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Paid Media & PPC Advertising Playbook

The Ultimate Guide to Google Ads

How to Create Revenue-Generating Google Ads

You've Got a Lot of Questions...

  • "What the heck are Google Ads? Is that different from PPC?"
  • "Are Google Ads right for my business?"
  • "What are the different types of Google Ads available to me?"
  • "What are the rookie mistakes everyone makes, and how do I avoid them?"
  • "How do I make the most of my Google Ads budget?"
  • "How do we generate a lot of revenue from our Google Ads campaigns?"

Dan and Jason -- our Google Ads and PPC dream team -- have the answers to those questions (and more) in this definitive guide to Google Ads. 

Start Learning About Google Ads Now! 

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Where Do You Want to Start?

Click on any chapter to scroll directly to it.
Chapter 1 What Are Google Ads?
Chapter 2 Are Google Ads a Good Choice for Your Business?
Chapter 3 How to Set Up a Google Ads Account for the First Time
Chapter 4 What Are the Different Types of Google Ads?
Chapter 5 The 2 Things That Will Make or Break Your Google Ads Campaigns
Chapter 6 The 7 Most Common Google Ads Mistakes (AKA How to Not Waste Your 💰)
Chapter 7 How to Retarget Website Visitors Through Remarketing

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Table of Contents
Chapter 1 What Are Google Ads?
Chapter 2 Are Google Ads a Good Choice for Your Business?
Chapter 3 How to Set Up a Google Ads Account for the First Time
Chapter 4 What Are the Different Types of Google Ads?
Chapter 5 The 2 Things That Will Make or Break Your Google Ads Campaigns
Chapter 6 The 7 Most Common Google Ads Mistakes (AKA How to Not Waste Your 💰)
Chapter 7 How to Retarget Website Visitors Through Remarketing