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Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Video Marketing

Video Sales & Marketing

If you want to establish trust with your audience quickly, you need to be creating video. If you want to shorten your sales cycle, and work with more motivated and educated prospects, you need to be using video in your sales process. The video marketing strategies and resources below will help you crush it with video, no matter your experience level. You can also learn more about our video training and production services.  

Meet the Experts:

Zach Basner Director of Inbound Training and Video Strategy, Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

IMPACT Director of Inbound Training and Video Strategy, Zach Basner is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries.

A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue.

Zach is also the co-host of Film School for Marketers, a weekly video show and podcast (found on YouTube and Apple Podcasts) featuring expert insights on video content strategy, video production, video in the sales process, and more.

Myriah Anderson IMPACT+ Community Manager, 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

Myriah's experience has ranged from working at non-profits, a tech startup to inbound marketing agencies. When she first began her career at IMPACT she started as a Strategist where she oversaw and implemented marketing deliverables to help clients reach their goals.

Her current role consists of helping prospects discover the things they need to do to accomplish their marketing goals and whether or not IMPACT can help them achieve them.

When she’s not working, you’ll find Myriah traveling, hiking, volunteering her time at local animal sanctuaries, or cooking up some stellar vegan dishes.

Alex Winter Director of Video Production, 10+ Years of Video Marketing Strategy and Creative Leadership

Alex is a proven senior leader who thrives on collaborating with creative-minded people. His ultimate goal is to create compelling and engaging content that drives measurable growth. He is a born networker focused on fostering strong relationships that return positive outcomes for both his colleagues and clients.

Alex joined the IMPACT team as it's Creative Director & Video Manager. In this dual role, he strives to further enhance the creative cohesion between the design, development and video departments.

In 2008 Alex co-founded GEM Advertising, an international award-winning agency. In his role, he was instrumental in creating GEM's core values, systems, processes, and creative direction for a decade. GEM Advertising was named the 3rd fastest growing company in the state of Connecticut in 2017. It also ranked 725th on Inc. Magazines coveted 5000 fastest growing companies in the USA list.

Prior to GEM, Alex worked in the feature film and music video industry. Those experiences landed him on productions with the likes of; Lil Wayne, Birdman, Rick Ross, Travis Porter, Mike Jones, Killer Mike, and Outkast. His independent films have been featured in multiple international film festivals as well as on Netflix. His work has won multiple Telly, Aurora, and Davey Awards.

Will Schultz Digital Sales and Marketing Coach, 4+ Years of Video Training and Consulting

After graduating from the University of Minnesota, Will began his professional journey in an entrepreneurial way. He and his college roommate founded a media production company catered specifically to showcasing real estate, called Oneshot Media. Although the business started out as a full-suite provider of real estate photos, videos, & 3D Tours, their main offering began to evolve into creating large video campaigns for big-name real estate clients to begin to nurture their online reputations with consistent social media/YouTube content. 

These new offerings grew Will's role within the company to become the Video Strategist for their team, and his role was to work with clients to complete their objectives with video. Oneshot Media is still a thriving real estate showcasing company in the Minnesota Metro, and Will has become a hands-off co-owner of the business. 

Since building himself out of Oneshot Media, Will now works as a Video Sales & Marketing Consultant for IMPACT. His role is to work with our clients to hire and train an in-house videography team. He meets with his clients on a weekly basis to advise the sales & marketing departments on how to leverage a video department focused specifically on creating inbound content. 

When Will isn't navigating our clients through the world of inbound video, you can find him outdoors doing something adventurous like rock climbing, snowboarding, biking, or camping. He also is an avid video creator and a musician. 

Zach Basner Director of Inbound Training and Video Strategy Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

Myriah Anderson IMPACT+ Community Manager 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

Alex Winter Director of Video Production 10+ Years of Video Marketing Strategy and Creative Leadership

Will Schultz Digital Sales and Marketing Coach 4+ Years of Video Training and Consulting

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