Rachel Palmateer

About Rachel

Rachel Palmateer is VP of Agency Services at IMPACT, where she leads the paid media, web and martech, and HubSpot services teams and oversees every client engagement across them.

Rachel has more than 13 years of experience in marketing and agency operations, eight of them at IMPACT. She started in project and account management, moved into client strategy, and then built Swell, IMPACT's paid media division, from the ground up. She also founded IMPACT's AI Lab, which drives AI adoption across the company and tests how AI can make the team's work better.

Her teams work with B2B and B2C companies running the Endless Customers System, along with mid-sized businesses in industries ranging from edtech to yacht sales to concierge medicine. Rachel especially loves working with purpose-driven brands.

She has earned multiple HubSpot Academy certifications. Rachel is based in Paducah, Kentucky, where she can usually be found laughing at her dogs or hiking in the woods.

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