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How to produce more video with less (Film School for Marketers, Ep. 42)

How to produce more video with less (Film School for Marketers, Ep. 42) Blog Feature

Myriah Anderson

IMPACT+ Community Manager, 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

April 21st, 2020 min read

In the current COVID-19 (coronavirus) era we are all faced with having to do more with less, especially when it comes to video.

In this episode Will and I sit down with Cody Turner from IMPACT client Office Interiors.

Cody discusses his journey with video, trials and tribulations he’s faced as a videographer and that the organization has faced, how they are currently creating more videos with less time and resources, and how they are pivoting with COVID-19 and getting clever with old written and video content.

🔎 Related: All of our strategic coronavirus insights and analysis for digital marketers, sales pros, and leaders

Listen to the full episode here (or scroll down to watch the video):


Specifically we’re discussing: 

  • Trials and tribulations of starting as a videographer at a new company 
  • Adapting to the current environment and what impact it has on video strategy
  • How to pivot your video strategy for the COVID-19 pandemic
  • How to virtually produce and get team members to be good on camera
  • How to get others to use and produce content within your team
  • Video metrics they are focusing on for 2020 

Additional things we mention in the episode: 

We’d love to hear from you!

First, subscribe to our Film School for Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

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