Back to Learning Center
Subscribe
Join 40,000+ sales and marketing pros who receive our weekly insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer

What is <span>They Ask, You Answer</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
Free Courses & Certifications

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
Navigation_8_2021_flywheel

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Optimization

Website Design & Optimization
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close

Customer Testimonials, Filming at Events, & Producer Problems [Film School For Marketers Podcast, Ep. 20]

Customer Testimonials, Filming at Events, & Producer Problems [Film School For Marketers Podcast, Ep. 20] Blog Feature

August 20th, 2019 min read

This past week was one for the books to say the least.

Zach and I were in Connecticut with the entire team for our major digital sales and marketing event, IMPACT Live 2019 (which becomes Digital Sales & Marketing World next year), where I had the chance to be heavily involved in the video production side of things for the first time.

On this episode, I share my experience and what I learned (the good and bad.)

We also chat about working with an outsourced video crew, what it was like getting client testimonials at a live event, and overall what it’s like being a producer for the first time.

Listen to the full episode here (or scroll down to watch the video):

 

Client testimonials 

While at IMPACT Live, we planned on shooting client testimonials.

Pre-event, I spent time planning out who was going to be interviewed, the ultimate goal of how these videos would be used for future marketing initiatives, and what questions I would be asking.

I also setup Acuity which allowed our team to get sign-ups for certain time slots, and also made it easy at the event to schedule additional testimonials.

You can check out the Acuity scheduling tool here

One of the things I didn’t do too well while running the testimonial shoot was keeping track of all the people I interviewed.

There were people who were scheduled with me, but there were also some that were brought over to me.

I relied on the fact that people verbally said their name and company on video but learned that I should have been writing it down to make sure spelling and information was correct so our video editing team could use it. 

I also learned the importance of being flexible and how to best be effective with time when trying to fit in interviews with overall video footage of the event.

Working with an outsourced camera crew

We had a fantastic outsourced crew help us at the event.

I can’t thank them enough for getting such great shots and running around with me nonstop — but they also opened my eyes to areas I could have improved upon when it came to giving direction.

Zach and I also discuss the importance of checking in on tasks throughout the day. For instance, it doesn't hurt to double check and look at shots and make sure you’re happy.

In fact, your outsourced team will probably be happy about it.

It's also important to not be afraid to speak up because you can't go back and time and fix not getting certain shots, or things how you want them.

Producing for the first time 

During the week, we also planned to film service videos with our team.

I talk about all the things I planned out prior to the shoot to ensure the day went as smoothly as possible. For example, working with product owners to put together scripts, working with leadership to get approval on everything, and making sure everyone was comfortable with the scripts and didn’t memorize them. 

Zach and I talk about the experience of helping people feel comfortable on camera, what it was like dealing with that for the first time, and ways that we and our clients differ in how we address it. 

Another thing I learned is that if the person doing the video doesn’t write the script, they aren’t going to feel as comfortable with it.

The people doing the videos should be the subject matter experts and we should give them power and trust to own their scripts.

To bring it all home, I hope you enjoyed hearing about my experience of learning how to lead production as a newbie. If you’re about to have an event or big shoot at your office and have questions - feel free to watch out! 

We mentioned it first thing in this episode, but if you're curious what Digital Sales and Marketing World is all about, you can learn more about it here.

We’d Love To Hear From You!

First, subscribe to our Film School For Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

 

MarketHer iTunes Subscribe New call-to-action Listen on Google Play Music 
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out