Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

Register Here

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.
Register Here
The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

How to Spike Engagement with Instagram's Newest Features [Reposts & More!]

By Kaitlyn Petro

How to Spike Engagement with Instagram's Newest Features [Reposts & More!]

If you’re reading this post, chances are you have an Instagram account.

Considering there are 800 million monthly active users (and 500 million daily active users), I could also assume you’re regularly engaging with posts, uploading your own images, and communicating with other users, right?

Wouldn't it be awesome is consumers did the same with your brand on Instagram?

 Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.

With its aggressive rise in popularity, Instagram is now the second most engaged network, after Facebook.

If you’re already using it to market your brand and better engage with your prospects and customers, then you know just how valuable the platform is to your business.

Not only is it useful for showcasing your culture and possibly even your products, but Instagram is an amazing platform for engaging with your audience.

The new features we talk about below are making it even better for engagement than ever before!

Boosting Brand Engagement on Instagram

Engagement on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter -- so why would you not want to use the platform to reach your consumers?

There are a variety of features on the app to help you do this the right way including:

  • Hashtags: Try using a generic one or creating an exclusive one for your brand. Share them within your posts and/or in your bio and encourage your fans to do the same.
  • Locations: If it makes sense to tag your location, you could increase engagement of people who are nearby or fans of the place you promoted.
  • Tag Users: @mention specific users when it makes sense, both in your posts and in comments where they’re already talking about what you posted.
  • Stories: Originally created to compete with Snapchat's Stories, Instagram Stories are quickly becoming the platform's biggest draw. They allow users to combine photos, videos, boomerangs, and a host of other media to create longer-form visual content. (Learn more about how to make Instagram Stories like a pro here!) You can mention users, tag locations, host polls, add gifs, and in the past month, Instagram has introduced even more exciting features -- Reposting and Emoji Polls!

Reposting to Instagram Stories

Since its inception, Instagram has limited users' ability to repost the photos shared by other users. In other words, the app wouldn't let you "share" like you would on Facebook or "retweet" like you would on Twitter -- but all that's changing!

Formerly only possible through a screenshot or a third-party app like Repost, users will soon be able to take a post from your Instagram feed and embed it directly into one of your stories. 

Even Snapchat Stories don't allow that!

Note: As cool as this is, it isn't without its limitation. If someone's account is private, you will not be able to share their content, and even if their account is public, they still have the option to turn this feature off in their Settings.

Also, unfortunately right now it's only available to Android users, but iOS users, sit tight. It's on its way!

Why Repost to Your Stories?

Now that you can share other posts you find within your feed, you can leverage user-generated content that you may not have otherwise been able to share.

Promoting users who take pictures or videos with your logo, a product of yours, or even an employee of your company has many benefits:

1. Social Proof.

This shows potential customers that other people are engaged with your brand, increasing the chances that they, too, will engage.

2. Customer Delight

People also love getting attention on social media -- if we didn’t, we wouldn’t post pictures and content about our lives for others to see, right?

By reposting content shared by your fanbase, you’re not only increasing your brand’s awareness, but you’re also increasing theirs! You're giving them their 15-minutes of fame, and in a way, gamifying the experience of posting about your brand.

The more prominently you highlight user content, the more likely you'll get users engaging and posting about you, in hope of making the story as well. 

3. Create a Sense of Community

When you repost user content, you not only give them a sense of accomplishment but a sense of belonging. You're thanking them and highlighting them as a stellar member of your community, and that's another huge delight factor! 

With all that said, here’s how it works.

How to Repost to Your Instagram Story

1. Choose the post.

Imagine you’re scrolling through your Instagram feed, and you see a post that you just HAVE to share. Say someone tags you or hashtags your product, brand name, or even event like our Content Marketing Manager, Ramona, did below; this is something you should consider reposting!


2. Tap the paper airplane.

Simply tap the paper airplane button below the post, and click the option “Add Post to Your Story.”


3. Edit and publish!

It should then show up in your Story editor window. Add a hashtag, @mention a user, include some text and make it your own. Then click “Send to >” and it'll show up in your Story.


It’s as simple as that.

Emoji Polls in Stories

Another recent feature Instagram has added to its Stories is Emoji Polls.

Similar to your ability to create option A/option B polls in Instagram, you can now let users rate your post on a sliding scale for a specific emoji.

This scale allows users to ask their followers “how” instead of simply picking between two options.

For example, you could have a slider to ask how much people like a new feature in your software, or how they feel about your new company swag.


To add an emoji slider poll to your Instagram story, follow these steps:

1. After you take a video or photo, hit the sticker button in the upper right-hand corner.


2. Select the animated emoji scale from the sticker tray.


3. Write out your question, choose the emoji you’d like to use, and hit "done."


4. Resize and place the poll wherever you'd like in the frame, then hit "Send to >."


Stay Tuned for More Useful Instagram Features

As social media user expectations continue to change and evolve, it's no surprise that platforms and applications like Instagram have plans to keep up.

Keep an eye out for some more rumored features that Instagram may roll out in the near future:

  • Slow-motion for Stories
    • Allow your followers to view your story from a slower point of view.
  • Stories reactions
    • Similar to Facebook's story reactions, react to someone's Instagram Story with an emoji.
  • Video calling
    • If we can start video chatting on Instagram, do we really need FaceTime, Facebook, Skype, or Snapchat for that?

What's your favorite way to use Instagram to reach your target consumer? Which features do you often find the most useful? Let me know in the comments section below!

Join the IMPACT coaches for a deep dive on a new topic every month in our free virtual event series.


Instagram Marketing
Published on May 25, 2018

Recent Articles

Instagram advertisers can create branded content ads on creators’ accounts
January 6, 2021 • 2 min read
Facebook and Instagram Messenger merge; expands marketing potential
October 5, 2020 • 2 min read
The eye-opening influence of Instagram on buying [Infographic]
September 6, 2020 • 1 min read
Facebook and Instagram will allow users to 'turn off' political ads ahead of 2020 election
June 23, 2020 • 4 min read
How much do Instagram sponsored posts cost?
May 21, 2020 • 5 min read
New report: Best times to post on social media during coronavirus (COVID-19)
May 4, 2020 • 3 min read
Instagram story ads: Why your ads aren’t getting results
April 17, 2020 • 12 min read
Instagram marketing in 2020: The do's and don'ts of posting and driving engagement
February 25, 2020 • 9 min read
The top statistics to guide your 2020 Instagram strategy [Infographic]
January 11, 2020 • 4 min read
New report: Instagram user growth slowed in 2019 — and will keep slowing
January 10, 2020 • 2 min read
Instagram testing new 'following list categories' feature
December 4, 2019 • 2 min read
How to find Instagram influencers in 2020 for your brand
November 24, 2019 • 3 min read
11 must-see Instagram story ads examples for digital marketers
October 28, 2019 • 9 min read
6 Tips for Designing More Captivating Instagram Stories
September 25, 2019 • 3 min read
Instagram Posts Can Now Be Scheduled in Advance Through Facebook
September 20, 2019 • 2 min read
"Avoiding Instagram Influencer Fraud Ft. Oliver Yonchev of Social Chain" (Inbound Success Ep. 108)
September 16, 2019 • 34 min read
The Ultimate Instagram Ad Cheat Sheet for Businesses [Infographic]
September 15, 2019 • 3 min read
Instagram Spotted Testing New Features
August 20, 2019 • 3 min read
Instagram Influencers Worried About Possible Removal of “Likes”
July 29, 2019 • 3 min read
Instagram Adds a "Join Chat" Stories Sticker, Expanding its Community-Focused Features
July 10, 2019 • 4 min read
3 Key Takeaways from HubSpot's 2019 Instagram Engagement Report
July 9, 2019 • 2 min read
Instagram to Launch Ads in the Explore Tab
June 28, 2019 • 2 min read
Instagram Testing Stop-Motion Videos for Stories
June 25, 2019 • 2 min read
How Brands Are Using Instagram Stories and Their Benefits [Infographic]
June 22, 2019 • 3 min read
10 Instagram Statistics You Ought to Know in 2019 [Infographic]
June 9, 2019 • 1 min read