They Ask, You Answer Coaching & training

They Ask, You Answer Coaching and Implementation Services

Master They Ask, You Answer with coaching and training from IMPACT
Avoid the most common mistakes and be confident that your team is executing They Ask, You Answer at the highest level. Schedule a free session with an IMPACT advisor to develop the plan that’s right for you.

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A proven process for incredible marketing results.
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Training for your entire marketing and sales teams.
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Your fastest path to success with They Ask, You Answer.

Implementing They Ask, You Answer should not be a struggle.

They Ask, You Answer will transform your business,
but not if you're slowed down by all too common impediments. 

  • Your sales and marketing teams don't see eye to eye.

  • Your company leaders are not on board with They Ask, You Answer.

  • You want your subject matter experts to be more involved in content creation.

  • Your team's sales process needs to be more efficient.

  • You're struggling to utilize video in all steps of your buying process.

  • You need a plan to turn your website into a learning center.

  • Your content manager needs to be onboarded and properly trained.

  • You have HubSpot but your employees don't use it fully.

When They Ask, You Answer is done right, you'll start seeing an improvement in sales within weeks, not months.

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How IMPACT helps companies implement They Ask, You Answer

IMPACT coaches and trainers can help you eliminate the learning curve. You'll master They Ask, You Answer faster, and see results sooner.

IMPACT Coaches

Trained personally by Marcus Sheridan
Chris Duprey
Chris Duprey

Chief Strategy Officer, They Ask, You Answer Coach

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Zach Basner
Zach Basner

They Ask, You Answer Coach

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Chris Marr
Chris Marr

They Ask, You Answer Coach

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Will Schultz
Will Schultz

They Ask, You Answer Coach

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Allison Riggs
Allison Riggs

They Ask, You Answer Coach

Devon McCarty
Devon McCarty

They Ask, You Answer Coach

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Brian Casey
Brian Casey

They Ask, You Answer Coach

"Implementing They Ask, You Answer with IMPACT’s help has transformed my business."

"Our 100-year-old business grew 16.3% in our first year doing They Ask, You Answer, and I’m expecting at least another 10% growth in 2021. Everything is organic and inbound."

Kaitlyn Pintarich, Owner, Berry Insurance

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A different approach, unmatched results

They Ask, You Answer is a business framework with one obsession at its core: “What is my customer asking?”

By focusing on 10 straightforward concepts, thousands of businesses around the world have seen amazing sales success.

IMPACT teaches organizations to successfully implement They Ask, You Answer so they can finally see results from their inbound marketing efforts.

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Guidance to fuel your growth for years to come

You will be guided through the whole process, from strategy to implementation to evaluation, from novice to mastery. We provide coaching for leaders, training for teams, and a unifying vision for your company's growth.

Our coaching and training programs have end dates assigned before you begin. That means once you graduate from our program, you won't need an agency's help in the future.

Your independence and mastery is our goal.

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Master the 10 core concepts of They Ask, You Answer

If you're struggling to get traction with They Ask, You Answer, IMPACT provides you the guidance, expertise, and education you need to get aligned and on the path to becoming the most trusted authority in your industry.

  • The Big 5
  • Revenue team
  • Learning center
  • Assignment selling
  • In-house content management
  • The Selling 7
  • Virtual sales
  • Self-service tools
  • Martech and CRM adoption
  • Sales and marketing alignment

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How to get started with They Ask, You Answer coaching and training

1
Talk with an advisor

After understanding your goals and assessing your current efforts, your advisor will align your team with a customized program that blends proven strategy with tactical instruction.

2
Meet your coach

Your executive coach will guide your They Ask, You Answer execution plan and develop confidence, mastery, and independence for the front-line sales and marketing teams at your organization.

3
Get results

Within just weeks, you’ll see improved sales results. Through our training program, you’ll become a trusted authority in your industry, resulting in more leads and a steady stream of sales.

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Real success in the real world

Businesses just like yours have partnered with IMPACT to achieve dramatic growth with They Ask, You Answer.
Inbound Marketing Video Success Studies

Berry Insurance

Family-Owned Insurance Company Triples Revenue From Search

The folks at Berry Insurance faced a challenge. They knew that insurance was something that everyone needed but no one knew much about. Even worse, people associated insurance with the worst moments of life: accidents, injuries, and disasters. Would inbound marketing really work for a small independent insurance company? Would people even want to read about insurance?

 Read More

The folks at Berry Insurance faced a challenge. They knew that insurance was something that every... Read More

"Implementing They Ask, You Answer with IMPACT’s help has transformed my business.

Kaitlyn Pintarich

Owner, Berry Insurance

Inbound Marketing Video Success Studies

Yale Appliance

Small Retail Appliance Store Dominates Online and Makes Millions

The team at Yale was frustrated. They had invested heavily in inbound marketing and HubSpot but were not seeing the growth they expected. After discovering They Ask, You Answer and with training from IMPACT, things quickly took off. Today, inbound marketing with They Ask, You Answer is far and away Yale’s largest and more lucrative channel for sales. Their revenue has tripled, and they’ve expanded from one retail location to three.

 Read More

The team at Yale was frustrated. They had invested heavily in inbound marketing and HubSpot... Read More

We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins, too.

Steve Sheinkopf

CEO, Yale Appliance

Inbound Marketing Video Success Studies

West Roofing

Commercial roofing company grows traffic by 2,147% in 12 months with They Ask, You Answer

For much of its 40 year history, word of mouth referrals had been the primary driver of business for West Roofing Systems in Ohio. But CEO Jack Moore was thinking bigger. When Moore met They Ask, You Answer founder Marcus Sheridan, he saw a clear path forward. He hired a content manager and started working with IMPACT. In two years, they’ve closed 14 commercial roofing deals directly tied to their marketing efforts. Their organic lead generation has brought in over $14 million in revenue.

 Read More

For much of its 40 year history, word of mouth referrals had been the primary driver of bus... Read More

In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."

Jack Moore

CEO, West Roofing

IMPACT is award-winning, certified,
 and invested in your success

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Elite HubSpot Partner

Why does this matter?

As a two-time HubSpot Partner of the Year, IMPACT is among the most qualified companies in the world to help you drive sales from your inbound marketing.

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StoryBrand Certified

Why does this matter?

As a StoryBrand Certified Agency, IMPACT will guide you to clarify your organization's online messaging so that more customers want to buy from you.

How much does They Ask, You Answer Mastery cost?

Starting at $8,500 / month*

You will work with your coach in 90-day cycles to align your teams, build processes and behaviors to get the work done, establish accountability, and decide what training makes sense for you. The faster the program, the more competencies you work on at one time.
Our coaching and training programs help teams build core competencies in four areas:
  • Producing content that generates revenue
  • Filming videos that shorten the sales cycle
  • Tracking marketing ROI with a tool like HubSpot
  • Integrating content into your sales process
*All companies participating in the Mastery program pay a one-time $10,000 set-up fee at the start of the agreement.

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Schedule your meeting with an IMPACT advisor to get started

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Take your business to the next level by working with IMPACT.