Inbound Marketing Case Studies

IMPACT and They Ask, You Answer
Real World Results
We've helped hundreds of companies around the world achieve remarkable digital sales and marketing results. Below, we invite you to learn about their stories of incredible business growth and success, in their words.
Inbound Marketing Video Success Studies

Dalinghaus

Foundation Repair Business Grows Sales by 40% in One Year With They Ask, You Answer

The Dalinghaus team was spending heavily on paid search ads. Brad Dalinghaus had heard it all before. His team had worked with several agencies over the years, and every single one had prescribed the same solution: You need a new website. But several expensive website redesigns failed to deliver results — as did the mediocre blog articles the agencies would write. On top of that, the Dalinghaus team was spending heavily on paid search ads. It was clear that something had to change.

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The Dalinghaus team was spending heavily on paid search ads. Brad Dalinghaus had heard it a... Read More

"If another business owner asked me I would definitely recommend [They Ask, You Answer] and give high praise for it. Our success is in our own hands now. It’s a wonderful feeling."

Brad Dalinghaus

Co-Founder, Dalinghaus

Inbound Marketing Video Success Studies

Bill Ragan Roofing

Local Roofer Masters They Ask, You Answer and Dominates Service Area

Bill and Taffy happened upon Marcus’s book, and the message resonated with them. It made so much sense: With the right content, they could attract would-be buyers to their website. Rather than blasting out mailers and radio ads, they could have potential customers come to them.

“I started reading the book,” recalls Bill. “I thought, ‘this is fantastic, we can do this.’ ”

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Bill and Taffy happened upon Marcus’s book, and the message resonated with them. It made so much ... Read More

IMPACT has completely changed our company. We would not be here without me picking up that book, They Ask, You Answer.

Taffy Ragan

Co-Owner, Bill Ragan Roofing

Inbound Marketing Video Success Studies

Dental ClaimSupport

Dental Billing Company Pulls The Plug On Bad Marketing

Ryan DeLettre, Davy Clay, and Josh Smith founded Dental ClaimSupport to solve an all too common problem: Dental offices spend too much time on insurance and paperwork, pulling resources away from patient care. 

They knew they had a great product and a winning business plan. They just needed to figure out how they could scale.

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Ryan DeLettre, Davy Clay, and Josh Smith founded Dental ClaimSupport to solve an all too common p... Read More

The biggest takeaway is that any business can use it. Any business can flourish by adopting They Ask, You Answer.

Josh Smith

Co-Owner, COO, Dental ClaimSupport

Inbound Marketing Video Success Studies

Applied Educational Systems

Digital Curriculum Business Generates 30,000 Organic Leads Per Year

For more than 30 years, Pennsylvania-based Applied Education Systems (AES) has been empowering teachers for those critical moments, providing lesson plans and other materials to improve the classroom experience for teachers and students alike.

President and founder Jim Schulz does not take this responsibility lightly. “Everything we do at AES,” he says, “is about believing in lifelong learners.”

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For more than 30 years, Pennsylvania-based Applied Education Systems (AES) has been empower... Read More

"We've had tremendous success, but if I hadn't seen Marcus talk and hadn't committed to [They Ask, You Answer] as a company, we wouldn't be where we are today.

Jim Schultz

Owner, Applied Educational Systems

Inbound Marketing Video Success Studies

Berry Insurance

Family-Owned Insurance Company Triples Revenue From Search

The folks at Berry Insurance faced a challenge. They knew that insurance was something that everyone needed but no one knew much about. Even worse, people associated insurance with the worst moments of life: accidents, injuries, and disasters. Would inbound marketing really work for a small independent insurance company? Would people even want to read about insurance?

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The folks at Berry Insurance faced a challenge. They knew that insurance was something that... Read More

"Implementing They Ask, You Answer with IMPACT’s help has transformed my business.

Kaitlyn Pintarich

Owner, Berry Insurance

Inbound Marketing Video Success Studies

Yale Appliance

Small Retail Appliance Store Dominates Online and Makes Millions

The team at Yale was frustrated. They had invested heavily in inbound marketing and HubSpot but were not seeing the growth they expected. After discovering They Ask, You Answer and with training from IMPACT, things quickly took off. Today, inbound marketing with They Ask, You Answer is far and away Yale’s largest and more lucrative channel for sales. Their revenue has tripled, and they’ve expanded from one retail location to three.

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The team at Yale was frustrated. They had invested heavily in  Read More

We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.

Steve Sheinkopf

CEO, Yale Appliance

Inbound Marketing Video Success Studies

Aquila

Local Real Estate Business Skyrockets Website Traffic and Captures More Qualified Leads

Austin, Texas is one of the hottest real estate markets in the country. With so much competition, how can a determined young start-up compete? By using content to build trust and connect with buyers. Aquila Commercial bought in to They Ask, You Answer and never looked back. Today, their internal marketing team produces content that buyers crave and their sales team loves — and they’re bringing in qualified leads like never before.

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Austin, Texas is one of the hottest real estate markets in the country. With so much compet... Read More

"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000, a 1,050% increase."

Kendall Guinn

CMO, Aquila

Inbound Marketing Video Success Studies

AIS

Regional Managed Services Provider Outranks the Big Boys and Generates Big Revenue

Las Vegas-based AIS offers end-to-end solutions for local businesses, ranging from IT and leasing to copier and printer sales. They’d tried inbound marketing in the past, working with a respected agency, but results were underwhelming. But once IMPACT guided them through They Ask, You Answer, AIS started seeing results they couldn’t believe. In just 18 months, AIS’s organic website traffic grew 11X and new leads increased by 350%. That’s translated to huge gains in revenue, too.

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Las Vegas-based AIS offers end-to-end solutions for local businesses, ranging from IT and l... Read More

"We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."

Keven Ellison

VP of Marketing, AIS

Inbound Marketing Video Success Studies

Mazzella

How a Lifting & Rigging Company Became the Ultimate Example of Inbound Success & Culture

Mazzella Companies is one of the largest independently-owned companies in the overhead lifting and rigging space. With the guidance of IMPACT’s consultants, Mazzella set out to create and leverage content in their digital sales and marketing processes. They saw the value in They Ask, You Answer early on when their content began appearing on the first page of search results for some of their industry’s most coveted keywords.

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Mazzella Companies is one of the largest independently-owned companies in the overhead lift... Read More

In the 18 months since starting, our sales revenues are up almost $20 million. In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.

Adam Mazzella

VP of Sales, Mazzella

Inbound Marketing Video Success Studies

West Roofing

How a Commercial Roofing Company Went from Online Obscurity to Owning an Industry

West Roofing Systems team decided they wanted to set themselves apart from the rest of their competitors by revamping their website so it was dedicated to educating clients on all things commercial roofing. In the two short years since West Roofing Systems has been working with IMPACT and implementing They Ask, You Answer as their core inbound marketing philosophy, the West Roofing Systems team has already closed 14 commercial roofing deals they can tie directly to their marketing efforts.

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West Roofing Systems team decided they wanted to set themselves apart from the rest of thei... Read More

In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."

Jack Moore

CEO, West Roofing

Inbound Marketing Video Success Studies

Retrofoam

Home Insulation Company Increased Leads by 2,942% & Doubled Business with New Approach

Retrofoam homeowners achieve comfort and energy efficiency in their homes with environmentally-friendly foam insulation. In just three years, by working with IMPACT and adhering following the principles of They Ask, You Answer to the letter, Retrofoam went from stagnant business growth to a heart–and home–warming content marketing case study. They have more than doubled their business since they started working with IMPACT, and they can attribute it all to content marketing, assignment selling, and digital marketing.

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Retrofoam homeowners achieve comfort and energy efficiency in their homes with environmenta... Read More

"Our organic site traffic used to be around 7,000 sessions/year. After working with IMPACT, it jumped to over 50,000 in the first year and over 300,000 in the second year."

Ryan Litwiller

Marketing Director, Retrofoam

Inbound Marketing Video Success Studies

La-Z-Boy Southeast

Regional Furniture Chain Attributes $3 Million in Revenue in a Single Quarter to Content Marketing

La-Z-Boy Southeast came to us after they heard IMPACT partner Marcus Sheridan speak at an event for like-minded business leaders about They Ask, You Answer. Within just a few months of writing articles and producing videos addressing the most common questions their buyers were asking, the results started to speak for themselves. Their website traffic increased by 500% due to their content marketing efforts — and today, their organic traffic is 2,751% higher than it was before they started with their new strategy.

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La-Z-Boy Southeast came to us after they heard IMPACT partner Marcus Sheridan speak at an e... Read More

"We can attribute $3 million in revenue in a single quarter to thanks to our content marketing strategy and execution."

Martha Brown

CEO, La-Z-Boy Southeast

Inbound Marketing Video Success Studies

Office Interiors

Office Solutions Firm Explodes Website Traffic and Captures Better Leads Than Ever

Office Interiors is an office furniture and technology company spread throughout three eastern provinces in Canada. When they started to work with IMPACT, they understood the types of blog articles they needed to write from reading They Ask, You Answer, but needed help creating articles optimized for search and reader engagement. After working with IMPACT for two years, 54% of all page views are views of the blog. And not only did we grow our website traffic and leads, but our qualified leads are now even more qualified.

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Office Interiors is an office furniture and technology company spread throughout three east... Read More

Since starting with IMPACT, we’re up to 14,000 visitors and 150 marketing qualified leads annually, and we generated over $1 million in revenue in 2019.

Cody Turner

Digital Content Specialist, Office Interiors

Inbound Marketing Video Success Studies

Intek

How a CEO Prioritized Content Marketing, Became the Voice of an Industry, & Increased Leads by 1,300%

Intek had gone five years without so much as a noticeable uptick in monthly traffic. From writing content addressing "The Big 5" blog topics guaranteed to drive traffic, leads, and sales, to putting out weekly updates on what was happening in the world of freight and logistics, it didn’t take long for Intek’s name to start outranking their competitors. 

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Intek had gone five years without so much as a noticeable uptick in monthly traffic. From w... Read More

"We have about 3500 contacts that are actively engaged with us on a monthly basis. We went from an unidentified sales pipeline to $5,000,000 at this point.

Rick LaGore

CEO, Intek

Inbound Marketing Video Success Studies

FBi Buildings

How a Construction Company Built a Digital Marketing Strategy That Generated $5 Million in Revenue

FBi Buildings is a local, family-owned business in Remington, Indiana, that has been at the forefront of midwest pole barn construction. Their marketing team started consulting services with IMPACT: content consulting, HubSpot consulting, and video marketing consulting. With a healthy blog, helpful videos, and an optimized website generating tons of monthly traffic (over 50,000 per month), the FBi Buildings team is ecstatic over the number of leads and deals they are generating from their inbound marketing strategies.

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FBi Buildings is a local, family-owned business in Remington, Indiana, that has been at the... Read More

In the past 2 years, we’ve had 145% increase in traffic. We used to get about 180 leads per week. Now we’re up to 350. From a revenue standpoint, we’ve seen a $5 million turn around in profit.

Kurt Bahler

CEO, FBi Buildings