Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Watch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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Getting started with digital sales and marketing

How much should I budget for digital sales and marketing?

Should we hire an agency or in source our marketing?

What is account-based marketing and should we be doing it?

Getting started with Facebook or Google Ads

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They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Buy the book

What is They Ask, You Answer?

Why does They Ask, You Answer actually get results?

How They Ask, You Answer benefit sales

12-Month They Ask, You Answer Implementation Plan

Short-term wins you can expect with They Ask, You Answer

How to get your team to buy in to They Ask, You Answer

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Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demand

Virtual Sales training checklist

Video sales call best practices

What to do if your sales reps are missing their numbers during COVID

How to use LinkedIn to close more deals in 2021

Essential virtual selling tools and technology

Will virtual sales training with IMPACT help my team?

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Video

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Buy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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The ultimate guide to video for sales

7 most important videos for sales and marketing

What to include in your video marketing strategy

Ace your YouTube strategy in 2021

Video email marketing examples you'll want to copy

Everything you need to know about Vidyard

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HubSpot

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)

Inbound lead generation and conversion optimization

Getting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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The ultimate guide to the HubSpot marketing hub

The ultimate HubSpot marketing migration checklist

HubSpot CRM pros and cons

Is a HubSpot-hosted website more secure than a Wordpress site?

Hubspot pricing: your guide to everything HubSpot costs

Listen to the Hubcast podcast

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Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Ultimate Guide to Website Redesign for Businesses

The Definitive Guide to Website Strategy

The Website 6: Key Characteristics of the Perfect Inbound Website

Website Redesign: Inbound Marketing Agency vs Web Designer

HubSpot vs Wordpress: Which is best for me?

How Much Does a Website Redesign Cost?

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For Sales Leaders & Sales Teams

The digital age has brought with it a new set of challenges for sales leaders and sales teams. The way buyers make their purchasing decisions has fundamentally changed. They're waiting much longer to reach out to sales. On top of that, they expect to be able to find answers to their questions about cost, problems, comparisons, and so forth online, without having to talk to someone. Here you'll find resources to help you and your team succeed in the digital age by building trust with your buyers, so you can close more deals faster.

ADVANCED PLAYBOOK FOR SALES PROS & TEAMS

Ultimate Guide to Video for Sales

You want to start using video in your sales process, but how do you even start? What tools and tech do you need? How do you come off as likable and comfortable on camera? We answer these questions and much more in this guide.

By: Myriah Anderson, Client Success Specialist

Start Reading This Guide Now

HubSpot Sales Enterprise Consulting

Make the Most of Your HubSpot Sales Enterprise Investment

Your CRM and sales platform is the beating heart of your business, but how do you know what tool is right for you? And if you’ve already chosen HubSpot’s Sales Hub Enterprise, how do you get implementation right the first time? We can help.

You've Got Big Goals, We Can Help You Reach Them

Learn About Our HubSpot Sales Enterprise Consulting

Essential Reads & Resources

Content Strategy

They Ask, You Answer: A Revolutionary Approach to Digital Sales & Marketing for Businesses

By Liz Moorehead on July 10th, 2019

By Liz Moorehead

Content Marketing

Assignment selling: Interview with a salesman

By John Becker on June 21st, 2019

By John Becker

HubSpot

HubSpot CRM vs Salesforce: Which one is better?

By Lexie Ward on July 7th, 2020

By Lexie Ward

HubSpot

How Much Does the HubSpot CRM Cost?

By Carina Duffy on January 28th, 2019

By Carina Duffy

HubSpot

5 Most Common Problems with Onboarding Sales Teams to the HubSpot CRM

By Melanie Collins on May 13th, 2019

By Melanie Collins

Video Marketing

8 Things You Should Never, Ever Do in a Sales Video

By Myriah Anderson on December 13th, 2018

By Myriah Anderson

Marc Amigone Sr. Account Executive, HubSpot Alumni, 8+ Years of Marketing & Business Development Experience

As an Account Executive, Marc is responsible for helping new and existing clients of the agency to accomplish their marketing goals.

Marc is an inbound evangelist. After working for HubSpot for two years as an Inbound Marketing Consultant, onboarding new HubSpot customers to the platform and teaching them the fundamentals of inbound marketing, he certifiably bleeds orange.

When he’s not working, Marc is passionate about yoga, music, food, travel and living life to the absolute fullest. He lives with his beautiful wife in Somerville, MA.

Myriah Anderson IMPACT+ Community Manager, 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

Myriah's experience has ranged from working at non-profits, a tech startup to inbound marketing agencies. When she first began her career at IMPACT she started as a Strategist where she oversaw and implemented marketing deliverables to help clients reach their goals.

Her current role consists of helping prospects discover the things they need to do to accomplish their marketing goals and whether or not IMPACT can help them achieve them.

When she’s not working, you’ll find Myriah traveling, hiking, volunteering her time at local animal sanctuaries, or cooking up some stellar vegan dishes.

Melanie Collins VP of Sales and Marketing, 15+ Years of Sales and Marketing Expertise, HubSpot Alumni

Melanie a 15-year sales and marketing veteran, with a degree in Broadcast Journalism from Emerson College in Boston, MA. She's a writer and storyteller at heart.

In her current role here at IMPACT, she oversees the digital sales & marketing advisors to make sure all IMPACT is meeting or exceeding its clients expections. Her work as the Media and HVR Sales and Marketing Manager at HubSpot is what led her to join the IMPACT team.

Fun facts in no particular order: She created and was the Publisher of www.equippedbrewer.com, is a co-owner of a hard cider company that has distribution in 5 state, and has been on the air at CNN.

Tom DiScipio VP of Client Success, Speaker, 8+ Years Sales & Client Success Expertise

Tom DiScipio is responsible for the advocacy and success of our current clients, and the fostering of partnerships with organizations that allow us to provide our clients with even more value.

Beyond the day-to-day, Tom balances life at IMPACT with extra-curriculars including rockin’ out on guitar, photographing really cool things, and participating in all things automotive (more specifically BMW).

Genna Lepore Account Executive, 10+ Years of Sales Strategy and Account Management

Genna is a 10 year sales and training professional with a vast range of experience. Having worked for big name brands such as: EMC, Google, Hubspot and Virgin Pulse, Genna’s love for innovative and culture centric companies has lead her to IMPACT.

Here at IMPACT, Genna thrives in helping her clients understand their own “why.” Helping define a business’s core purpose, map a plan to conquer and execute their objectives is what she does best. Having spent three years in Hubspot’s Partner program, Genna chose to join IMPACT because of our stellar reputation and unparalleled transparency.
When not partnering with clients, Genna owns and operates a Standup Paddleboard Yoga studio.

On special occasions, she plans and consults wedding clients across New England. But most of her time is spent with her husband, their 100 lb chocolate lab and new baby boy, Camilo.

Marc Amigone Sr. Account Executive HubSpot Alumni, 8+ Years of Marketing & Business Development Experience

Read Bio

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Myriah Anderson IMPACT+ Community Manager 6+ Years Marketing Experience, Track Record of Helping Clients Double Their Traffic and Leads

Read Bio

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Melanie Collins VP of Sales and Marketing 15+ Years of Sales and Marketing Expertise, HubSpot Alumni

Read Bio

Visit Team Page

Tom DiScipio VP of Client Success Speaker, 8+ Years Sales & Client Success Expertise

Read Bio

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Genna Lepore Account Executive 10+ Years of Sales Strategy and Account Management

Read Bio

Visit Team Page

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For Sales Leaders & Sales Teams

Ultimate Guide to Video for Sales

You want to start using video in your sales process, but how do you even start? What tools and tech do you need? How do you come off as likable and comfortable on camera? We answer these questions and much more in this guide.

By: Myriah Anderson, Client Success Specialist

Make the Most of Your HubSpot Sales Enterprise Investment

Your CRM and sales platform is the beating heart of your business, but how do you know what tool is right for you? And if you’ve already chosen HubSpot’s Sales Hub Enterprise, how do you get implementation right the first time? We can help.

Essential Reads & Resources

They Ask, You Answer: A Revolutionary Approach to Digital Sales & Marketing for Businesses

Assignment selling: Interview with a salesman

HubSpot CRM vs Salesforce: Which one is better?

How Much Does the HubSpot CRM Cost?

5 Most Common Problems with Onboarding Sales Teams to the HubSpot CRM

8 Things You Should Never, Ever Do in a Sales Video

Meet the Experts

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