Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The brand affinity marketing playbook (with Chris Savage, CEO of Wistia) [Film School for Marketers, Ep. 44]

The brand affinity marketing playbook (with Chris Savage, CEO of Wistia) [Film School for Marketers, Ep. 44] Blog Feature

Zach Basner

Director of Inbound Training and Video Strategy, Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

May 13th, 2020 min read

If you're looking for ways to bolster your video marketing strategy beyond creating They Ask, You Answer or "help" content, you may consider adding an episodic video series to your lineup.

With a strategy known as "Brand Affinity Marketing" coined by Wistia, you can use this long-from content to create raving fans and recommenders of your products and services. 

In this episode, we're thrilled to be joined by co-founder and CEO of Wistia, Chris Savage. Not only is Chris a master video marketer, but he's surrounded by master video marketers who power one of the leading video marketing hosts.

We discuss the success behind Wistia's own "One, Ten, One Hundred" documentary and the docuseries "Brandwagon," as well as a step-by-step guide to deploying a brand affinity marketing strategy in your organization.

Listen to the full episode here (or scroll down to watch the video):


Specifically, we discuss: 

  • What is Brand Affinity Marketing?
  • What was strategy and planning behind One, Ten, One Hundred?
  • How to find the right, niche audience for episodic content
  • Marketing your video series as a product
  • Thoughts on how to create binge-worthy content
  • How and why to measure resonance over reach
  • Companies that have mastered Brand Affinity Marketing

Check out Wistia's ultimate playbook for Brand Affinity Marketing for a step-by-step approach to creating a video series that creates raving fans.

Also, Chris mentioned a few great examples of episodic series as well as Wistia's own video series:

If you want to stay up-to-date with Chris, follow him on Twitter and/or subscribe to Wistia's Learning Center updates.


We’d love to hear from you!

First, subscribe to our Film School for Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

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