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Learn How to Grow Your Business Online

What Is Content Marketing?

The Ultimate Guide for Marketers & Leaders

Welcome to your content marketing crash course!

Content marketing is a digital marketing strategy in which companies create honest, transparent, and educational content on a consistent basis for an ideal buyer profile. Typically, the goal is to use the publication and promotion of content to drive organic website traffic, increase qualified lead generation, and (ultimately) empower the sales team to close more deals faster.

So, what does that mean for you? Is content marketing the right move for your company?

This is your ultimate guide to gaining a clear and comprehensive understanding of what content marketing is and how you can use it to better communicate with your customers to grow your business.

This guide will cover topics such as what content marketing is, what it’s not, the many faces of content marketing, how to get started with content marketing today, and how it differs from other forms of marketing.

Are you ready to learn more about content marketing and disrupt the way you’re currently doing business? 

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Table of Contents

Click on any chapter to jump directly to it.
Chapter 1 First, Why Content Marketing?
Chapter 2 What Is Content Marketing? (And What It Isn't!)
Chapter 3 What's In Your Content Marketing Toolbox?
Chapter 4 How to Get Started with Content Marketing
Chapter 5 How to Measure the Success of Content Marketing
Chapter 6 Content Marketing vs. PPC (Pay-Per-Click)
Chapter 7 If You Need Help with Content Marketing

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Table of Contents
Chapter 1 First, Why Content Marketing?
Chapter 2 What Is Content Marketing? (And What It Isn't!)
Chapter 3 What's In Your Content Marketing Toolbox?
Chapter 4 How to Get Started with Content Marketing
Chapter 5 How to Measure the Success of Content Marketing
Chapter 6 Content Marketing vs. PPC (Pay-Per-Click)
Chapter 7 If You Need Help with Content Marketing