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Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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For Sales Leaders and Sales Teams

For Sales Leaders & Sales Teams

The digital age has brought with it a new set of challenges for sales leaders and sales teams. The way buyers make their purchasing decisions has fundamentally changed. They're waiting much longer to reach out to sales. On top of that, they expect to be able to find answers to their questions about cost, problems, comparisons, and so forth online, without having to talk to someone. Here you'll find resources to help you and your team succeed in the digital age by building trust with your buyers, so you can close more deals faster. 

Meet the Experts

Marc Amigone Sr. Account Executive, HubSpot Alumni, 8+ Years of Marketing & Business Development Experience

As an Account Executive, Marc is responsible for helping new and existing clients of the agency to accomplish their marketing goals.

Marc is an inbound evangelist. After working for HubSpot for two years as an Inbound Marketing Consultant, onboarding new HubSpot customers to the platform and teaching them the fundamentals of inbound marketing, he certifiably bleeds orange.

When he’s not working, Marc is passionate about yoga, music, food, travel and living life to the absolute fullest. He lives with his beautiful wife in Somerville, MA.

Myriah Anderson IMPACT+ Community Manager, 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

Myriah's experience has ranged from working at non-profits, a tech startup to inbound marketing agencies. When she first began her career at IMPACT she started as a Strategist where she oversaw and implemented marketing deliverables to help clients reach their goals.

Her current role consists of helping prospects discover the things they need to do to accomplish their marketing goals and whether or not IMPACT can help them achieve them.

When she’s not working, you’ll find Myriah traveling, hiking, volunteering her time at local animal sanctuaries, or cooking up some stellar vegan dishes.

Melanie Collins VP of Sales and Marketing, 15+ Years of Sales and Marketing Expertise, HubSpot Alumni

Melanie a 15-year sales and marketing veteran, with a degree in Broadcast Journalism from Emerson College in Boston, MA. She's a writer and storyteller at heart. 

In her current role here at IMPACT, she oversees the digital sales & marketing advisors to make sure all IMPACT is meeting or exceeding its clients expections. Her work as the Media and HVR Sales and Marketing Manager at HubSpot is what led her to join the IMPACT team.

Fun facts in no particular order: She created and was the Publisher of www.equippedbrewer.com, is a co-owner of a hard cider company that has distribution in 5 state, and has been on the air at CNN.

Tom DiScipio VP of Client Success, Speaker, 8+ Years Sales & Client Success Expertise

Tom DiScipio is responsible for the advocacy and success of our current clients, and the fostering of partnerships with organizations that allow us to provide our clients with even more value.

Beyond the day-to-day, Tom balances life at IMPACT with extra-curriculars including rockin’ out on guitar, photographing really cool things, and participating in all things automotive (more specifically BMW).

Genna Lepore Account Executive, 10+ Years of Sales Strategy and Account Management

Genna is a 10 year sales and training professional with a vast range of experience. Having worked for big name brands such as: EMC, Google, Hubspot and Virgin Pulse, Genna’s love for innovative and culture centric companies has lead her to IMPACT.

Here at IMPACT, Genna thrives in helping her clients understand their own “why.” Helping define a business’s core purpose, map a plan to conquer and execute their objectives is what she does best. Having spent three years in Hubspot’s Partner program, Genna chose to join IMPACT because of our stellar reputation and unparalleled transparency.
When not partnering with clients, Genna owns and operates a Standup Paddleboard Yoga studio.

On special occasions, she plans and consults wedding clients across New England. But most of her time is spent with her husband, their 100 lb chocolate lab and new baby boy, Camilo.

Marc Amigone Sr. Account Executive HubSpot Alumni, 8+ Years of Marketing & Business Development Experience

Myriah Anderson IMPACT+ Community Manager 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

Melanie Collins VP of Sales and Marketing 15+ Years of Sales and Marketing Expertise, HubSpot Alumni

Tom DiScipio VP of Client Success Speaker, 8+ Years Sales & Client Success Expertise

Genna Lepore Account Executive 10+ Years of Sales Strategy and Account Management

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