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Dave and his team knew that modern buyers needed to see a robust digital presence to really trust a business. But RoofCrafter’s website wasn’t cutting it. It was filled with fluffy content written by various freelancers — and it didn’t solve his buyer’s needs.Read More
Dave and his team knew that modern buyers needed to see a robust digital presence to really... Read More
For years IMPACK grew without any real marketing. Everything was referrals, tradeshow inquiries, and partnerships. But in 2019 the business dissolved its partnership with a major player in an adjacent industry. It was ready to grow on its own.Read More
For years IMPACK grew without any real marketing. Everything was referrals, tradeshow inqui... Read More
Deputy General Manager, IMPACK
Dan Godla knew he was onto something. As a veteran of the healthcare industry, he had grown frustrated by unintuitive, unreliable platforms that were holding back caregivers. “As a growing startup, we could move pretty fast,” says Dan. “Our core product did a lot of what these new programs were asking to do, and we added the missing features until we had the solution doctors needed.” Even with a good product, growth was slow in such a crowded industry. Dan and his team needed to do something to break through.Read More
Dan Godla knew he was onto something. As a veteran of the healthcare industry, he had grown... Read More
"Since 2019 we’ve grown at a rate of approximately 100% year over year."
Fire & Ice
How do you stand out in an industry jam-packed with competition? For years, Fire & Ice Heating and Air Conditioning faced this challenge, and for years, they chose the same path: We can do it cheaper than the next guy. To survive, they needed to get some distance from the competition. They knew there must be a way. When they happened upon Marcus Sheridan’s book They Ask, You Answer, they knew they'd found it.Read More
How do you stand out in an industry jam-packed with competition? For years, Fire & Ice Heatin... Read More
"In 2021, we’ve gotten $475k in revenue from They Ask, You Answer content alone, and we’re on pace for 600k in 2022."
Owner, Fire & Ice
The Dalinghaus team was spending heavily on paid search ads. Brad Dalinghaus had heard it all before. His team had worked with several agencies over the years, and every single one had prescribed the same solution: You need a new website. But several expensive website redesigns failed to deliver results — as did the mediocre blog articles the agencies would write. On top of that, the Dalinghaus team was spending heavily on paid search ads. It was clear that something had to change.Read More
The Dalinghaus team was spending heavily on paid search ads. Brad Dalinghaus had heard it a... Read More
"If another business owner asked me, I would definitely recommend [They Ask, You Answer] and give high praise for it. Our success is in our own hands now. It’s a wonderful feeling."
Bill Ragan Roofing
Bill and Taffy happened upon Marcus’s book, and the message resonated with them. It made so much sense: With the right content, they could attract would-be buyers to their website. Rather than blasting out mailers and radio ads, they could have potential customers come to them.
“I started reading the book,” recalls Bill. “I thought, ‘this is fantastic, we can do this.’ ”Read More
Bill and Taffy happened upon Marcus’s book, and the message resonated with them. It made so much ... Read More
IMPACT has completely changed our company. We would not be here without me picking up that book, They Ask, You Answer.
Co-Owner, Bill Ragan Roofing
Ryan DeLettre, Davy Clay, and Josh Smith founded Dental ClaimSupport to solve an all too common problem: Dental offices spend too much time on insurance and paperwork, pulling resources away from patient care.
They knew they had a great product and a winning business plan. They just needed to figure out how they could scale.Read More
Ryan DeLettre, Davy Clay, and Josh Smith founded Dental ClaimSupport to solve an all too common p... Read More
The biggest takeaway is that any business can use it. Any business can flourish by adopting They Ask, You Answer.
Co-Owner, COO, Dental ClaimSupport
Applied Educational Systems
For more than 30 years, Pennsylvania-based Applied Education Systems (AES) has been empowering teachers for those critical moments, providing lesson plans and other materials to improve the classroom experience for teachers and students alike.
President and founder Jim Schulz does not take this responsibility lightly. “Everything we do at AES,” he says, “is about believing in lifelong learners.”Read More
For more than 30 years, Pennsylvania-based Applied Education Systems (AES) has been empower... Read More
"We've had tremendous success, but if I hadn't seen Marcus talk and hadn't committed to [They Ask, You Answer] as a company, we wouldn't be where we are today.
Owner, Applied Educational Systems
The folks at Berry Insurance faced a challenge. They knew that insurance was something that everyone needed but no one knew much about. Even worse, people associated insurance with the worst moments of life: accidents, injuries, and disasters. Would inbound marketing really work for a small independent insurance company? Would people even want to read about insurance?Read More
The folks at Berry Insurance faced a challenge. They knew that insurance was something that... Read More
"Implementing They Ask, You Answer with IMPACT’s help has transformed my business.
Owner, Berry Insurance
The team at Yale was frustrated. They had invested heavily in inbound marketing and HubSpot but were not seeing the growth they expected. After discovering They Ask, You Answer and with training from IMPACT, things quickly took off. Today, inbound marketing with They Ask, You Answer is far and away Yale’s largest and more lucrative channel for sales. Their revenue has tripled, and they’ve expanded from one retail location to three.Read More
The team at Yale was frustrated. They had invested heavily in Read More
We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins, too.
CEO, Yale Appliance
Austin, Texas is one of the hottest real estate markets in the country. With so much competition, how can a determined young start-up compete? By using content to build trust and connect with buyers. Aquila Commercial bought in to They Ask, You Answer and never looked back. Today, their internal marketing team produces content that buyers crave and their sales team loves — and they’re bringing in qualified leads like never before.Read More
Austin, Texas is one of the hottest real estate markets in the country. With so much compet... Read More
"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000 — a 1,050% increase."
Las Vegas-based AIS offers end-to-end solutions for local businesses, ranging from IT and leasing to copier and printer sales. They’d tried inbound marketing in the past, working with a respected agency, but results were underwhelming. But once IMPACT guided them through They Ask, You Answer, AIS started seeing results they couldn’t believe. In just 18 months, AIS’s organic website traffic grew 11X and new leads increased by 350%. That’s translated to huge gains in revenue, too.Read More
Las Vegas-based AIS offers end-to-end solutions for local businesses, ranging from IT and l... Read More
"We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."
VP of Marketing, AIS
Mazzella Companies is one of the largest independently-owned companies in the overhead lifting and rigging space. With the guidance of IMPACT’s consultants, Mazzella set out to create and leverage content in their digital sales and marketing processes. They saw the value in They Ask, You Answer early on when their content began appearing on the first page of search results for some of their industry’s most coveted keywords.Read More
Mazzella Companies is one of the largest independently-owned companies in the overhead lift... Read More
In the 18 months since starting, our sales revenues are up almost $20 million. In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.
VP of Sales, Mazzella
West Roofing Systems team decided they wanted to set themselves apart from the rest of their competitors by revamping their website so it was dedicated to educating clients on all things commercial roofing. In the two short years since West Roofing Systems has been working with IMPACT and implementing They Ask, You Answer as their core inbound marketing philosophy, the West Roofing Systems team has already closed 14 commercial roofing deals they can tie directly to their marketing efforts.Read More
West Roofing Systems team decided they wanted to set themselves apart from the rest of thei... Read More
In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."
CEO, West Roofing
Retrofoam homeowners achieve comfort and energy efficiency in their homes with environmentally-friendly foam insulation. In just three years, by working with IMPACT and adhering following the principles of They Ask, You Answer to the letter, Retrofoam went from stagnant business growth to a heart–and home–warming content marketing case study. They have more than doubled their business since they started working with IMPACT, and they can attribute it all to content marketing, assignment selling, and digital marketing.Read More
Retrofoam homeowners achieve comfort and energy efficiency in their homes with environmenta... Read More
"Our organic site traffic used to be around 7,000 sessions per year. After working with IMPACT, it jumped to over 50,000 in the first year and over 300,000 in the second year."
Marketing Director, Retrofoam
La-Z-Boy Southeast came to us after they heard IMPACT partner Marcus Sheridan speak at an event for like-minded business leaders about They Ask, You Answer. Within just a few months of writing articles and producing videos addressing the most common questions their buyers were asking, the results started to speak for themselves. Their website traffic increased by 500% due to their content marketing efforts — and today, their organic traffic is 2,751% higher than it was before they started with their new strategy.Read More
La-Z-Boy Southeast came to us after they heard IMPACT partner Marcus Sheridan speak at an e... Read More
"We can attribute $3 million in revenue in a single quarter to our content marketing strategy and execution."
CEO, La-Z-Boy Southeast
Office Interiors is an office furniture and technology company spread throughout three eastern provinces in Canada. When they started to work with IMPACT, they understood the types of blog articles they needed to write from reading They Ask, You Answer, but needed help creating articles optimized for search and reader engagement. After working with IMPACT for two years, 54% of all page views are views of the blog. And not only did we grow our website traffic and leads, but our qualified leads are now even more qualified.Read More
Office Interiors is an office furniture and technology company spread throughout three east... Read More
Since starting with IMPACT, we’re up to 14,000 visitors and 150 marketing qualified leads annually, and we generated over $1 million in revenue in 2019.
Digital Content Specialist, Office Interiors
Intek had gone five years without so much as a noticeable uptick in monthly traffic. From writing content addressing "The Big 5" blog topics guaranteed to drive traffic, leads, and sales, to putting out weekly updates on what was happening in the world of freight and logistics, it didn’t take long for Intek’s name to start outranking their competitors.Read More
Intek had gone five years without so much as a noticeable uptick in monthly traffic. From w... Read More
"We have about 3,500 contacts that are actively engaged with us on a monthly basis. We went from an unidentified sales pipeline to $5 million at this point.
FBi Buildings is a local, family-owned business in Remington, Indiana, that has been at the forefront of midwest pole barn construction. Their marketing team started consulting services with IMPACT: content consulting, HubSpot consulting, and video marketing consulting. With a healthy blog, helpful videos, and an optimized website generating tons of monthly traffic (over 50,000 per month), the FBi Buildings team is ecstatic over the number of leads and deals they are generating from their inbound marketing strategies.Read More
FBi Buildings is a local, family-owned business in Remington, Indiana, that has been at the... Read More
In the past 2 years, we’ve had a 145% increase in traffic. We used to get about 180 leads per week. Now we’re up to 350. From a revenue standpoint, we’ve seen a $5 million turnaround in profit.
CEO, FBi Buildings
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