The Results
Are In!

Your overall score is a snapshot out of 100 that shows how prepared your business is for the massive shift happening right now, from traditional marketing tactics like Google search and paid ads, to a future powered by AI-driven recommendations. 

In the next five years, success will belong to businesses that are known and trusted — by AI, and by the buyers it influences.

Here's what your score means:

You're at Risk of Falling Behind

Your current marketing strategy likely relies too much on outdated tactics, and it won’t be enough to stay competitive in the future. Without significant improvements to your content, website, and more, you risk losing visibility, leads, and sales.

The good news? Below is a breakdown of what the 5 categories in your score mean, and where specifically to focus to future-proof your business.

You're on the right track, but not fully future-ready

You’ve made important progress, but there are clear gaps that could limit your growth as AI takes over more of the buying journey. The next 5 years will challenge businesses that haven’t fully evolved their sales and marketing systems. Now’s the time to strengthen your weak spots and secure your place in the future market.

Below is a breakdown of what the 5 categories in your score mean, and where specifically to focus your energy to future-proof your business.

You're ready to lead the future

You’ve built a strong foundation that puts you ahead of your competition. Your business is positioned to win trust with both buyers and AI, making you highly visible and competitive as traditional marketing loses effectiveness. Your biggest challenge will be to stay focused on innovating and refining your strategy.

Below is a breakdown of what the 5 categories in your score mean, and where specifically to focus your energy to future-proof your business.

The Results
Are In!

The 5 Components of Endless Customers

This assessment measures your readiness across five core areas that determine whether your marketing is built for lasting growth. We call this The 5 Components of Endless Customers. It's the 5 components that every organization must strengthen and optimize to achieve lasting growth.

Here's what they mean, where you fall, and immediate actions you can take to improve your score.

Content

Your Content

Content is how buyers discover your brand, evaluate your expertise, and decide whether you’re worth their time. It attracts qualified leads by answering their most important questions and builds trust long before your team ever speaks to them. Without it, you’re invisible in the moments that matter most.

1%
Are you consistently producing multiple articles and videos and distributing them online on a weekly basis?
Are you treating your YouTube channel like it’s as important as your company’s website?
Are you actively producing short-form video content, specifically for social media (TikTok, Reels, Shorts, etc)?
Are you consistently publishing content online that addresses the most common questions your buyer ask, such as pricing and who your competitors are?
Do you explicitly state who your product/service is and isn’t a good fit for on your website?

Learn How to Improve & Take Action:

Website

Your Website

Buyers no longer rely on your website for early research. That happens on social, through AI tools, and often on Google without clicking. When they do visit, it’s with intention. Your website must take on the role of a digital salesperson, guiding serious buyers through fast, helpful, self-service experiences that support their decision-making.

1%
Do you have a robust learning center on your website where people can access educational articles, videos, and buyer guides?
Can prospects move through most of the buying process without needing to talk to someone?
Can a buyer visit your website and get answers to questions around the cost of your product/service, like: 1. What drives cost up and down? 2. Why are you more or less expensive than others 3. Where do your prices fall (general range)?
Does your website include at least one video for every major page of your site?

Learn How to Improve & Take Action:

AI_Graph

Your Sales Activities

Sales conversations over the next five years will begin later and move faster. Your team must adapt to buyers who already know what they want, expect transparency, and don’t tolerate friction. Sales activities need to be consultative, aligned with content, and built to close confidently and quickly.

1%
Do your salespeople use content and video before sales meetings to further educate the buyer?
Do you have a documented sales process that everyone on your sales team follows?
Are you using 1:1 video consistently in the sales process? For example, are your salespeople sending personalized videos to prospects in emails vs text-only emails?
Are you creating videos where your salespeople are the ones on-camera acting as subject matter experts?

Learn How to Improve & Take Action:

right_technology

Your Technology

Over the next five years, AI will play a bigger role in every marketing and sales function. The quality of your data, the reliability of your systems, and the way your teams use automation will determine how fast you can move, how well you adapt, and how much impact you make.

1%
Is AI actively recommending your brand and website right now?
Are you currently using a CRM like HubSpot, Salesforce, or similar?
Is your sales team inputting clean, consistent data into your CRM?
Are you using AI to confidently measure and analyze customer behavior, trends, ROI, or to optimize campaigns?
Have you tested or implemented AI tools to help create marketing content in the past 6 months?

Learn How to Improve & Take Action:

Alignment

Your Culture of Performance

In the next five years, speed of execution will outpace strategy alone. Teams that embrace experimentation, adapt quickly, and follow through will win. A culture of accountability, learning, and ownership, especially across marketing and sales, will be the difference between brands that grow and brands that get left behind.

1%
Does your leadership team fully believe in and give 100% support to the marketing department as a catalyst for success?
Do your sales and marketing departments meet together weekly to discuss content strategy?
Do you have the right staff in place to produce content without having to outsource activities such as video creation, text based content creation, SEO, social media posting, or website updates?
Are any of your teams being trained on how to use AI effectively in their work?
Do you have a documented and followed process for how AI is used across your organization?

Learn How to Improve & Take Action: