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Free digital sales and marketing courses

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The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Do Embedded YouTube Videos Hurt Your Traffic? [Film School For Marketers Podcast, Ep. 5]

Do Embedded YouTube Videos Hurt Your Traffic? [Film School For Marketers Podcast, Ep. 5] Blog Feature

Myriah Anderson

IMPACT+ Community Manager, 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

March 5th, 2019 min read

Last week, Zach gave us a sneak peek into the topic we're covering today - and it's one that has him fired up.

We're diving into YouTube embedding on your site.

We chat about why you shouldn't be concerned about embedding, how it helps you long-term, and the types of videos to embed from YouTube vs. other video hosting platforms.

But first, we kick off Episode 5 recapping a conversation we had with the folks from Vidyard about CTAs. 

We share what we learned from our call and how you can find ways to test out your CTAs. We also briefly discuss a study Wistia did on CTAs and where they tend to have the highest click through rate.

Listen to the full episode here (or scroll down to watch the video):

Does Embedding YouTube Videos On Your Site Hurt Your Traffic?

This whole discussion of embedding YouTube videos stemmed out of an internal conversation we were having with our team about a podcast that was aired by Neil Patel and Eric Siu about how YouTube took away the ability to turn off suggested videos at the end of the video and how it impacts traffic.

This sparked the question - should people still embed YouTube videos on their site if this is the case?

We talk about what this means for you and what you should do.

What Types Of Video Should You Be Embedding from YouTube and Why?

When we look at the customer lifecycle often times the videos that perform best on YouTube are ones used during the awareness and consideration stage. Reason being people in that stage aren't ready to engage with the company just yet. 

Having more traffic and views on these types of videos through YouTube will help with ranking for specific topics in your industry. 

Where Should You Host Consideration and Decision Stage Video Content?

With awareness and consideration stage content being great for YouTube, it's important to know that some consideration and decision stage content is great to host on other platforms such as Vidyard or Wistia because of their conversion metrics.

An external video host can help you track views. Tracking views will help with retargeting and segmenting leads for your marketing and sales teams to use.

Closing Thoughts

There are so many tools and tactics out there, which is great in helping companies convert traffic into leads and sales, but at the end of the day we can't get hung up on tools.

Our ultimate job is to meet our customers where they are and obsess over their questions. That will help us become the most trusted voice in our industries. 

If you're addressing the most asked questions and you're wining the trust of the people they will want to work with you.

 

 

 

We’d Love To Hear From You!

First, subscribe to our Film School For Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

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