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Why I Created the Video Marketing Workshop [VIDEO]

Why I Created the Video Marketing Workshop [VIDEO] Blog Feature

Zach Basner

Director of Inbound Training and Video Strategy, Inbound and Video Workshop Trainer, Creator of the Facebook Group ‘Film School for Marketers’

July 17th, 2018 min read

Back in 2016, we designed a special hands-on training experience called the Video Marketing Workshop.

Our goal was to help companies struggling with the learning curve that comes with Video Marketing and get on their way to making great visual content.

The results of these workshops are pretty remarkable. In fact, you’d be surprised what is actually accomplished in 24-48 hours of hands-on learning.

But why are they so special and what problems do they actually solve?

Let’s talk about it. 


“Hey guys, it’s Zach from IMPACT. Working as a Video Marketing Consultant for the past couple years, I’ve had the pleasure of seeing some radical transformations in our client’s businesses. I’ve also seen where people tend to get hung up with video.

Most of this experience has been helping companies who are insourcing their video production.  In other words, instead of hiring a video production company, they add a videographer to their staff and get started themselves.

But here’s a reality about why simply hiring a videographer likely won’t lead to quick success with video -- As many talented videographers as there are, and trust me there are plenty, many simply don’t have experience working on an in-house marketing, sales, or customer service team.

They are creative, incredibly smart, skilled at making awesome videos, but there are other skills needed to create a culture of video, get staff involved, and make videos that build trust with your prospects, not just entertain.

That’s the very reason we created the video marketing workshop -- to eliminate that learning curve and help you accomplish these 3 things:

#1 Earn Buy-In

Things have a way of losing momentum real quick if nobody truly believes in it and bought in.

When I say buy-in, I mean employees are bought in to using video in their everyday tasks, leadership sees the affect this could have on the organization, and therefore approve a video budget and support the videographer.

Lack of buy-in is probably the number one killer of becoming great with video, and that’s why it’s such an important element of our workshops. We can, based on our experience and a deep rooted caring about this topic, get buy-in from the entire organization in 24 hours.

And it’s not only because of our experience, it’s also because of our second reason workshops are so effective.

#2 Create Outside Influence

“A prophet is not accepted in his hometown” and while there are exceptions it really is true.

Think about the last super innovative thing or idea that shook up your organization. Was it the idea of someone internally, or did it come from somewhere else?

This is what I often hear during workshops: “Wow Zach, I can’t believe you actually got them on camera, They’re doing great!”

Or from a someone on the marketing staff..

“The sales team FINALLY sees what I see, and I’ve been saying this for months! It just took YOU to say it”

Is it because I’m special or charming? Well, maybe. :-)

But in reality, hearing things from someone on the outside seems to have a different effect. That and some critical communication and persuasion will change the mind of the most resistant person on your team in most cases.

People are their own worst critics. If I can help them overcome their doubt and build their confidence in front of the camera during these workshops (which I will), I consider that a huge win.

#3 Create Momentum

Nothing worth having comes easy and the beginning phases of adopting a video culture are some of the toughest.

Things like:

  • Writing your first scripts
  • Getting new people in front of the camera
  • Setting up new or more advanced equipment

Without guidance, these things can be draining both emotionally and physically. Even the hardest working people might struggle at first.

In our video workshop, you’ll crush these tasks, getting that awkward adoption phase out of the way. This creates confidence and reassurance and after the workshop is over, you’re going to be excited about keeping the ball moving forward instead of daunted about how hard it’s going to be.

Key Takeaway

In closing, our video marketing workshops are a powerful and motivating experience. They’re not only incredibly valuable but they’re fun and engaging.

One of the most rewarding parts of MY job is seeing your organization on the fast track to great videos and having fun doing it. Clients in the past have come to me, exhausted with trying to get buy-in from their team, when they’re just trying to do their job.

I get to take that weight off their shoulders and champion them within the organization. Likewise, I leave the workshop knowing that they have all the momentum and tools they need to crush it with video.

If it sounds like something you’d like to experience in your organization, reach out to me. I’ve love to talk to you and see if this is a good fit for you and your goals with video.

Video Sales and Marketing Strategy
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