Director of Inbound Training and Video Strategy, Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’
May 13th, 2020
If you're looking for ways to bolster your video marketing strategy beyond creating They Ask, You Answer or "help" content, you may consider adding an episodic video series to your lineup.
With a strategy known as "Brand Affinity Marketing" coined by Wistia, you can use this long-from content to create raving fans and recommenders of your products and services.
In this episode, we're thrilled to be joined by co-founder and CEO of Wistia, Chris Savage. Not only is Chris a master video marketer, but he's surrounded by master video marketers who power one of the leading video marketing hosts.
We discuss the success behind Wistia's own "One, Ten, One Hundred" documentary and the docuseries "Brandwagon," as well as a step-by-step guide to deploying a brand affinity marketing strategy in your organization.
Listen to the full episode here (or scroll down to watch the video):
Specifically, we discuss:
What is Brand Affinity Marketing?
What was strategy and planning behind One, Ten, One Hundred?
How to find the right, niche audience for episodic content
Marketing your video series as a product
Thoughts on how to create binge-worthy content
How and why to measure resonance over reach
Companies that have mastered Brand Affinity Marketing