Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: How to Hire a Content Manager

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Content Marketing
Close
How-to-Hire-a-Content-Manager

Free Course:

How to Hire a Content Manager
Start the Course
How to Hire a Content Manager
Free Content Manager Hiring Course
View How to Hire a Content Manager
How-to-Hire-a-Content-Manager

Free Course:

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

  • What should be in your content manager job description
  • The questions you should ask in an interview and how to run a situational activity
  • How to set your new content manager up for success

Free course: How to create a content strategy for your digital marketing (+video)

By Liz Moorehead

Liz Moorehead also recommends this free course, How to Hire Content Manager.

Free course: How to create a content strategy for your digital marketing (+video) Blog Feature

What's the No. 1 core responsibility of content managers? (Or the digital marketing managers tasked with owning the content marketing for a company?) Well, if you remember last week's episode of Liz's One-Woman Content Manager Resources Party, the answer is simple:

Free Course: How to Hire a Content Manager

Developing and executing a revenue-generating content strategy.

There are a lot of other related tasks and soft skills content managers and strategists need to master in order to be effective — for instance, being a fantastic interviewer of subject matter experts — but if you can't do that one thing, nothing else matters. 

Creating a content strategy is complicated

As I shared a few weeks ago, creating a content strategy was one of my biggest pain points when I first started out as a content manager, as I struggled to:

  • Understand which broad content topic areas we should be covering, as a means to drive revenue. 
  • Balance competing priorities from different organizational leaders, each of whom believed their priorities were the most important. 
  • Guaranteeing our content strategy was optimized around the right keyword opportunities.
  • And, wait, how the heck is pillar content supposed to figure into my content strategy again?

Here's the thing, though. After spending years combing the internet for some sort of scalable, repeatable playbook for creating a content strategy, I couldn't find one that really fit the bill. 

So, I decided to create my own online course that will teach you how to do create a content strategy in the digital age, taking into account the massive changes in search, buying behavior, and so on. 

This course is now available 100% for FREE in IMPACT+, but I wanted to give you a little taste of what you'll find in the course...

What does my content strategy course cover?

Here is the introduction video to the course, to get you started:

Looks amazing, right? Well, if you want to gain access to the rest of the sessions, create a free IMPACT+ account.

What other lessons are included in this course?

  • What are topic clusters and content pillars?
  • How to build a topic cluster
  • How to build a content pillar
  • How to create the perfect content calendar

By the end of this course, you will... 

  • Understand why the old way of building a content strategy with scattershot keyword research and endless spreadsheets no longer works.
  • Why you need to embrace the topic cluster and content pillar organizational architecture model for your strategy, as a means to boost your search rankings, improve your site organization, and increase search engine visibility.
  • How to build topic clusters and content pillars that are directly tied to your business goals and your revenue targets.
  • How to seamlessly integrate individual and seemingly competing priorities into your content strategy. 
  • How to create an editorial content calendar (template included) that will empower you to document, execute, and track the progress of your content strategy.
  • Know how and when you should include your leadership team in your content strategy conversations.

I would highly recommend you take Marcus Sheridan's course on the fundamentals of They Ask, You Answer prior to taking this course, but it is not required.

If you do not take this course in advance, read these two articles:

Now, go forth, create your free IMPACT+ account, and go build the content strategy of your dreams! 

How-to-Hire-a-Content-Manager
How-to-Hire-a-Content-Manager

Free Course:

How to Hire a Content Manager

Find the powerhouse content manager who will truly own your strategy, tell your story, and drive the traffic, leads, and sales you need

In this free course, you’ll learn:

  • What should be in your content manager job description
  • The questions you should ask in an interview and how to run a situational activity
  • How to set your new content manager up for success

Recent Articles

Long Form vs. Short Form Content: Which Is Better For Your Business?
January 3, 2022 • 9 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
How To Write About Your Competitors on Your Business Blog or Website
December 27, 2021 • 12 min read
17 Business Blog Topics Your Audience Wants You To Write
December 24, 2021 • 11 min read
Outsourcing Is Broken: Why We Need To Rethink the Relationship Between Client and Agency
December 10, 2021 • 6 min read
22 Best Content Marketing Tools and Apps for 2022
December 4, 2021 • 14 min read
‘The Big 5’ Best Business Blog Topics That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Who Should Be On Your Content Marketing Team? 5 Critical Positions
November 23, 2021 • 9 min read
What Is a Learning Center and Why Does My Website Need One?
November 22, 2021 • 6 min read
Content Managers: Use This Step-by-Step Guide to Create the Content Your Team Needs
October 15, 2021 • 10 min read
How to Organize Content on Your Website
October 5, 2021 • 6 min read
Inbound marketing success: Building a healthy content pipeline
September 10, 2021 • 7 min read
How to Write a Pillar Page (With Examples)
August 30, 2021 • 13 min read
The Best Sales Enablement Tools for Your Team in 2021
August 30, 2021 • 11 min read
Content Manager Job Description for Marketing Teams (All Industries)
August 24, 2021 • 9 min read
7 Content Marketing Mistakes You’re Probably Making [+Fixes]
August 20, 2021 • 9 min read
7 Content Marketing KPIs You Must Be Tracking In Your Strategy
August 18, 2021 • 12 min read
How much does marketing news really matter? (Content Lab, Ep. 56)
August 13, 2021 • 1 min read
How Inclusivity Can Supercharge Your They Ask, You Answer Content (Content Lab, Ep. 55 ft. Ramona Sukhraj)
July 29, 2021 • 1 min read
What It Takes to Dominate Organic Search, ft. Jeff Coyle of MarketMuse (Inbound Success, Ep. 205)
July 26, 2021 • 34 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
How Can the StoryBrand Framework Be Used for Inbound Marketing?
July 21, 2021 • 6 min read
17 Best Content Marketing Platforms for 2021
July 19, 2021 • 9 min read
How to Create a YouTube Channel for Business (+ Examples)
July 16, 2021 • 7 min read
What the Heck is Going on With All the Google Updates? (Content Lab, Ep. 54)
July 15, 2021 • 1 min read