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The 4 Pillars of Video Marketing Success

By Marcus Sheridan

The 4 Pillars of Video Marketing Success

Studies say that by the year 2019, 80% of the content buyers consume online will be video/visual-based.

With such an impactful trend affecting each of us, what are we going to do as organizations to adapt?

The fact is, as marketers, we must start seeing ourselves as media companies in order to stay competitive.

If you'd like to catch such a vision, you won't to miss IMPACT Live and the powerful video marketing workshop George B Thomas and I will be giving the day prior.

Essentially, the workshop will discuss 4 main points:

  1. The philosophy of content marketing – (Including They Ask, You Answer)


  1. The principles of World Class Communication – Performance, teaching, and communication while on camera


  1. The sales process and the buyer’s journey – how your customers use video to make buying decisions


  1. Techniques and equipment – Learn how to use the right equipment the right way

In other words, if you want (you and your team) to be great in front and behind the camera, then this is the workshop and these four pillars are for you.

What’s Stopping You?

Now, I'm sure you already understand the impact well-done video can have on the buyer's journey.

With it, you get the opportunity to broadcast your knowledge and expertise to an engaged audience, hungry for honest guidance as they make purchase decisions.

However, while many businesses would love to produce more videos for their websites and social platforms, they often encounter a few problems along the way and commit a few common mistakes.

Risks & Fears

For starters, you may not know anything about producing, shooting, editing, or promoting video content. Without much of this initial video know-how, many fear they’d produce subpar pieces and would rather not attempt it than to risk underperforming.

High Outsourcing Costs

This often makes teams explore outsourcing their video content to production companies, but like many creative services, the high cost alienates those that simply can’t afford them.

Plus, while outsourced videos can often look and sound amazing, it often puts you at the mercy of the company’s interpretation of what it believes to be your message to be. In short, you lose a bit of creative control in the process.

Furthermore, to have a one-minute video produced by a production company can get incredibly expensive-- much less multiple videos.

That's why creating your own culture of video is so important. Producing your own videos will save you a ton of money in the long-run.

Be There

Your audience is hungry for information and you’d be surprised at just how much of your content they’d be willing to consume in video as they work their way towards a purchase decision.

Not only are these folks watching hundreds of videos each month, but 90% of online shoppers have claimed videos have helped them make purchases.

Add in that audiences are 10x more likely to engage with your videos over traditional blog posts, and you should be wondering, “why haven’t I been creating videos this whole time?”

Maybe it’s because you’re not sure where to start, and you don’t have a defined strategy for using videos in your marketing and sales efforts, or maybe you don’t know the basics of shooting, editing, or publishing videos. Or maybe you don’t know how to analyze your videos to measure their effectiveness and return on investment (ROI).

We can help.

Producing your own in-house videos may seem like a daunting task, but with just a little guidance you’ll learn not only how to do it, but do it well. That’s why you should be at IMPACT Live and our video marketing workshop. So, get your ticket today!

There are just a few more days to save 25% on your IMPACT Live tickets, so don’t wait!

Request your ticket here now!

Free Assessment:

How does your inbound marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.


Video Marketing
Published on May 30, 2017

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