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TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
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Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Build a Thriving Business in any economy

Build a thriving business in any economy
IMPACT's sales and marketing training programs help businesses implement the systems, skills and habits that lead to long-term, sustainable revenue growth.
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Since working with IMPACT...

+100%
Year-Over-Year Growth
"We never thought we’d graduate from needing an agency, but IMPACT took us to the point where we’re completely self-sufficient."
Dan Godla
Dan Godla
Founder & CEO, ThoroughCare
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+183%
Business Growth
"In 2020, we wrote about $66K worth of business as a result of our website efforts. In 2021 we’re already at $185K. We’ve seen such incredible growth..."
Kaitlyn Pintarich
Kaitlyn Pintarich
Owner, Berry Insurance
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+$1M
Revenue Growth
"It's changed how we even look at business. Our competition doesn't like it. By what we're doing, we're raising the standard 10-fold in the industry."
Scott Merritt
Scott Merritt
Owner, Fire & Ice Heating & Air
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“Traditional” marketing and sales tactics don’t work like they used to

Running expensive online ads, buying radio spots, cold-calling, and other “traditional” tactics fail to earn the trust of today’s consumers. The way people buy has fundamentally changed, but most businesses still haven’t updated the way they market and sell.
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This leads to the problems most business leaders have when they first come to IMPACT:
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“We’re spending too much money on outsourced marketing agencies."

“We’re not getting enough (quality) leads from our website."

“We don't have a reliable way to acquire new customers."

“We’re having trouble closing deals, and we're leaving money on the table."

"We don't know if our marketing efforts are producing an ROI."

"Our marketing strategy isn't working, and I don't know how to fix it."

"Our sales and marketing teams are not aligned on how to drive revenue."

Adopt a new mindset around marketing and sales

Our training and coaching programs are rooted in the transformative business framework called They Ask, You Answer — a proven approach that has revolutionized how thousands of businesses around the world market and sell to modern buyers.

The core philosophy of They Ask, You Answer is simple:

If your prospects are asking questions about your products or services, you have an obligation to answer them – honestly and transparently – on your website.

TAYA-Book-Homepage (1)

Adopt a new mindset around marketing and sales

Our training and coaching programs are rooted in the transformative business framework called They Ask, You Answer — a proven approach that has revolutionized how thousands of businesses around the world market and sell to modern buyers.

The core philosophy of They Ask, You Answer is simple:

If your prospects are asking questions about your products or services, you have an obligation to answer them – honestly and transparently – on your website.

Shift the way you do business
IMPACT helps businesses embrace and implement this system of thinking, which results in a meaningful shift in the way they look at, and do business.
Old Way
Old Way vs New Way
New Way

Marketing is a form of self-promotion that interrupts prospects, doesn’t provide value, and erodes trust.

Marketing is a form of education that answers prospects’ questions, reduces friction, and earns trust.

Marketing efforts rely on trendy or emerging tactics that might yield short-term success before becoming obsolete and ineffective.

Marketing efforts are based on a set of timeless principles that drive sustainable results for the life of the business.

Marketing and Sales departments are completely siloed and misaligned.

Marketing and Sales work as a unified team to drive revenue together.

You’re spending thousands of dollars each month outsourcing to one or multiple marketing agencies.

You invest in an internal marketing staff with the skills and capabilities needed to drive self-sustainable results.

You can’t measure the ROI (return on investment) of your marketing efforts.

You can confidently measure which marketing efforts are driving a return (and which ones are not).

Your website isn’t a reliable source for generating new leads and customers.

Your website is your primary source for new customers. It generates ready-to-buy leads, and is an asset to your sales team.

Your salespeople struggle to build authority and communicate effectively with prospects/leads from your website.

Your salespeople are world-class communicators that are seen as trusted advisors leading to larger deals and higher customer lifetime value.

Your salespeople have low close rates as a result of frustrated prospects or stalled deals.

You have a shorter sales cycle with improved close rates and better margins.

“We can attribute $3 million in revenue in a single quarter to our content marketing strategy and execution."
martha-brown Martha Brown, CEO, La-Z-Boy Southeast
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Drive continuous business growth with a proven, repeatable system

Our coaching, training and implementation programs are at the core of a holistic system that will transform the way you market, sell, and grow. More importantly, you and your team will learn to adopt this system as your own — enabling YOU to DRIVE the growth of your business, for the life of your business.
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Learn from world-class business coaches, trainers, and practitioners

You’ll be guided by experts who have applied these systems and habits in real-life scenarios, with hundreds of clients. They’ll help you see around the corner, avoid the common pitfalls, and build the motions within your business that lead to life-changing growth.

Meet some of our world-class team
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Allison Riggs
Allison Riggs
Head Coach
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Allison excels as a catalyst for transformation within organizations across the globe. She trains sales, marketing, and leadership teams to embrace a culture of radical transparency within their organizations, empowering them to become the most trusted voice in their space.

With deep roots in the marketing world she has used her in-house and agency experiences to prove the value of great content, great communication and great leadership. All of which ultimately lead to more cohesive, productive teams; increased revenue; and more trust with buyers.

Chris Duprey
Chris Duprey
Chief Customer Officer
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Chris brings over two decades of multi-faceted leadership experience from both the military and business world.  Driven by a desire to inspire and develop others, Chris is a high energy leader always working to better his team and their clients.  

An Operation Iraqi Freedom and Operation Enduring Freedom veteran, Chris held numerous leadership and staff positions while serving as an Infantry Officer in the US Army.  The highlight of Chris’s military career was serving as the Commander for D Company, 1st Battalion, 504th Parachute Infantry Regiment, 1st Brigade Combat Team, 82nd Airborne Division.

Chris has a BA in Liberal Studies from Thomas Edison State College and an MS in Organizational Leadership from Quinnipiac University.  While not working to inspire and develop his team, you’ll find Chris writing songs and jamming on one of his many guitars.

Briana Walgenbach
Briana Walgenbach
Lead AI Trainer
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Briana Walgenbach brings a unique blend of expertise and passion to her roles at IMPACT. With a background in teaching and sales, she seamlessly transitions into her roles as a content trainer, video trainer, and our AI strategic lead. Briana's strength lies in her ability to break down complex concepts into simplistic ideas that are straightforward and consumable. In turn, this makes her an invaluable asset to clients seeking to navigate the realm of AI and content creation.

Hailing from the heart of Wisconsin but now proudly calling Northern Colorado home, Briana's journey reflects her love for both adventure and learning. Beyond the confines of work, Briana finds solace in the great outdoors, indulging in activities like hiking in the Rocky Mountains and rock climbing, all while balancing a love for yoga and running. Briana's dedication to personal growth extends beyond her professional endeavors; she is an avid reader, always eager to delve into new topics and ideas. When not immersed in a good book, Briana cherishes moments spent with her husband and doggo, Jasper, whether it's enjoying the tranquility of nature or engaging in artistic pursuits like painting.

Briana's commitment to excellence, coupled with her genuine enthusiasm for AI and teaching, allows her to bring the very best version of herself to those she serves. With a focus on building meaningful relationships and fostering a collaborative environment, Briana is a driving force behind IMPACT's mission to empower clients, drive success in the ever-evolving world of AI, and crush their digital sales and marketing goals.

Brian Casey
Brian Casey
Head Coach
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Brian uses his background in sales & inbound marketing strategy to coach clients on creating content that impacts sales. As a salesperson, he experienced the first-hand struggles of legacy sales tactics. Through these struggles, he came to learn inbound marketing and became obsessed.

His experience in working with clients spans across all types of businesses in unique markets. He enjoys teaching content marketing strategies to help these businesses reach their ideal buyers.

Outside of work, Brian enjoys coaching and playing Ultimate Frisbee. He has been an advisor and coach to his alma mater, UNC-Wilmington, since 2012. He also enjoys discovering new music and attending concerts in and around Charlotte.

Jessica Palmeri
Jessica Palmeri
Director of HubSpot Training
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Jessica is the  Director of HubSpot Training with a long track record of leveraging HubSpot as a marketer, as well as training HubSpot clients on how to maximize their investment in the tool.

Jessica has 10+ years of hands-on HubSpot experience. She works with clients to up their inbound marketing game, consider out-of-the-box automation strategies, and ultimately achieve their organizational goals.

She’s active in Certified HubSpot Trainer User Groups and periodically connects with product managers at HubSpot to provide feedback on their product roadmap.

When she’s not HubSpotting, Jessica loves to tackle new recipes in the kitchen, and she’s always down for a good road trip or weekend hike to enjoy spending time outside (away from her laptop).

Devon McCarty
Devon McCarty
Coach
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They Ask, You Answer Coach, Devon McCarty, leads with his sleeves up. Devon works with sales, marketing, and leadership teams to understand the value of and to implement their digital sales and marketing strategies.

With a love of mentorship and teaching, he's known for his energy, optimism, and his ability to make virtually anyone he works with comfortable in just a few minutes. He inspires change, challenges thinking, and ensures that anyone can be excellent on and off-camera.

His previous experience as an inbound video marketer and broadcast journalist has given him the tools and passion to take the digital sales and marketing initiatives of his clients, to the next level. His experiences as a veteran of the United States Marine Corps gave him the drive and abilities to lead teams anywhere.

“Without IMPACT’s help, without us having that coaching, there’d be no way we would have been able to do this.”
Chris-Brandt Chris Brandt, Dir. of Marketing & Sales, EW Motion Therapy
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Our promises to you

Everything you'll learn is based on simple, fundamental principles and habits that improve a company’s sales and marketing results. If you and your team commit to the learning and put in the effort necessary for growth, we promise that you will:

Trusted-Voice

Become one of the most trusted voices in your market.

Eliminate- Dependence

Eliminate your dependence on outside marketing agencies.

More-Sales

Drive significantly more sales and revenue.

Dont Skip this Step

Request a free, 30-minute coaching session

This is your time to be heard and understood — to talk about the sales, marketing or other business challenges that have been keeping you up at night.

You’ll get the same guidance and support that we give to our clients.

We’ll listen (without judgement), ask questions, and help you visualize the next steps you should take, even if it isn’t working with IMPACT.

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See what you can expect during your coaching session.
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Your community is here

Join leaders, marketers & salespeople on the same journey as you

Connect with and learn from some of the greatest minds in marketing, sales, and leadership. Expert-led courses, community events, certifications, discussions and more await you and your entire team inside our online learning community, IMPACT+.

IMPACT+ Homepage Showcase

Experience more from IMPACT

Earn trust and win more customers in the age of AI
IMPACT LIVE 2024

The premiere event for the They Ask, You Answer community to come together and learn from each other and connect.

How does your sales & marketing measure up?

Take the free assessment and learn what you can start doing today to boost traffic, leads, and sales.

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