Learn
Learn
Close

They Ask, You Answer

A revolutionary approach to inbound sales, content marketing, and today’s digital consumer.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Coaching & Implementation Services
Coaching & Implementation Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Coach
Become a Coach
Close

Vidyard vs. YouTube: Which One Is Right for Your Business? [Video]

Vidyard vs. YouTube: Which One Is Right for Your Business? [Video] Blog Feature

Zach Basner

Director of Inbound Training and Video Strategy, Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

November 23rd, 2018 min read

Are you getting serious about video in your marketing and sales processes, and thinking about a video host? 

If so, there's a good chance you're asking yourself:

"Should I go with YouTube for my business' video hosting needs? It's only the second largest search engine -- and it's free. Or should I spend part of my marketing budget on a subscription to Vidyard, when I don't know if it's worth it?"

When you invest in video, it's likely you're going to face this decision of knowing when -- or if -- it's time to upgrade from a free video hosting service (like YouTube) to something paid (like Vidyard).

They both do the same thing, right? They put your video content in front of the people you're trying to reach. Well, kind of. 

Today, I'm going to help you make the choice for yourself between Vidyard vs. YouTube -- and you may be surprised by what I tell you.

Watch the video to learn more or keep reading!

Are YouTube and Vidyard That Different?

Both YouTube and Vidyard are important tools in any successful video marketing strategy, but yes -- they're very different. So, you need to be aware of how to use them to get a return on your investment be it time or money.

But first, a spoiler alert: I'm letting the cat out of the bag and telling you that later on, I'm going say you need both YouTube and Vidyard.

Or, even if you don't go with Vidyard, another viable video hosting solution for your website -- for example, Wistia is a popular choice among businesses. (I have a lot of thoughts about Vidyard vs Wistia, too.)

I'll explain why you need both in a second, but I need to clarify now that these platforms are too different to compare side-by-side. 

What you need is to be able to pick where you put your content. And that's what we're going to talk about here.

YouTube Is Actually 2 Things

An important thing to realize YouTube is that it’s more than a video hosting platform. It’s a search engine and social media platform.

Vidyard, on the other hand, is neither of those things.

Every single day, billions of people watch videos on YouTube. For viewers, it’s a familiar place. They’re comfortable spending time watching videos there, and they go to YouTube when they have problems.

Sometimes that problem is boredom.

Sometimes that problem is not knowing how to pick the best product.

It’s also worth noting that YouTube is constantly suggesting content to its users. It’s got an algorithm that discovers a viewers interests, problems, and habits and serves up content that is relevant to them. That relevant content could be yours.

As great as all this sounds, it can also be a bad thing, for two major reasons.

First, you’re competing for attention on a platform that is not conducive to keeping viewers focused. You're squatting on someone else's property and, at any point, viewers could get distracted and start watching something else.

Second, it's hard to get users to take action after watching your content on YouTube. You could have 10,000 views on a video, but still zero conversions -- meaning you're dealing with a vanity metric that doesn't result in collected information or a purchase.

More to the point -- you're a business; you need to generate leads and there’s no forms on YouTube.

No matter what you’ve got to get them back to your website to control the conversation. Your website is best place to have your viewers watching content because you call the shots.

And that’s where Vidyard comes in

You'll See Results (Not Just Views) with Vidyard

When you use Vidyard for your video marketing, you've got a custom playback experience where you can add calls-to-action and forms on your videos.

You can see your viewers by their real name and see how their engaging with the content. This leads to more meaningful sales outreach and a tailored marketing approach that’s relevant to them.

On top of that, there are no ads and no competing content vying for views. And even though you're paying for Vidyard, you’re getting a measurable return on your video efforts.

This changes the conversation from, "Should I invest in a video host?" to "Am I losing customers by not investing in a video host like Vidyard?"

So Yeah, You Need Both YouTube & Vidyard -- Here's Why

YouTube is a great place to educate prospects. You should put all your greatest top-of-the-funnel content for viewers who have realized they have a problem. They might not to ready to visit a website just yet, so meet them where they are. Sure you can’t see who they are, but now they’ll know who you are.

When they’re ready to pick someone to give their money to, they likely won’t be on YouTube anymore.

They’re going to be on your website and without a video experience -- powered by a video hosting solution like Vidyard -- that helps you convert leads and call your viewers by name, your videos aren’t going to be the best sales tool I know you want them to be.

In the end, if you were to choose one or the other, you’d be missing out on valuable opportunities either during the research phase of your customer's journey, or during the time in which they’re ready to buy.

Want to learn more about digital sales and marketing?

Master digital sales and marketing when you join IMPACT+ for FREE. Gain instant access to exclusive courses and keynotes taught by Marcus Sheridan, Brian Halligan, Liz Moorehead, Ann Handley, David Cancel, Carina Duffy, Zach Basner, and more.

Sign up for free
Take a peek

Access hundreds of FREE courses and keynotes

Free Course
Digital Sales & Marketing Framework for Today’s Buyers
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
A New Way to Compete & Win
By: Brian Halligan
View Course Preview View Course Preview
Free Virtual Keynote
How To Genuinely Feel Confident, Be Likable, And Build Trust On Camera
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
The Future of Marketing is Conversational​
By: David Cancel
View Course Preview View Course Preview
Free Deep Dive
HubSpot On a Budget: Getting Started with HubSpot Starter Hubs
By: Courtney Caldwell
View Course Preview View Course Preview
Free Course
Assignment Selling: Content is Your Greatest Sales Tool
By: Marcus Sheridan
View Course Preview View Course Preview
Free Keynote
The Big, Bold, Brave New World of Marketing​
By: Ann Handley
View Course Preview View Course Preview
Free Course
Investing in Incredible Digital Sales and Marketing Results
By: Chris Duprey
View Course Preview View Course Preview
Free Course
How To Show Your Content Makes Money With HubSpot Marketing and Sales Hubs
By: Liz Moorehead
View Course Preview View Course Preview
Free Virtual Keynote
The Visual Sale
By: Marcus Sheridan & Tyler Lessard
View Course Preview View Course Preview
Free Keynote
Marketing Tech: What’s Now, What’s Near and What’s Not Anytime Soon?​
By: Dharmesh Shah
View Course Preview View Course Preview
Free Course
Inbound Lead Generation & Conversion Optimization
By: Carina Duffy
View Course Preview View Course Preview
Free Virtual Keynote
Fundamentals of Videography: You Can Be a Great Videographer Too
By: Zach Basner
View Course Preview View Course Preview
Free Deep Dive
The Ultimate Customer Service Toolkit for Any Budget
By: Andriti Gulati
View Course Preview View Course Preview
Free Course
6 Topics Subject Matter Experts Need to Address
By: Kevin Phillips
View Course Preview View Course Preview
Free Keynote
Fanocracy: The Power of Making Business Personal​
By: David Meerman Scott
View Course Preview View Course Preview
Free Keynote
The Power of Pillar Content
By: Liz Moorehead
View Course Preview View Course Preview
Free Keynote
SEO for the Future
By: Franco Valentino
View Course Preview View Course Preview
Free Course
Fundamentals of Social Media Marketing
By: Stephanie Baiocchi
View Course Preview View Course Preview
Free Deep Dive
A Practical Guide To Video Graphics
By: Colton Trcic
View Course Preview View Course Preview
Free Session
How To Get Your Community To Know, Like, And Trust You With Video
By: Marki Lemons Rhyal
View Course Preview View Course Preview
Free Course
Video Sales and Marketing Strategy
By: Zach Basner
View Course Preview View Course Preview
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to impactplus.com? Click Here.

IMPACT+ Sign Up
A FREE online learning community with on-demand courses, hundreds of expert-led sessions, thousands of your peers ready to support you, and much more.
Check it out
Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE