Digital Sales & Marketing
Digital Sales & Marketing
Close

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer
Close

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling
Close

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Register NowRegister Now
Video
Video
Close

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more
HubSpot
HubSpot
Close

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design
Close

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demandWatch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Zoom alternatives: As video conferencing platforms stumble, Google Meet aims to capitalize

Zoom alternatives: As video conferencing platforms stumble, Google Meet aims to capitalize Blog Feature

Kaitlyn Petro

VP of Operations, IMPACT+, 7+ Years Of Digital Marketing Strategy, Operations/Project Management, & Process Creation Experience

April 20th, 2020 min read

Have you used a video or web conferencing tool today?

I bet you have.

In both businesses and homes, a lot has changed with the rise of the coronavirus pandemic. Social distancing and self-quarantining have changed the very way we communicate with one another.

In an effort to adapt to the new “normal,” there’s been a dramatic surge in video conferencing, online events and webinars, non-work-related hangout sessions, and other virtual get-togethers.

In fact, according to Computerworld, during the week of March 14th - 21st, the demand for video conferencing had reached an all-time high, with enterprise-focused mobile app downloads passing 62 million — the highest number ever seen.

Well-known video and web conferencing solutions like Zoom, GoToMeeting, Microsoft Teams, and BlueJeans have seen surging popularity, with soaring stock prices and record-breaking numbers of new users.

However, the growth of these solutions comes coupled with the emergence of some troubling issues.

Zoom, for example, has seen an uptick in a sort of hacking dubbed “Zoombombing” in which unwelcome strangers effectively insert themselves into meetings and classes to cause disruption.

At the other end of the spectrum, more complex systems like Microsoft Teams prove to have features that are too difficult to figure out for first-time video conferencing users.

Google's own offering, Google Meet, has sought to rise above the frat while learning from others' missteps, launching new features and shoring up security risks. So, can it take on Zoom?

The emergence of Meet

Quietly released in 2017, Google’s Meet video tool is available only for schools, businesses, and the government, and it’s quickly growing — at rates around 60% more users day over day.

That translates into about two million new users per day, adding to its already more than 100 million education users across 150 countries.

Along with its app's recent growth, Google is taking advantage of the competition by proactively releasing features that combat the potential security and ease-of-use issues its competitors are experiencing, and this is not going unnoticed.

The New York public school system, among others, is leaving Zoom and similar platforms to start using Meet, due to its sensitivity to security and strong focus on making itself user-friendly.

Some functionalities Google is planning on adding this month include:

  • Integrating Meet with Gmail
  • Displaying up to 16 call participants at once (similar to Zoom)
  • Improving video quality in dim lighting
  • Improving filtering of background noise, such as keyboard clicks and slamming doors
  • Letting users display a specific tab on their Google Chrome browser (a more refined screen-sharing option than Zoom and others provide)

What’s more, in an effort to win customers in the long run, Google is not charging for upgrades to Meet-related features like large video calls during a six-month period ending in September.

And, according to an article on Reuters, Google is also working on streamlining features across its services for its users “so the products they use at work, they can use at home.” With these types of benefits and Google's weight behind it, it’s no wonder Meet is becoming so popular.

Furthermore, businesses and consumers are starting to accept the fact that our post-COVID-19 world is going to be a whole new “normal” — one that will most likely not match how we lived life before.

Companies who never had a remote culture have suddenly been forced to learn how to work from home, and as a result, it’s been predicted that the rise in video communication is here to stay.

Knowing this, video conferencing companies are making big strides to win business early, as they know it can add to their loyal customer base in the long run.

Should you switch video conferencing tools?

Just to clear things up, IMPACT’s employees are avid users of Zoom, and we have no plans to make a switch to another solution. But that’s because Zoom works perfectly fine for what we need.

If you’re thinking about adopting a video platform or evaluating other solutions to make a future switch, consider what’s most important to you, your company, your employees, and your customers in the long-term. Items to think about in your evaluation process include:

  • Security: What kind of security measures does the platform have in place? For example, do you need additional security for legal reasons or HIPAA compliance?
  • Ease-of-use: Are the features easy to use for someone who is not tech-savvy? Is it easy to set up?
  • Price: What is the cost? Is there a free version? If so, are features limited? 
  • Dependability: Does the software make frequent updates?
  • Flexibility: Do users have the ability to call in versus having to join a conference via a browser?
  • Availability: Is the platform available to use on desktop, a mobile app, and via the cloud?
  • Features: Does the platform offer additional opportunities to use online video, like hosting a webinar or a virtual conference? Can you screenshare or chat?

Once you figure out what’s most important for you to prioritize, you can make the right decision for your company’s video conferencing needs.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE