IMPACT Inbound Marketing Agency

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

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Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Here are your inbound marketing assessment results

"What Does My Score Mean?"

Take action. Improve your score. Drive more sales.

Customized recommendations based on the results of your assessment.
1. We’re clearly and transparently explaining on our website how much it costs to work with us.
2. We have someone on staff whose only job is to create content for our sales and marketing. This person’s job title is content manager (or something similar).
3. Our marketing/content strategy focuses more on bottom-of-the-funnel content (content used to help sales close deals) vs top-of-the-funnel content (used primarily to drive search traffic).
4. Members of both our sales and marketing teams from various levels meet regularly (at least twice a month) to stay aligned on a single sales and marketing strategy and discuss ways they can better support each other.
5. We’ve integrated content and videos into our sales process specifically to reduce the time sales reps need to spend working with prospects.
6. Our sales team uses the company’s CRM the way they’re supposed to.
7. We have a videographer on staff who’s publishing videos on a weekly basis to be used for sales and marketing.
8. Our sales reps are just as effective, or more effective, selling over Zoom (or a similar platform) post-COVID vs. pre-COVID selling methods.
9. Our website hosts a wealth of information that helps our customers make better buying decisions.
10. Senior leadership is fully invested and excited about our company’s inbound marketing plan.
11. We’ve invested in ongoing training and education (either online or hands-on) for our marketing and sales team that ensures we’re using content and marketing technology effectively.
12. We’ve invested in coaching for our senior leadership to ensure the company stays aligned and avoids common blindspots.
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