Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Free Assessment: How does your sales & marketing measure up?

Get Started
Close

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Get Started
Myriah Anderson

By Myriah Anderson

Oct 30, 2019

Topics:

Video Marketing
Video Marketing

365 videos in 365 days: An interview with Chris Greene [Film School For Marketers Podcast, Ep. 26]

Myriah Anderson

By Myriah Anderson

Oct 30, 2019

365 videos in 365 days: An interview with Chris Greene [Film School For Marketers Podcast, Ep. 26]

On this episode of Film School for Marketers, we have special guest: Chris Greene from Flood Insurance Guru.

Chris reached out to us to share something pretty amazing he’s committed to — 365 videos in 365 days.

In addition to producing an incredible amount of video content, he has also made other commitments to blogging and producing a podcast. 

Today we interview Chris about his journey, where he started, what he’s learned and the success he’s seen from investing in producing consistent content.

Chris’ background and how he got started

10 years ago Chris was in the process of purchasing a house.

He ended up finding out that the house he was purchasing was in a flood zone, and he didn’t have the greatest experience as he was figuring out what to do. 

He took what he went through as an opportunity to make sure others didn’t have the same experience and started his own insurance company in 2015 — Flood Insurance Guru

As Chris got started, he didn't find any content out there about flood insurance and what to do.

He ended up committing to creating educational content and set the goal of producing 365 flood insurance educational videos in the course of 365 days.

He is now at 280 videos. 

Some might ask, "how is there enough content to produce that many videos?"

Well, Chris takes every question he has gotten and turns it into a video. His video average about 2-3 minutes in length. 

Since starting, he’s taken the videos he’s been creating and has been turning them into blog content.

He has also started a podcast. True to form, he has dedicated himself to producing 100 podcasts and 150 blog posts this year. 

What impact has producing consistent content had on your business? 

Chris has gone from no one knowing about him or his business to becoming a household name across the country and competing against national insurance companies. 

Chris also makes it a priority to travel around the country to shoot video so that it relates to different people. He doesn’t use a green screen, but instead takes the time to go to different areas. 

How do you make time for all of this content? 

A lot of business owners feel that there isn’t enough time to create a couple pieces of content a week, let alone a video every day. Chris talks about where his motivation to do this comes from. He says you find the time to do things that are important to you.

He picks a couple hours each night to also do blogging. He says he might not be a great writer, but at least his content is out there. 

How do you plan out the content you’re going to cover?

Chris takes all the questions he gets but he also uses keywordtool.io to see what questions people are asking Google. He then takes that information and creates video around it and ensure keywords are in his title and description when he uploads to YouTube. 

Chris spends an hour every day studying the federal emergency management agency’s flood manual. This allows him to provide the best answers to his audience. He breaks down what he finds in the manual and also relates the issues to certain areas. 

How quickly have you started to see results?

It took three to six months to ramp up. He’s now seeing people submitting forms on things he wrote months ago. He realized that he could compete with larger companies by creating valuable content that others aren’t willing to put out there. He isn’t creating this content to sell; he’s doing it to help people through the process.  Then, the content is out there if anyone decides they want to hire him. 

How much time does it take to produce your content?

1-2 hours on video and then another 1-2 on blogging each day.

Why aren’t people in your industry doing this? 

Others aren’t willing to put in the work it takes to do this. It takes time, but it pays off. 

What is something you wish you would have known when you started?

The return on investment. Chris says he would have started producing content consistently a long time ago. He would have committed to doing a little bit every day if he knew his business could survive doing this. 

Do you rely on search engine traffic, or do you do additional promotion?

Chris said he is solely focusing on organic, but is about to get into paid. He wanted to make sure he knew what he was doing with the organic content first. 

Do you use videos in your sales process? 

Chris talks about how every single person whom he interacts with and wants a quote gets a video along with their quote. He uses a video side by side with the quote to go through it. 

What are the most successful things you’ve done?

Chris helps people with disaster assistance, and when he put those videos out he had almost 1,000 views in 24 hours. Those are people who were in a bind and didn’t know what to do, and he was able to help educate them through the process when other agencies weren’t. This effort also ended up generating referrals and business. 

What kind of engagement do you get?

Chris gets the best engagement on Facebook, and there’s a reason for it. He has focused a good amount of his strategy on that platform. He also created a LinkedIn group where he answers flood questions across the country every day.  

After the 365 videos in 365 days, what’s next?

Chris said he would like to focus on doing 500 videos in 500 days. With that being said, he’s strategic about the videos he’ll do because he isn’t creating them for the sake of just having video. He thinks through what is going to bring value and educate his audience. 

If you could give advice around creating consistent content, what would it be?

You don’t have to do a video every day, do one every week and work your way up. It’s important to take that idea, put it in place, and learn from it. 

If you want to see Chris’ content you can check it out through the following: 

YouTube 

Flood Insurance Guru Website

Flood Insurance Guru Podcast

Want to connect with him? Connect with him via LinkedIn or reach out through his website.

We’d love to hear from you!

First, subscribe to our Film School For Marketers podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

 

MarketHer iTunes Subscribe New call-to-action Listen on Google Play Music 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.

Related Articles

TOFU Video: Reaching Early-Stage Customers with Your Video Content

November 13, 2023
Lindsey Schmidt Lindsey Schmidt

20 Best Video Editing Software and Apps for Any Budget in 2024

November 9, 2023
Megan Lang Megan Lang

How To Manage a Videographer — If You Don't Have Video Experience

October 26, 2023
Lindsey Schmidt Lindsey Schmidt

Create Better Website Videos by Avoiding These 3 Mistakes

October 25, 2023
Lindsey Schmidt Lindsey Schmidt

Winning with YouTube Shorts: Mastering the Algorithm on the Front Lines

October 23, 2023
Marcus Sheridan Marcus Sheridan

7 Video Production Equipment Essentials Your Business Needs in 2024

October 1, 2023
Lindsey Schmidt Lindsey Schmidt

How to Make High-Quality Sales Videos, Even On A Budget

September 28, 2023
John Becker John Becker

Authentic Video Marketing in The Age of Deepfake Technology

September 27, 2023
John Becker John Becker

Why Short-Form Video Is a Vital Tool for Reaching Your Audience

September 25, 2023
Lindsey Schmidt Lindsey Schmidt

Need to Set up a Killer Office Video Studio on a Beginner Budget? Here's What to Buy

April 6, 2023
Zach Basner Zach Basner

4 Smart Tips for Exploring YouTube Shorts for Your Business

March 30, 2023
Ramona Sukhraj Ramona Sukhraj

4 Tried-and-True Tips for Using Video in Sales Prospecting

January 19, 2023
Melissa Prickett Melissa Prickett

4 Videos That Will Streamline Your Sales Process — And Don’t Require a Videographer

January 18, 2023
Zach Basner Zach Basner

The Selling 7: How to Make an Amazing 80% Video to Speed Up Your First Sales Call (+Examples)

September 8, 2022
Zach Basner Zach Basner

The Hidden Costs of Successful Video Marketing

August 11, 2022
Ramona Sukhraj Ramona Sukhraj

The Selling 7: Sales and Marketing Videos Guaranteed to Get Results [+ Examples]

July 18, 2022
Marc Amigone Marc Amigone

4 Reasons You Shouldn’t Hire a Third-Party Video Company

July 11, 2022
Will Schultz Will Schultz

Personalized Video Marketing: How To Turn Leads Into Customers

June 30, 2022
John Becker John Becker

Video Marketing: 13 Tips for Creating More Professional Video Content

June 16, 2022
Megan Lang Megan Lang

How To Create an Effective YouTube Marketing Strategy

May 19, 2022
Ramona Sukhraj Ramona Sukhraj

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

May 9, 2022
Kevin Church Kevin Church

How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)

April 25, 2022
Ramona Sukhraj Ramona Sukhraj

How To Use Real Estate Video Marketing to Drive More Property Sales

April 23, 2022
Kimberly Marshall Kimberly Marshall

3 Effective Ways To Use Personalized Sales Videos

April 11, 2022
Melissa Prickett Melissa Prickett

3 Expert Tips for Successfully Managing a Videographer

March 31, 2022
Will Schultz Will Schultz