Filter By Topic or Audience:

Paid Media

Google Ads, Facebook, and LinkedIn advertising — oh my! Taking the plunge with paid media can pay off big time... but advertising on these channels can quickly turn into a complex and intimidating money pit. What should you expect out of your first Google Ads campaigns? How do you maximize your Facebook ads investment? Are LinkedIn and Instagram ads worth the money? Get the answers to the questions (and much more) in the following resources.

A Must-Read for All Digital Marketers

The only Google Ads getting started guide you'll ever need (from our experts)

So, you’ve begun your quest into the world of Google advertising. Trust us when we say it's addictive. Also, given how often there's a new Google Ads update being announced, it can be a little... challenging to stay on top of what's working and what's not. Think of this guide as a virtual Google Ads expert in your pocket — with answers to every question you may have about one of the world's most popular paid advertising channel.

By Jason Linde & Dan Baum, Paid Media Specialists at IMPACT

Start Reading This Ungated Guide Now

Omni-Channel Paid Ad Strategy & Management

Increase ad conversions with seamless, revenue-generating, cross-platform campaigns

"Ali's dedication to our not only our paid accounts but also our brand strategy is something I'd never witnessed before - she truly cares about our success. Jason's tenacity and expertise on search had our ROAS higher than I have ever seen in any search account. Their dedication to our brand has helped us navigate the difficult COVID-19 waters with not only high performance but a reassurance that was so needed."

Our OMNI-CHANNEL Paid Media Experts Are Your Secret Weapon

Learn More About Our Omni-Channel Paid Media Services

Featured Insights

Facebook Ads

What Facebook Ads problems do digital marketers need to watch out for?

By Ali Parmelee on June 4th, 2020

By Ali Parmelee

Google Ads

Google Ads help: Why your clicks and impressions have suddenly flatlined

By Dan Baum on May 6th, 2020

By Dan Baum

Marketing Strategy

What is omni-channel marketing? (a paid media beginner's guide)

By Rachel Palmateer on July 13th, 2020

By Rachel Palmateer

Social Media Marketing

Are LinkedIn ads really worth paying for?

By Jason Linde on April 3rd, 2020

By Jason Linde

Hiring an Agency

The 5 PPC agency relationship problems that are major red flags

By Dan Baum on January 24th, 2020

By Dan Baum

Google Ads

What Should You Expect from Your First Google Ads Campaigns?

By Jason Linde on September 17th, 2019

By Jason Linde

Jason Linde Google Ads Lead, Paid Media Specialist, 5+ Years Experience Creating PPC Strategies, 20+ Years of Digital Marketing Expertise

Jason joined IMPACT after spending the last 15+ years in the digital marketing space, while concentrating in paid advertising for the past 8 years while working alongside his wife while running a successful agency of their own.

Jason has a passion for search marketing and helping people grow and succeed within the paid space.

When he’s not working, you’ll find Jason searching for the best outdoor spots for hiking or biking. If not outdoors, he is spending time with his wife finding the best hidden craft beer spots to sample up and down the east coast to eat.

Ali Parmelee Facebook Ads Lead, Paid Media Specialist, Speaker, 15+ years of PPC and Facebook Ads expertise

As IMPACT’s Facebook Ads Strategist, Ali build and manages full-funnel e-commerce and lead generation campaigns. She loves Facebook Ads, and see's them as the perfect blend of creativity and analytics.

As part of an elite Mastermind group with some of the best Facebook advertisers in the world, she continuously builds her skills and pushs boundaries to produce dynamic marketing results—and return on investment.

Ali thrives in the constantly evolving landscape of Facebook and Instagram Ads with full-funnel development, marketing automation and growth strategies.

Rachel Palmateer Director of Paid Media, 6+ Years of Digital Marketing and Project Management Experience

Rachel is the Paid Media team lead at IMPACT. She is passionate about all things marketing and the psychology that drives buyer behavior.

With 6+ years of experience in the industry, she brings enthusiasm and a knack for looking at things from a different angle to her client accounts.

Based in Boulder, Rachel can usually be found laughing at her dog and getting fresh mountain air somewhere along the Front Range.

Jason Linde Google Ads Lead, Paid Media Specialist 5+ Years Experience Creating PPC Strategies, 20+ Years of Digital Marketing Expertise

Read Bio

Visit Team Page

Ali Parmelee Facebook Ads Lead, Paid Media Specialist Speaker, 15+ years of PPC and Facebook Ads expertise

Read Bio

Visit Team Page

Rachel Palmateer Director of Paid Media 6+ Years of Digital Marketing and Project Management Experience

Read Bio

Visit Team Page

Search Engine Optimization

Podcasts & Shows

Episodes About Paid Media

"Google Ads Copywriting" with Jason Linde (Content Lab, Ep. 28)

April 20th, 2019

Social Media Marketing

More from the Learning Center:

Filter By Topic or Audience:

Paid Media

The only Google Ads getting started guide you'll ever need (from our experts)

By Jason Linde & Dan Baum, Paid Media Specialists at IMPACT

Increase ad conversions with seamless, revenue-generating, cross-platform campaigns

Our OMNI-CHANNEL Paid Media Experts Are Your Secret Weapon

Featured Insights

What Facebook Ads problems do digital marketers need to watch out for?

Google Ads help: Why your clicks and impressions have suddenly flatlined

What is omni-channel marketing? (a paid media beginner's guide)

Are LinkedIn ads really worth paying for?

The 5 PPC agency relationship problems that are major red flags

What Should You Expect from Your First Google Ads Campaigns?

Meet the Experts:

Recent Articles & Videos

ICYMI: Digital marketing news update for July 26, 2021

ICYMI: Digital marketing news update for July 19, 2021

Google: 'Here's how to prepare for the future private web'

ICYMI: Digital marketing news update for July 12, 2021

ICYMI: Digital marketing news update for July 6, 2021

Podcasts & Shows

Episodes About Paid Media

"Google Ads Copywriting" with Jason Linde (Content Lab, Ep. 28)

April 20th, 2019

ICYMI: Digital marketing news update for June 28, 2021

Google punts third-party cookie ban to 2023 for 'responsible planning'

ICYMI: Digital marketing news update for June 21, 2021

ICYMI: Digital marketing news update for June 14, 2021

ICYMI: Digital marketing news update for June 7, 2021

You can boost LinkedIn posts and promote events, marketers

ICYMI: Digital marketing news update for May 24, 2021

ICYMI: Digital marketing news update for May 17, 2021

ICYMI: Digital marketing news update for May 10, 2021

What Apple's iOS 14 updates mean for your paid media strategy ft. Tim Keen (Inbound Success, Ep. 192)

Marketers, Facebook Analytics will be no more on June 30, 2021

Facebook ads vs. boosted posts: Which is more effective in 2021?

Google Ads help: Top 10 reasons your Google Ads campaigns are failing

Free LinkedIn marketing and advertising learning center now live

Google Ads vs Facebook Ads: Which is better for your 2021 ad strategy?

Profit curve is key to your Google Ads strategy Ft. Mike Rhodes of WebSavvy (Inbound Success, Ep. 182)

Working with IMPACT on paid media: What to expect

Snapchat is betting big on Bitmoji fashion

Instagram advertisers can create branded content ads on creators’ accounts

TikTok still available in the US despite not reaching a sell-off deal

New Pinterest weighted ads have better CX customization

What will retail and e-commerce spending look like this holiday season?

YouTube audio ads (now in beta) help brands reach listeners for less

Retailers aimed to avoid Black Friday crunch with early paid ads

What is a paid ads performance fee, and how do they work at IMPACT?

Chrome is saying goodbye to third-party cookies: How can marketers pivot? [Infographic]

Google Ads: YouTube ads in attribution, better lift measurements

Facebook Ads removing 28-Day attribution model, defaulting to 7-day

3 costly mistakes brands make with Black Friday and Cyber Monday Facebook and Instagram ads

Facebook ad 20% text limit is now a thing of the past

3 costly Google ads mistakes brands make with Black Friday and Cyber Monday

Does IMPACT only offer consulting, or do you offer implementation services as well?

Should you hire a paid media agency for your Black Friday and Cyber Monday campaigns?

We're new to paid ads; what can we expect in our first 6 months with IMPACT?

We're not new to paid ads; what can we expect in our first 6 months with IMPACT? [Interview]