IMPACT Inbound Marketing Agency]

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

[NEW] The Endless Customers Podcast is now available everywhere. Learn how to earn trust & win more customers in the age of AI. Listen Now Listen Now

Free Assessment: How does your sales & marketing measure up?

Close Bottom Left Popup Offer

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.
Myriah Anderson

By Myriah Anderson

Mar 3, 2020


Video Marketing
Join 40,000+ sales and marketing pros who receive our weekly newsletter.

Get the most relevant, actionable digital sales and marketing insights you need to make smarter decisions faster... all in under five minutes.

Thanks, stay tuned for our upcoming edition.
Video Marketing

Amplify your video content with social ads [Film School for Marketers, Ep. 37]

Myriah Anderson

By Myriah Anderson

Mar 3, 2020

Amplify your video content with social ads [Film School for Marketers, Ep. 37]

For many organizations, social media plays a big role in brand awareness, lead generation, and audience building.

However, you may be noticing that organic reach on social is increasingly difficult and it’s hard to cut through the noise. 

This episode of the FSM is brought to you by Quicc. 

Today we have special guest Dan Baum, Paid Media Specialist at IMPACT, to talk about how you should use social ads to amplify your content and connect with buyers.

Dan specializes in paid media campaigns and media buying for our clients utilizing ads on Google, YouTube, and LinkedIn.

Listen to the full episode here (or scroll down to watch the video):

Featured Sponsor: Quicc

You spend a lot of time on your videos. So when it comes time to publish, why not optimize your videos to make sure you’re reaching every possible viewer with your message?

Quicc allows anyone in your organization to quickly generate open captions for your videos. That means captions that are always there, no matter where your viewers are watching.

They’re always visible, they’re going to stop the scroll, and they are going to cater to all of your viewers.

Screen Shot 2020-02-24 at 2.28.03 PM

Using AI technology, it can generate your captions in just a few minutes and it’s very inexpensive with plans starting as low as $12 per month.

Quicc has saved marketers and videographers like you over 400,000 minutes of time, so believe me, they’re worth checking out.


Visit to try out Quicc today.

Dan's official recommendations about Paid Media

Although Dan typically runs the campaigns for our clients, he shared with us some great tips and tricks for you to do this in-house.

If you're outsourcing your paid media efforts currently, this episode is packed with good information to help you get the most out of that relationship.

In this episode we cover: 

  • Out of Google, YouTube, and LinkedIn which brings the best value for dollars spent
  • The major factors of cost with LinkedIn and YouTube ads
  • Why video is an important part of advertising on social media compared to images and/or written content
  • A typical campaign structure that includes video content (for example retargeting efforts)
  • Quality of video ads: user generated content vs. polished video
  • Which paid media platforms are the most user friendly vs. which are more complicated
  • How most agencies structure their pricing with paid media and what factors impact it (doing it for you vs. consulting)
  • How can someone look at the performance of paid ads and know if they are doing a good job
  • What are typical red flags people miss that get in the way of their success with paid ads 

If you are looking to learn more about paid media we highly suggest checking out Dan’s pillar page, The Ultimate Guide to Google Ads.

Dan's hand-picked articles from IMPACT about Paid Media

If you have specific questions and want to reach out to Dan you can find him on LinkedIn here or email him at

We’d love to hear from you!

First, subscribe to our Film School for Marketers Podcast.

Second, leave us a review on iTunes or share the love with fellow marketers and sales professionals who could benefit from our content.

Lastly, have a question or idea for a future episode? Let us know!

MarketHer iTunes Subscribe New call-to-action Listen on Google Play Music 

Free Assessment:

How does your sales & marketing measure up?
Take this free, 5-minute assessment and learn what you can start doing today to boost traffic, leads, and sales.