Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

The 4 Pillars of Video Marketing Success

The 4 Pillars of Video Marketing Success Blog Feature

Marcus Sheridan

Keynote Speaker, Author & Partner, Author of ’They Ask You Answer”, Presented 250+ Sales, Marketing, & Communication Workshops Worldwide

May 30th, 2017 min read

Studies say that by the year 2019, 80% of the content buyers consume online will be video/visual-based.

With such an impactful trend affecting each of us, what are we going to do as organizations to adapt?

The fact is, as marketers, we must start seeing ourselves as media companies in order to stay competitive.

If you'd like to catch such a vision, you won't to miss IMPACT Live and the powerful video marketing workshop George B Thomas and I will be giving the day prior.

Essentially, the workshop will discuss 4 main points:

  1. The philosophy of content marketing – (Including They Ask, You Answer)

+

  1. The principles of World Class Communication – Performance, teaching, and communication while on camera

+

  1. The sales process and the buyer’s journey – how your customers use video to make buying decisions

+

  1. Techniques and equipment – Learn how to use the right equipment the right way

In other words, if you want (you and your team) to be great in front and behind the camera, then this is the workshop and these four pillars are for you.

What’s Stopping You?

Now, I'm sure you already understand the impact well-done video can have on the buyer's journey.

With it, you get the opportunity to broadcast your knowledge and expertise to an engaged audience, hungry for honest guidance as they make purchase decisions.

However, while many businesses would love to produce more videos for their websites and social platforms, they often encounter a few problems along the way and commit a few common mistakes.

Risks & Fears

For starters, you may not know anything about producing, shooting, editing, or promoting video content. Without much of this initial video know-how, many fear they’d produce subpar pieces and would rather not attempt it than to risk underperforming.

High Outsourcing Costs

This often makes teams explore outsourcing their video content to production companies, but like many creative services, the high cost alienates those that simply can’t afford them.

Plus, while outsourced videos can often look and sound amazing, it often puts you at the mercy of the company’s interpretation of what it believes to be your message to be. In short, you lose a bit of creative control in the process.

Furthermore, to have a one-minute video produced by a production company can get incredibly expensive-- much less multiple videos.

That's why creating your own culture of video is so important. Producing your own videos will save you a ton of money in the long-run.

Be There

Your audience is hungry for information and you’d be surprised at just how much of your content they’d be willing to consume in video as they work their way towards a purchase decision.

Not only are these folks watching hundreds of videos each month, but 90% of online shoppers have claimed videos have helped them make purchases.

Add in that audiences are 10x more likely to engage with your videos over traditional blog posts, and you should be wondering, “why haven’t I been creating videos this whole time?”

Maybe it’s because you’re not sure where to start, and you don’t have a defined strategy for using videos in your marketing and sales efforts, or maybe you don’t know the basics of shooting, editing, or publishing videos. Or maybe you don’t know how to analyze your videos to measure their effectiveness and return on investment (ROI).

We can help.

Producing your own in-house videos may seem like a daunting task, but with just a little guidance you’ll learn not only how to do it, but do it well. That’s why you should be at IMPACT Live and our video marketing workshop. So, get your ticket today!

There are just a few more days to save 25% on your IMPACT Live tickets, so don’t wait!

Request your ticket here now!

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE