Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Course: Fundamentals of Social Media Marketing

Start the Course Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close
The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Access the Learning Center

Access the Learning Center
learning_center_grey__What is They Ask, You Answer-v2-black

What is They Ask, You Answer?

What is <span>They Ask, You Answer?</span>
Articles, Podcasts, & Updates

Articles, Podcasts, & Updates

Articles, Podcasts, <span>& Updates</span>
learning_center_grey__Free Courses and Certifications.svg

Free Courses & Certifications

Free Courses & <span>Certifications</span>
On-Demand Keynotes & Sessions

On-Demand Keynotes & Sessions

On-Demand <span>Keynotes & Sessions</span>
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
Close
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing
Start the Course
Fundamentals of Social Media Marketing
Free Social Media Course
View Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Instagram Influencers Worried About Possible Removal of “Likes”

By Kaitlyn Petro

Kaitlyn Petro also recommends this free course, Fundamentals of Social Media Marketing.

Instagram Influencers Worried About Possible Removal of “Likes” Blog Feature

Back in April, Instagram rolled out a small experiment in Canada in which it removed the public “Like” count from user feeds.

To clarify, the removal of the “Like” count only hid the number from users who see the shared content in their feed; the company or person who posts the image or video still had full access into the engagement metrics from their own account.

Free Course: Fundamentals of Social Media Marketing

Instagram-Likes
[Source: Buzzfeed]

As most of us know, the social media platform uses engagement and “Likes” as part of its algorithm to display certain posts in people’s feeds based on popularity.

So, what were they trying to accomplish?

Well, according to a recent survey, Instagram ranks lowest among social media networks for mental health and wellbeing. The survey concluded that, “while the photo-based platform got points for self-expression and self-identity, it was also associated with high levels of anxiety, depression, bullying, and FOMO, or the 'fear of missing out.’” Now, the platform is attempting to take attention away from posting images that portray “perfection” or “beauty.” For many Instagram users, seeing a considerable number of “Likes” on an image that depicts an unrealistic body image or a lavish lifestyle can lead to many potential issues and concerns.

Removing the “Like” count has now been rolled out in Ireland, Italy, Japan, Brazil, Australia, and New Zealand, but there has been no talk yet about this change coming to the United States.

According to an article by Vox, “the test was announced at Facebook’s annual developer conference as a way to ‘reduce pressure’ and help users ‘focus on the photos and videos [they] share, not how many likes they get.’”

Users in these countries can opt out of the test, but it’s been turned on by default.

With the modification being added to new locations, some are wondering how this change will affect influencers. It’s still too early to tell if this test will catch on and spread, but as of right now, it’s garnering more positive reactions than negative.

Will Instagram influencers really suffer?

However, influencers fear this will affect their success on the platform, as the number of “Likes” visible to other users is closely aligned with their popularity — that is, their influence. For many, such engagement metrics are more important than number of followers.

Marketing experts and other Instagram-savvy users argue that influencers will be just fine, and they’ll actually be able to rely more on Instagram Stories, where they can use the swipe-up feature to link directly to purchasing pages.

In addition, Instagram has recently put forth significant effort to make being an influencer more official by providing established rules and privileges. In December, the platform introduced Creator Accounts, and, in May, these accounts became shoppable, allowing influencers to put product tags on their posts. In turn, followers could easily buy items without leaving the platform.

Combine that with the recent emergence of hundreds of “how-to” guides, and becoming an influencer seems easier than ever.

Should marketers be concerned?

Because this new feature has only been rolled out in some areas and is not mandatory, it shouldn’t affect brands who are selling or marketing themselves on Instagram.

However, in preparation for the chance that it does affect all accounts in the near future, you’ll want to make sure you become familiar with all Instagram has to offer a business profile.

For example, instead of relying on how much engagement each post gets, start focusing more on how your brand can utilize Instagram Stories or Instagram Advertising to stay ahead of the curve.

In addition, when it comes to influencer marketing, you’re going to want to be able to work with influencers in a way that is beneficial for both parties, utilizing the right tools and campaigns to achieve your goal. Work on earning the user’s awareness and trust, which, in turn, should convert into sales, regardless of the number of likes.

It’s not apparent if this update is something Instagram is just testing or is planning to roll out permanently, as the platform has not made a formal announcement. It’s assumed that users will provide feedback of all kinds, driving the platform to make its next move.

Although this is a seemingly big change in the social media world, as marketers we know to take the evolution of the industry with stride; this is just another opportunity we can learn from and capitalize on.

Fundamentals of Social Media Marketing
Fundamentals of Social Media Marketing

Free Course:

Fundamentals of Social Media Marketing

Learn how to use social media to successfully drive awareness and engagement for your business

In this free course, you’ll learn:

  • How to choose the right social platforms for your business
  • Basic best practices for different social media channels
  • B2B vs. B2C practices on social media

Topics:

News
Instagram Marketing
Published on July 29, 2019

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Drift report on pandemic fallout reveals seismic shift in marketing strategy
September 9, 2021 • 2 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Why most marketing 'news' doesn't matter to inbound marketers
August 3, 2021 • 4 min read
Gartner: Slashed 2021 marketing budgets increases in-house ownership
July 30, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read