Text vs Video-Based Content: Which Should You Be More Focused On?

Marcus Sheridan also recommends this free course, Video Sales & Marketing Strategy.

As more and more companies are becoming familiar with and engaged in content marketing, many are now at the point where they are debating as to how much content they should be producing-- be it text, video, visual, etc.

Over the past 10 years, textual-based content has ruled the day. But recently, with so many consumers (especially the younger generation) doing the majority of their research via video, companies are finally realizing they can't simply ignore that side of their sales and marketing efforts.

Free Course: Video Sales & Marketing Strategy

In conjunction with this need for more video, here at The Sales Lion we believe it's time for most companies (especially ones doing over 1 million annually in business) to consider hiring a full-time videographer.

We all have a story to tell-- and show-- and the time has now come for all of us to show this story better than we ever have before. Watch the following video to get my further thoughts on this subject of the future of video:

Wondering where to begin?

What is The Selling 7? What is They Ask, You Answer? How to Use Video for Sales How to Do Small Business Video Marketing What is Inbound Marketing?

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Free Course:

Video Sales & Marketing Strategy

From production to technology, get everything you need to start your video marketing journey with confidence

In this free course, you’ll learn:

How to align your teams around a common vision with video
7 types of videos that have the biggest impact on your revenue
6 factors that make up an engaging and effective sales or marketing video

Start the Course

Topics:

Video Marketing

Published on September 19, 2016

Text vs Video-Based Content: Which Should You Be More Focused On?

Wondering where to begin?

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From production to technology, get everything you need to start your video marketing journey with confidence

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Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.

From production to technology, get everything you need to start your video marketing journey with confidence

Text vs Video-Based Content: Which Should You Be More Focused On?

Wondering where to begin?

Latest content

From production to technology, get everything you need to start your video marketing journey with confidence

Don't forget to share this post:

Recent Articles

Personalized Video Marketing: How To Turn Leads Into Customers

Video Marketing: 13 Tips for Creating More Professional Video Content

How To Create an Effective YouTube Marketing Strategy

Video SEO: How To Optimize Videos To Drive Traffic to Your Website

How To Create a YouTube Channel for Business (+ 9 Brands Leading the Way)

How To Use Real Estate Video Marketing to Drive More Property Sales

How To Use Personalized Video in Your Sales Process [+Video]

3 Effective Ways To Use Personalized Sales Videos

How To Manage Your Videographer (Without Video Experience)

3 Expert Tips for Successfully Managing a Videographer

The Selling 7: How To Create Customer Journey Videos (+ Examples)

7 Top Video Marketing Examples From Companies Doing It Right

The Selling 7: How To Create the Best Cost Videos (+ Examples)

Vidyard vs. Wistia for Video Hosting in 2022: Which Is Better?

How to Make High-Quality Video For Sales, Even On A Budget

Video Marketing: What Your 2022 Business Video Strategy Must Include

5 Ways to Ace Your YouTube SEO Strategy in 2022

The Selling 7: How to Make Amazing Employee Bio Videos (+ Examples)

The Selling 7: 5 Best Landing Page Video Examples

We’ve Never Done 'Selling 7' Videos; Where Do We Start?

10 Website Homepage Videos That Leave a Great Impression

How To Hire an In-House Videographer: Selecting and Interviewing the Best Candidate

5 Common Problems When Working With a Video Production Agency

How to Successfully Onboard Your New Videographer

The Big, Fat Problem With Outsourcing Your Company’s Video Marketing

Join the 40,000+ sales and marketing pros who recieve our weekly insights, tips, and best practices.