Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

Read the Guide Subscribe
Join 40,000+ sales and marketing pros who receive our 4x a week insights, tips, and best practices.
Thank you! You have been subscribed.
Learning Center
Learning Center
Close

Learn

Access the Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer

Access the Learning Center

Blog / Newest Insights

Jump straight to the latest inbound marketing and They Ask, You Answer insights

Access the Learning Center

Free and Pro Courses

Take your knowledge to the next level with free and Pro courses inside IMPACT+

Access the Learning Center

Recordings on Demand

On-demand recordings from past IMPACT events and livestreams

Access the Learning Center

Featured

Inbound Strategy Playbook 2022

Learn 7 foundational principles that have proven to set inbound marketing strategies up for success

Access the Learning Center

Free 5 Min. Inbound Marketing Assessment

Take this free assessment and learn what you can start doing today to boost traffic, leads, and sales

Access the Learning Center

Blueprint for a More Profitable Agency

See why coaching, not implementation, is the key to happier clients and better profit margins

Access the Learning Center

Case Studies

See examples of companies working with IMPACT and thriving with They Ask, You Answer

Access the Learning Center
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close
Navigation_8_2021_taya

They Ask, You Answer Coaching & Training

They Ask, You Answer Coaching & Training
They Ask, You Answer Workshop

They Ask, You Answer Workshop

They Ask, You Answer Workshop
Navigation_8_2021_workshop

Inbound Marketing Services

Inbound Marketing Services
Navigation_8_2021_website design - monitor

Website Design & Development

Website Design & Development
Navigation_8_2021_hubspot implementation

HubSpot Training & Implementation

HubSpot Training & Implementation
Navigation_8_2021_virtual selling

Virtual Sales
Training

Virtual Sales <br>Training
Navigation_8_2021_swell - paid ads

Paid Search & Social Services

Paid Search & Social Services
Become a Certified Coach
Become a Certified Coach
Close
... Inbound Marketing Marketing Strategy
Close
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022
Read the Guide
The Ultimate Inbound Marketing Strategy Playbook 2022
Free Inbound Marketing Playbook
View The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Zoom alternatives: As video conferencing platforms stumble, Google Meet aims to capitalize

By Kaitlyn Petro

Kaitlyn Petro also recommends this free guide: The Ultimate Inbound Marketing Strategy Playbook 2022.

Zoom alternatives: As video conferencing platforms stumble, Google Meet aims to capitalize Blog Feature

Have you used a video or web conferencing tool today?

Free Guide: The Ultimate Inbound Marketing Strategy Playbook 2022

I bet you have.

In both businesses and homes, a lot has changed with the rise of the coronavirus pandemic. Social distancing and self-quarantining have changed the very way we communicate with one another.

In an effort to adapt to the new “normal,” there’s been a dramatic surge in video conferencing, online events and webinars, non-work-related hangout sessions, and other virtual get-togethers.

In fact, according to Computerworld, during the week of March 14th - 21st, the demand for video conferencing had reached an all-time high, with enterprise-focused mobile app downloads passing 62 million — the highest number ever seen.

Well-known video and web conferencing solutions like Zoom, GoToMeeting, Microsoft Teams, and BlueJeans have seen surging popularity, with soaring stock prices and record-breaking numbers of new users.

However, the growth of these solutions comes coupled with the emergence of some troubling issues.

Zoom, for example, has seen an uptick in a sort of hacking dubbed “Zoombombing” in which unwelcome strangers effectively insert themselves into meetings and classes to cause disruption.

At the other end of the spectrum, more complex systems like Microsoft Teams prove to have features that are too difficult to figure out for first-time video conferencing users.

Google's own offering, Google Meet, has sought to rise above the frat while learning from others' missteps, launching new features and shoring up security risks. So, can it take on Zoom?

The emergence of Meet

Quietly released in 2017, Google’s Meet video tool is available only for schools, businesses, and the government, and it’s quickly growing — at rates around 60% more users day over day.

That translates into about two million new users per day, adding to its already more than 100 million education users across 150 countries.

Along with its app's recent growth, Google is taking advantage of the competition by proactively releasing features that combat the potential security and ease-of-use issues its competitors are experiencing, and this is not going unnoticed.

The New York public school system, among others, is leaving Zoom and similar platforms to start using Meet, due to its sensitivity to security and strong focus on making itself user-friendly.

Some functionalities Google is planning on adding this month include:

  • Integrating Meet with Gmail
  • Displaying up to 16 call participants at once (similar to Zoom)
  • Improving video quality in dim lighting
  • Improving filtering of background noise, such as keyboard clicks and slamming doors
  • Letting users display a specific tab on their Google Chrome browser (a more refined screen-sharing option than Zoom and others provide)

What’s more, in an effort to win customers in the long run, Google is not charging for upgrades to Meet-related features like large video calls during a six-month period ending in September.

And, according to an article on Reuters, Google is also working on streamlining features across its services for its users “so the products they use at work, they can use at home.” With these types of benefits and Google's weight behind it, it’s no wonder Meet is becoming so popular.

Furthermore, businesses and consumers are starting to accept the fact that our post-COVID-19 world is going to be a whole new “normal” — one that will most likely not match how we lived life before.

Companies who never had a remote culture have suddenly been forced to learn how to work from home, and as a result, it’s been predicted that the rise in video communication is here to stay.

Knowing this, video conferencing companies are making big strides to win business early, as they know it can add to their loyal customer base in the long run.

Should you switch video conferencing tools?

Just to clear things up, IMPACT’s employees are avid users of Zoom, and we have no plans to make a switch to another solution. But that’s because Zoom works perfectly fine for what we need.

If you’re thinking about adopting a video platform or evaluating other solutions to make a future switch, consider what’s most important to you, your company, your employees, and your customers in the long-term. Items to think about in your evaluation process include:

  • Security: What kind of security measures does the platform have in place? For example, do you need additional security for legal reasons or HIPAA compliance?
  • Ease-of-use: Are the features easy to use for someone who is not tech-savvy? Is it easy to set up?
  • Price: What is the cost? Is there a free version? If so, are features limited? 
  • Dependability: Does the software make frequent updates?
  • Flexibility: Do users have the ability to call in versus having to join a conference via a browser?
  • Availability: Is the platform available to use on desktop, a mobile app, and via the cloud?
  • Features: Does the platform offer additional opportunities to use online video, like hosting a webinar or a virtual conference? Can you screenshare or chat?

Once you figure out what’s most important for you to prioritize, you can make the right decision for your company’s video conferencing needs.

The Ultimate Inbound Marketing Strategy Playbook 2022
The Ultimate Inbound Marketing Strategy Playbook 2022

Free Guide:

The Ultimate Inbound Marketing Strategy Playbook 2022

Take your inbound strategy to the next level

  • Master the 7 principles of highly effective inbound marketing
  • Dramatically improve your inbound sales
  • Get more buy-in at your company

Topics:

News
Marketing Strategy
Hiring a Marketing Team
Published on April 20, 2020

Recent Articles

INBOUND 2021 Recap: Takeaways, Speakers, and Lessons Learned
October 25, 2021 • 7 min read
Drift report on pandemic fallout reveals seismic shift in marketing strategy
September 9, 2021 • 2 min read
Google Shares New Tools to Audit Website User Experience
August 12, 2021 • 3 min read
Google: Website Content Quality More Important Than Quantity
August 10, 2021 • 3 min read
New HubSpot CMS Hub Starter Tier Released for Growing Businesses
August 6, 2021 • 4 min read
Why most marketing 'news' doesn't matter to inbound marketers
August 3, 2021 • 4 min read
Gartner: Slashed 2021 marketing budgets increases in-house ownership
July 30, 2021 • 6 min read
ICYMI: Digital Marketing News Update for July 26, 2021
July 26, 2021 • 6 min read
How to Optimize Videos On Your Business Website for Search
July 23, 2021 • 4 min read
Data: 'Funny' seniors imagery is not only demeaning, it's inaccurate
July 21, 2021 • 4 min read
ICYMI: Digital Marketing News Update for July 19, 2021
July 19, 2021 • 6 min read
Google: 'Here's how to prepare for the future private web'
July 16, 2021 • 4 min read
How Facebook's news feed algorithm works and prioritizes content
July 14, 2021 • 4 min read
ICYMI: Digital marketing news update for July 12, 2021
July 12, 2021 • 5 min read
Too many internal links in content can confuse Google about site structure
July 9, 2021 • 5 min read
Data: Facebook is No. 1 in revenue value for publishers, Twitter is a bust
July 7, 2021 • 4 min read
ICYMI: Digital marketing news update for July 6, 2021
July 6, 2021 • 5 min read
Google July 2021 core update rolling out over next 2 weeks
July 2, 2021 • 4 min read
ICYMI: Digital marketing news update for June 28, 2021
June 28, 2021 • 6 min read
Google punts third-party cookie ban to 2023 for 'responsible planning'
June 25, 2021 • 6 min read
ICYMI: Digital marketing news update for June 21, 2021
June 21, 2021 • 5 min read
Finally, Google page experience core update is rolling out
June 18, 2021 • 3 min read
Apple Mail privacy news spooks email marketers, newsletter creators
June 16, 2021 • 4 min read
ICYMI: Digital marketing news update for June 14, 2021
June 14, 2021 • 6 min read
ICYMI: Digital marketing news update for June 7, 2021
June 7, 2021 • 6 min read