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Paid Media

Paid Media

Google Ads, Facebook, and LinkedIn advertising — oh my! Taking the plunge with paid media can pay off big time... but advertising on these channels can quickly turn into a complex and intimidating money pit. What should you expect out of your first Google Ads campaigns? How do you maximize your Facebook ads investment? Are LinkedIn and Instagram ads worth the money? Get the answers to the questions (and much more) in the following resources.

Meet the Experts:

Jason Linde Google Ads Lead, Paid Media Specialist, 5+ Years Experience Creating PPC Strategies, 20+ Years of Digital Marketing Expertise

Jason joined IMPACT after spending the last 15+ years in the digital marketing space, while concentrating in paid advertising for the past 8 years while working alongside his wife while running a successful agency of their own.

Jason has a passion for search marketing and helping people grow and succeed within the paid space.

When he’s not working, you’ll find Jason searching for the best outdoor spots for hiking or biking. If not outdoors, he is spending time with his wife finding the best hidden craft beer spots to sample up and down the east coast to eat.

Ali Parmelee Facebook Ads Lead, Paid Media Specialist, Speaker, 15+ years of PPC and Facebook Ads expertise

As IMPACT’s Facebook Ads Strategist, Ali build and manages full-funnel e-commerce and lead generation campaigns. She loves Facebook Ads, and see's them as the perfect blend of creativity and analytics.

As part of an elite Mastermind group with some of the best Facebook advertisers in the world, she continuously builds her skills and pushs boundaries to produce dynamic marketing results—and return on investment.

Ali thrives in the constantly evolving landscape of Facebook and Instagram Ads with full-funnel development, marketing automation and growth strategies.

Rachel Palmateer Director of Paid Media, 6+ Years of Digital Marketing and Project Management Experience

Rachel is the Paid Media team lead at IMPACT. She is passionate about all things marketing and the psychology that drives buyer behavior.

With 6+ years of experience in the industry, she brings enthusiasm and a knack for looking at things from a different angle to her client accounts.

Based in Boulder, Rachel can usually be found laughing at her dog and getting fresh mountain air somewhere along the Front Range.

Jason Linde Google Ads Lead, Paid Media Specialist 5+ Years Experience Creating PPC Strategies, 20+ Years of Digital Marketing Expertise

Ali Parmelee Facebook Ads Lead, Paid Media Specialist Speaker, 15+ years of PPC and Facebook Ads expertise

Rachel Palmateer Director of Paid Media 6+ Years of Digital Marketing and Project Management Experience

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