They Ask, You Answer Coaching & training

They Ask, You Answer Coaching and Implementation Services

Master They Ask, You Answer with coaching and training from IMPACT

Avoid the most common mistakes and be confident that your team is executing They Ask, You Answer at the highest level. Schedule a free session with an IMPACT advisor to develop the plan that’s right for you.

Talk with an advisor

A proven process for incredible inbound marketing results.

Hands-on training for your entire marketing and sales teams.

Your fastest path to success with They Ask, You Answer.

Implementing They Ask, You Answer should not be a struggle.

They Ask, You Answer will transform your business,
but not if you're slowed down by all too common impediments.

Your sales and marketing teams don't see eye to eye.
Your company leaders are not on board with They Ask, You Answer.
You want your subject matter experts to be more involved in content creation.
Your team's sales process needs to be more efficient.

You're struggling to utilize video in all steps of your buying process.
You need a plan to turn your website into a learning center.
Your content manager needs to be onboarded and properly trained.
You have HubSpot but your employees don't use it fully.

When They Ask, You Answer is done right, you'll start seeing an improvement in sales within weeks, not months.

Talk with an advisor

How IMPACT helps companies implement They Ask, You Answer

IMPACT coaches and trainers can help you eliminate the learning curve. You'll master They Ask, You Answer faster, and see results sooner.

IMPACT Coaches

Trained personally by Marcus Sheridan

Chris Duprey

They Ask, You Answer Coach

Watch Bio

Zach Basner

They Ask, You Answer Coach

Watch Bio

Chris Marr

They Ask, You Answer Coach

Watch Bio

Will Schultz

They Ask, You Answer Coach

Watch Bio

Eric Dunn

They Ask, You Answer Coach

Watch Bio

Devon McCarty

They Ask, You Answer Coach

Watch Bio

"Implementing They Ask, You Answer with IMPACT’s help has transformed my business."

"Our 100-year-old business grew 16.3% in our first year doing They Ask, You Answer, and I’m expecting at least another 10% growth in 2021. Everything is organic and inbound."

Kaitlyn Pintarich, Owner, Berry Insurance

Berry-Insurance-Digital-Sales-Marketing_coaching-Client-1

A different approach, unmatched results

They Ask, You Answer is a business framework with one obsession at its core: “What is my customer asking?”

By focusing on 10 straightforward concepts, thousands of businesses around the world have seen amazing sales success.

IMPACT teaches organizations to successfully implement They Ask, You Answer so they can finally see results from their inbound marketing efforts.

Talk with an advisor

Work with an IMPACT Coach - Zach - Laptop

Guidance to fuel your growth for years to come

You will be guided through the whole process, from strategy to implementation to evaluation, from novice to mastery. We provide coaching for leaders, training for teams, and a unifying vision for your company's growth.

Our coaching and training programs have end dates assigned before you begin. That means once you graduate from our program, you won't need an agency's help in the future.

Your independence and mastery is our goal.

Talk with an advisor

Master the 10 core concepts of They Ask, You Answer

If you're struggling to get traction with They Ask, You Answer, IMPACT provides you the guidance, expertise, and education you need to get aligned and on the path to becoming the most trusted authority in your industry.

The Big 5
Revenue team
Learning center
Assignment selling
In-house content management

The Selling 7
Virtual sales
Self-service tools
Martech and CRM adoption
Sales and marketing alignment

Talk with an advisor

How to get started with They Ask, You Answer coaching and training

Talk with an advisor

After understanding your goals and assessing your current efforts, your advisor will align your team with a customized program that blends proven strategy with tactical instruction.

Meet your coach

Your executive coach will guide your They Ask, You Answer execution plan and develop confidence, mastery, and independence for the front-line sales and marketing teams at your organization.

Get results

Within just weeks, you’ll see improved sales results. Through our training program, you’ll become a trusted authority in your industry, resulting in more leads and a steady stream of sales.

Talk with an advisor

Real success in the real world

Businesses just like yours have partnered with IMPACT to achieve dramatic growth with They Ask, You Answer.

Yale Appliance

Small Retail Appliance Store Dominates Online and Makes Millions

The team at Yale was frustrated. They had invested heavily in inbound marketing and HubSpot but were not seeing the growth they expected. After discovering They Ask, You Answer and with training from IMPACT, things quickly took off. Today, inbound marketing with They Ask, You Answer is far and away Yale’s largest and more lucrative channel for sales. Their revenue has tripled, and they’ve expanded from one retail location to three.

We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins too.

Steve Sheinkopf

CEO, Yale Appliance

FBi Buildings

Local barn building company doubles leads with They Ask, You Answer

Family-run FBi Buildings has been around since the 1950s, but the shift to digital marketing proved challenging. At one point, they found themselves working with five different agencies — for website design, marketing strategy, content creation, and more. Still, the results were underwhelming. IMPACT was able to diagnose the root problem: A lack of content strategy. In two years of our They Ask, You Answer framework, FBi has brought in more than 4,000 leads from organic traffic alone and generated more than $5 million in revenue.

In the past 2 years, we’ve had 145% increase in traffic. We used to get about 180 leads per week. Now we’re up to 350. From a revenue standpoint, we’ve seen a $5 million turn around in profit.

Kurt Bahler

CEO, FBi Buildings

West Roofing

Commercial roofing company grows traffic by 2,147% in 12 months with They Ask, You Answer

For much of its 40 year history, word of mouth referrals had been the primary driver of business for West Roofing Systems in Ohio. But CEO Jack Moore was thinking bigger. When Moore met They Ask, You Answer founder Marcus Sheridan, he saw a clear path forward. He hired a content manager and started working with IMPACT. In two years, they’ve closed 14 commercial roofing deals directly tied to their marketing efforts. Their organic lead generation has brought in over $14 million in revenue.

In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."

Jack Moore

CEO, West Roofing

IMPACT is award-winning, certified,
and invested in your success

Elite HubSpot Partner

Why does this matter?

As a two-time HubSpot Partner of the Year, IMPACT is among the most qualified companies in the world to help you drive sales from your inbound marketing.

StoryBrand Certified Agency

Why does this matter?

As a StoryBrand Certified Agency, IMPACT will guide you to clarify your organization's online messaging so that more customers want to buy from you.

How much does They Ask, You Answer Mastery cost?

Our coaching and training programs help teams build core competencies in four areas:

Producing content that generates revenue

Filming videos that
shorten the sales cycle

Tracking marketing ROI
with a tool like HubSpot

Integrating content into
your sales process

You will work with your coach in 90-day cycles to align your teams, build processes and behaviors to get the work done, establish accountability, and decide what training makes sense for you.

The faster the program, the more competencies you work on at one time.

The question is:

How fast do you want to go?

Fast

Master They Ask, You Answer in 24 months

$6,500/month

Faster

Master They Ask, You Answer in 18 months

$8,500/month

Fastest

Master They Ask, You Answer in 12 months

$12,500/month

All companies participating in the Mastery program pay a one-time $5,000 set-up fee at the start of your agreement. Additionally, a minimum of two IMPACT+ Pro accounts are required for e-learning coursework, skill development, and priority tracking, at a discounted cost of $379 per user per year.

The IMPACT Learning Center

They Ask, You Answer Coaching and Implementation Services

Avoid the most common mistakes and be confident that your team is executing They Ask, You Answer at the highest level. Schedule a free session with an IMPACT advisor to develop the plan that’s right for you.

A proven process for incredible inbound marketing results.

Hands-on training for your entire marketing and sales teams.

Your fastest path to success with They Ask, You Answer.

Implementing They Ask, You Answer should not be a struggle.

They Ask, You Answer will transform your business,but not if you're slowed down by all too common impediments.

How IMPACT helps companies implement They Ask, You Answer

IMPACT Coaches

Trained personally by Marcus Sheridan

Chris Duprey

Zach Basner

Chris Marr

Will Schultz

Eric Dunn

Devon McCarty

"Implementing They Ask, You Answer with IMPACT’s help has transformed my business."

"Our 100-year-old business grew 16.3% in our first year doing They Ask, You Answer, and I’m expecting at least another 10% growth in 2021. Everything is organic and inbound."

A different approach, unmatched results

Guidance to fuel your growth for years to come

Master the 10 core concepts of They Ask, You Answer

The Big 5

Revenue team

Learning center

Assignment selling

In-house content management

The Selling 7

Virtual sales

Self-service tools

Martech and CRM adoption

Sales and marketing alignment

How to get started with They Ask, You Answer coaching and training

Talk with an advisor

Meet your coach

Get results

Real success in the real world

Businesses just like yours have partnered with IMPACT to achieve dramatic growth with They Ask, You Answer.

Small Retail Appliance Store Dominates Online and Makes Millions

Local barn building company doubles leads with They Ask, You Answer

Commercial roofing company grows traffic by 2,147% in 12 months with They Ask, You Answer

IMPACT is award-winning, certified, and invested in your success

Elite HubSpot Partner

StoryBrand Certified Agency

How much does They Ask, You Answer Mastery cost?

Our coaching and training programs help teams build core competencies in four areas:

You will work with your coach in 90-day cycles to align your teams, build processes and behaviors to get the work done, establish accountability, and decide what training makes sense for you.

The faster the program, the more competencies you work on at one time.

The question is:

How fast do you want to go?

Fast

$6,500/month

Faster

$8,500/month

Fastest

$12,500/month

Schedule your meeting with an IMPACT advisor to get started

Great! Fill out the form below so we can get started.

Take your business to the next level by working with IMPACT.

They Ask, You Answer will transform your business,
but not if you're slowed down by all too common impediments.

IMPACT is award-winning, certified,
and invested in your success