The brand affinity marketing playbook (with Chris Savage, CEO of Wistia) [Film School for Marketers, Ep. 44]

Listen to the full episode here (or scroll down to watch the video):

Specifically, we discuss: 

• What is Brand Affinity Marketing?
• What was strategy and planning behind One, Ten, One Hundred?
• How to find the right, niche audience for episodic content
• Marketing your video series as a product
• Thoughts on how to create binge-worthy content
• How and why to measure resonance over reach
• Companies that have mastered Brand Affinity Marketing

Check out Wistia's ultimate playbook for Brand Affinity Marketing for a step-by-step approach to creating a video series that creates raving fans.

Also, Chris mentioned a few great examples of episodic series as well as Wistia's own video series:

• ProfitWell's "RecurNow" Series
• MailChimp Presents
• Wistia's "One, Ten, One Hundred" Documentary (Also available on Amazon Prime)
• Wistia's "Brandwagon" Series

If you want to stay up-to-date with Chris, follow him on Twitter and/or subscribe to Wistia's Learning Center updates.

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