Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

How We Found Inspiration for IMPACT’s Welcome Video [Video]

How We Found Inspiration for IMPACT’s Welcome Video [Video] Blog Feature

Alex Winter

Director of Video Production, 10+ Years of Video Marketing Strategy and Creative Leadership

July 6th, 2019 min read

A long-standing film technique that has always fascinated me is the one-shot or continuous shot. 

Simply put, this is just one long take by a single camera or a clip manufactured to give the impression that it was.

I’ve always been a fan of this style because of the level of skill and coordination it takes to execute it correctly. 


Why the one-take?

Through the lens, your one-take video should feel seamless to the viewer, creating a very fluid storytelling technique.

The viewer should feel like they’re walking through the experience first-hand, that they’re experiencing in real time. 

Many examples of this technique can be found in movies, television, and, of course, marketing campaigns. 

I’m especially a fan of them when it comes to video marketing campaigns because it genuinely builds trust. Using it, as a brand or marketer, helps create an increased level of authenticity. People feel like they’re a fly on the wall of what you’re showing and there’s nothing to hide. 

A perfect example of this was achieved by the soft drink company, SodaStream. Check out the link below: 

Sodastream did an excellent job of mixing humor with facts to tell a dynamic story. They discuss their greater cause (sustainability), show their actual team, and did an amazing job of showing their company culture and personality while also giving a real (though I’m guessing dramatized) peek at their factories and offices. 

Overall, it not only helps you determine if you want to work with SodaStream, but if you would enjoy working with them. 

Production wise, the camera was most likely on a gimbal or some sort of stabilizer to achieve the walk-through style fluidity. You can tell the production team spent a lot of time mapping out how all the different scenes would come together for the edit.

The use of foreground elements and other objects were used to help mask the transitions. Equally so, the editors did a great job of match cutting the transitions. Match cutting is a technique editors use to cut from one shot to another where the two shots are matched by the action.

How we adapted this strategy for IMPACT

I’ve always admired the level of skill it takes to accomplish the one shot, or continuous shot, technique. 

It’s equally interesting for me to watch a well-thought-out sequence where the edit points are seamlessly worked into the flow of the shots. 

When executed correctly, it feels like there are no cuts at all. Either way, it takes the viewer on a journey that feels much more real as it’s plays into our voyeuristic nature.

The team and I agreed that the IMPACT Welcome Video would be the perfect opportunity to give this technique a try. 

Here is the Welcome video:

We had a blast creating this video together as a team. (Shout out to our Sales Operation Specialist, Shandia Drummond, in particular for her work on this!)

We give them a real look at our team and our HQ office, with the goal of create a piece of content that was inviting, genuine, and most importantly celebratory. We always want our clients to be excited about the journey we are embarking on together and in this, we wanted to show that we’re just as happy to have them on board. 

It was accomplished with proactive planning and coordination to get the shots we needed. We also used a 3- axis gimbal to carry the camera through the scene. That gave it a much more fluid and smooth look as we moved throughout the IMPACT space. 

The power of video

Video is hands down the best medium to genuinely build trust with your audience. 

When producing a video, it’s crucial to keep in mind that your story is most important, but also to find techniques that will help aid in telling it.  

Pro Tip - Don’t get hung up on having to purchase the latest camera gear, equipment, and gadgets. Those tools are important, yes, and will certainly enhance your production value, but you can achieve similar effects with some clever editing. 

What story are you trying to tell? Talk to us about it IMPACT Elite.  

Video is rapidly becoming the number one way people digest information on the web. 80% of all content consumed online worldwide is through video.

Our clients that embrace and implement video witness a 5-10% increases in their sales and marketing enablement. That’s huge!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE