Rachel Palmateer

Rachel Palmateer

VP of Agency Services
I love growing great teams and obsessing over how AI makes that easier.
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About Rachel

Rachel Palmateer is VP of Agency Services at IMPACT, where she leads the paid media, web and martech, and HubSpot services teams and oversees every client engagement across them.

Rachel has more than 13 years of experience in marketing and agency operations, eight of them at IMPACT. She started in project and account management, moved into client strategy, and then built Swell, IMPACT's paid media division, from the ground up. She also founded IMPACT's AI Lab, which drives AI adoption across the company and tests how AI can make the team's work better.

Her teams work with B2B and B2C companies running the Endless Customers System, along with mid-sized businesses in industries ranging from edtech to yacht sales to concierge medicine. Rachel especially loves working with purpose-driven brands.

She has earned multiple HubSpot Academy certifications. Rachel is based in Paducah, Kentucky, where she can usually be found laughing at her dogs or hiking in the woods.

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Location

Paducah, KY

Area of Expertise

AI for Sales and Marketing
Paid Media Strategy
HubSpot
Sales & Marketing Strategy

Learn More about the
Endless Customers Program

Take control of your sales and marketing with a proven system based on the national bestselling book Endless Customers. This program gives your team the tools, training, and guidance to build an in-house marketing engine, align leadership, and unify sales and marketing. We're with you every step of the way: helping you create content that builds trust, use tools like HubSpot and AI with confidence, and generate more qualified opportunities, faster.

Become the Most Recommended Company in Your Market

IMPACT helps established businesses earn trust, get recommended by people and AI, and win more customers through sales and marketing coaching, training, and hands-on implementation.

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“We have seen so much growth...

— and not just in revenue — but in the way our team interacts with each other, in how we cross-train, and how we collaborate so much better now.

Kaitlyn Pintarich, Owner Berry Insurance

“We’ve gained deeper insights into our operations...

making us a more intelligent business now than we were before these coaching sessions.

Jessica Turner, Operations Manager Combined

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