindedness, but your color selection must set the brand tone first.


“Words have meaning. Type has spirit. The combination is spectacular.” – Paula Scher


Stating the, well, obvious

While color gets all the attention and praise (even in this article), typography is just as important to a brand.

According to a study done by MIT and Microsoft, people presented with “good typography” will be happier and more engaged than people presented with “bad typography.”

Font type, font size, contrast and spacing are all part of a delicate balancing act that, when done right (in conjunction with color), will create a positive experience for consumers.

For more insights into how consumers view a brand and just how important color and typography are, check out the handy infographic MDG Advertising put together:

Design Matters: What Marketers Need to Know About Color and Typography [Infographic]
Infographic
by MDG Advertising
Elements of a Great They Ask, You Answer Website
Elements of a Great They Ask, You Answer Website

Free Course:

Elements of a Great They Ask, You Answer Website

Transform your website into your best salesperson and get set up for inbound marketing success!

In this course, you’ll learn:

  • What content and features your website needs to succeed with inbound marketing
  • How to design your website to best educate your audience
  • How to gradually make improvements or redesign entire elements of the website

Topics:

Web Design
Infographics
Marketing Strategy
Published on May 2, 2020

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