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Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Paid Media

Paid Media

Google Ads, Facebook, and LinkedIn advertising — oh my! Taking the plunge with paid media can pay off big time... but advertising on these channels can quickly turn into a complex and intimidating money pit. What should you expect out of your first Google Ads campaigns? How do you maximize your Facebook ads investment? Are LinkedIn and Instagram ads worth the money? Get the answers to the questions (and much more) in the following resources.

Meet the Experts:

Jason Linde Google Ads Lead, Paid Media Specialist, 5+ Years Experience Creating PPC Strategies, 20+ Years of Digital Marketing Expertise

Jason joined IMPACT after spending the last 15+ years in the digital marketing space, while concentrating in paid advertising for the past 8 years while working alongside his wife while running a successful agency of their own.

Jason has a passion for search marketing and helping people grow and succeed within the paid space.

When he’s not working, you’ll find Jason searching for the best outdoor spots for hiking or biking. If not outdoors, he is spending time with his wife finding the best hidden craft beer spots to sample up and down the east coast to eat.

Ali Parmelee Facebook Ads Lead, Paid Media Specialist, Speaker, 15+ years of PPC and Facebook Ads expertise

As IMPACT’s Facebook Ads Strategist, Ali build and manages full-funnel e-commerce and lead generation campaigns. She loves Facebook Ads, and see's them as the perfect blend of creativity and analytics.

As part of an elite Mastermind group with some of the best Facebook advertisers in the world, she continuously builds her skills and pushs boundaries to produce dynamic marketing results—and return on investment.

Ali thrives in the constantly evolving landscape of Facebook and Instagram Ads with full-funnel development, marketing automation and growth strategies.

Rachel Palmateer Director of Paid Media, 6+ Years of Digital Marketing and Project Management Experience

Rachel is the Paid Media team lead at IMPACT. She is passionate about all things marketing and the psychology that drives buyer behavior.

With 6+ years of experience in the industry, she brings enthusiasm and a knack for looking at things from a different angle to her client accounts.

Based in Boulder, Rachel can usually be found laughing at her dog and getting fresh mountain air somewhere along the Front Range.

Jason Linde Google Ads Lead, Paid Media Specialist 5+ Years Experience Creating PPC Strategies, 20+ Years of Digital Marketing Expertise

Ali Parmelee Facebook Ads Lead, Paid Media Specialist Speaker, 15+ years of PPC and Facebook Ads expertise

Rachel Palmateer Director of Paid Media 6+ Years of Digital Marketing and Project Management Experience

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