Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more
4 Secrets to More Professional Videos Blog Feature

Marcus Sheridan

Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

April 11th, 2017 min read

As many companies begin their transformation into a media company, they often experience the drastic learning curve that comes with creating video content.

Although you may feel like you’re stuck in the middle of this learning curve, these 4 tips for creating more professional video content should save you some strain.

These are techniques that, at The Sales Lion, we work with our clients to develop and they have proven to dramatically improve video quality and confidence quickly.

We’re going to be covering areas of beginner to intermediate skill levels, so anybody could take something away from this.

Tip #1: Avoid Shaky Footage

Have you ever watched a video and the person filming just couldn’t keep the subject in frame?  You probably got so frustrated, you wanted to just give up watching.

This is not the viewer experience you want to give you audience.

Now, shooting handheld footage, in some cases, works really well and can be an effective way to move your audience in an emotional direction.

Unfortunately, when it comes to shooting your business videos, this may not be the best style to take. The fact is, shaky footage looks amateur, and although you may be a beginner, your videos shouldn’t reflect it.

Remember, videos are an important touchpoint with your brand and achieving that clean, professional look in them will build credibility and trust.

No Tripod, No Problem

There are a couple manual techniques you can use to avoid shakiness while shooting your videos:

  1. T-Rex Arms - Take the camera with both hands, and bring your elbows into your body just under your armpits and the camera close to your chest.
  2. Human Tripod - Use your surroundings as a place to rest your elbows. Find the ideal height for your shot and spread your legs about shoulder width apart to form the “Human Tripod.”

Stabilizing Gear

Ok, so you have techniques for when you’re on the go with little equipment, but sometimes, you need gear to give you that extra edge.  What should you get?

  1. Monopod - Ideal for almost every scenario, a monopod allows you to move quickly and set up quickly. A monopod is simply a tripod but with only one leg (hence the name monopod). It’s almost like a selfie stick that stands on its own.
  2. Tripod - This is the most common of all stabilizing gear, and a great tool for all types of situations; Interviews, close-ups, time-lapse just to name a few.
  3. Gimbal - A mechanical device that gives an object, such as a camera, the ability to rotate around a single axis. In simple terms, it's a device that allows you to attach a camera and with the right calibration, that camera will stay centered and fixed on a single plane.

#2 Capture Great Audio

Many can tolerate poor video quality, but poor audio is very distracting.

Investing in some simple audio equipment and using the proper techniques, you’ll avoid irritating (or rather ear-itating) your viewer and make an optimal video experience.

Most smartphones now shoot video at 1080p if not 4k quality, however, they do not always have the best microphones.

Some inexpensive microphone options for your smartphone are:

  1. Miracle Sound Deluxe Lavalier Lapel Clip-on
  2. Ampridge MightyMic S iPhone Shotgun Video Microphone

Alternatively, if are using a Prosumer or DSLR camera, you may want to try some more sophisticated audio equipment, which captures a greater range of sound  and also improves clarity and depth.

Some microphone options for a Prosumer/DSLR camera are:

  1. Zoom H4n Recorder
  2. Sony UWP-D11 Lapel Microphones
  3. Sennheiser ME66/K6 Condenser Shotgun Microphone

Other things to think about when it comes to your audio:

  • Watch out for windy days
  • Turn off any heaters or fans before recording
  • Stay away from roads with high traffic

Even birds in the background can be annoying 2 minutes and 27 seconds into your awesome video.

Make great audio incredible by playing with these settings in post production:

  • Make sure you are filling both audio channels (left and right)
  • Add some bass to the voice
  • Adjust the gain
  • Watch out for peaks and valleys

#3 Get Comfortable on Camera

Unfortunately, most employees you have were probably never trained how to act on camera.

Most don’t understand the importance of a smile, head position, or what to do with your hands, but with a little bit of practice, it’s amazing how anyone can transform into a powerful media voice for your organization.

Use these four techniques to instantly improve your camera presence:

  1. Start every video smiling. It’s impact on your energy, and what the viewer perceives, is critical.
  2. Keep your chin up when you speak. It’s a subtle way of keeping your body open and increasing overall camera presence. It also conveys confidence.
  3. Maintain a very “open” position with your body. Arms out– almost as if you’re saying “Welcome!” to the viewer.
  4. Pace your words when appropriate. Specifically, slow down so as to emphasize your greatest points.

#4 Create Infinite Backgrounds

One small, but effective way to make your video appear more professional is to film on a clean, simple background. This keeps the focus on you and also creates that “studio” appearance.

There are several ways, as well as budget levels, you can use when trying to create these backgrounds.

Background Set Up

The first thing you are going to need is something white (or any solid color) to use for your background. (For instance, this backdrop system called Impact Background System Kit which retails for around $220.)

You could also use photo paper, a bed sheet, or even a plain wall if you know the tricks to use during post production.

A couple pro tips that we figured out with our background system are:

  1. Take the time to iron your backdrop, or use a steamer once it’s set up.
  2. Make sure to have plenty of spring clips to secure the fabric and keep it tight.

Lighting Set Up

Now, lighting. This is one of the most important parts of pulling off this professional video or photo  technique.

  1. You need very bright lights that “blow out” your background, or in other words, create the effect of infinite depth. They need to be bright enough to shine on the entire background system. If not, you may want to add some spill lights into the mix.
  2. Make sure you have good lighting for your specific subject. Remove any harsh shadows from the face or body and ensure that your subject is far enough away from the backdrop and that light is focused on the backdrop itself to prevent shadows. “Good lighting” can change depending on the person. Different skin tones, heights, etc. can all affect this. So make the necessary adjustments every time you film.

Camera Set Up

You can, of course, use almost any type of Prosumer or DSLR camera to shoot these types of videos, but there are a couple major things you will want to adjust depending on your setup:

  1. Try manual focus over autofocus. Sometimes your camera may have a hard time focusing on the subject when using a bright background, especially if it’s white.
  2. Bump up your exposure in your camera settings to ensure the background is “overexposed,” creating depth. I suggest you always white balance your camera before you start this process.
  3. Make sure you have enough distance between the subject and your camera, but keep the background fully in frame. The result will be a subject that is in focus with proper lighting and an overexposed “infinite” background.
  4. Zoom in on your subject to get a quality focus, or if possible, use the focus assist built into most cameras.

Start Filming!

With just a little bit of practice using these tips, and maybe some trial and error, you’ll be on the fast track to creating impressive video content.

At The Sales Lion, we’ve learned many of these techniques by making mistakes and adjusting and you’ll likely experience that type of growth as well.

In the end, remember, it’s the quality of the information within the video that is most important. All of the videography techniques in the world won’t make your content more valuable.

Take your time in the concepting phase of the video production process, and then use these techniques to make your finished product more impressive.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE