Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

View all free coursesView all free courses

Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

Learn moreLearn more Watch past events on demandWatch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

Learn moreLearn more
They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course nowTake the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

Learn moreLearn more

Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

View case studiesView case studies

They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

Learn moreLearn more Buy the bookBuy the book
Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

Learn moreLearn more

Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course nowTake the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demandWatch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

Learn moreLearn more Buy the bookBuy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

Learn moreLearn more

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demandWatch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

Learn moreLearn more
Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

Learn more and registerLearn more and register

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn moreLearn more

Android Advertisers Beware -- You Could Have Been Schemed

Android Advertisers Beware -- You Could Have Been Schemed Blog Feature

Kaitlyn Petro

Director of Operations, 7+ Years Of Digital Marketing Strategy, Project Management, & Process Creation Experience

October 29th, 2018 min read

As digital marketers, we’re constantly obsessing over the security of our websites, assets, and reputations -- and for good reason.

Today, the world is far more connected and involved than ever before, which only means more risk of facing negative cyber events such as fraud, theft, and property damage.

Such was the case with the recent discovery of an ad fraud scandal involving Android and its billions of users -- including children -- through an investigation led by Buzzfeed News.

Millions of Dollars Were Stolen through Everyday Apps...and We Didn’t Even Know It

For at least the past year and a half (and quite possibly earlier), over 100 Android apps and websites connected to the Google Play store have been purchased in order to steal close to an estimated $10 million from advertisers who used placed ads within them.

But why Android?

Experts say it’s because of its large user base and because the Google Play store’s app review process isn’t as scrupulous as Apple’s.

A non-verified company, We Purchase Apps, along with fraudsters working for or with them (i.e. Fly Apps, a Maltese company with multiple connections to the scheme) have been in contact with the previous owners of these apps with a sole goal of wanting to purchase them.

Here’s how they did it:

Companies involved in the fraud sought out apps to purchase that had a large user base and positive reviews. Once the business deal was complete, the apps continued to be maintained in order to keep real users happy.

The fraudsters then studied the behavior of the human users of those apps and created bots, or automated computer programs, to mimic their actions. They were then loaded onto servers that enabled them to generate “fake traffic” within certain apps through specialized software.

For websites specifically, the bots were able to visit them using virtual web browsers that essentially present the traffic as real, human visits.

Since the real traffic and fake traffic look almost exactly the same, the combination of humans with bots was able to go undetected by security systems.

As a result, a large number of ad views were generated, which translated into revenue: the ultimate goal of the scheme.

Some Facts & Statistics

To show just how detrimental this process was, here are a few notes provided by organizations involved in the investigation.

  • In total, the apps identified by BuzzFeed News have been installed on Android phones more than 115 million times, according to data from analytics service AppBrain.
  • App metrics firm, AppsFlyer, estimated that between $700 million and $800 million was stolen from mobile apps alone in the first quarter of this year, a 30% increase over the previous year.
  • Pixalate’s latest analysis of in-app fraud found that 23% of all ad impressions in mobile apps are in some way fraudulent.
  • Overall, Juniper Research estimates $19 billion will be stolen this year by digital ad fraudsters, but others believe the actual figure could be three times that.

Now What?

Before Buzzfeed News alerted Google of its investigation, Google received a list of apps and websites connected to the scheme.

They did some further research and found that dozens of apps use its mobile advertising network. In response, Google has removed more than 30 apps from their store and deleted a number of multiple publisher accounts with its ad networks.

Google now continues to investigate. This blog post published by the company digs deeper into its findings.

Chances are, you’re not using mobile apps to position your ads in front of potential audiences. We’re more in tune with Facebook, LinkedIn, and Adwords. But if you are, it goes without saying that you want to make sure you’re vetting your platforms carefully. 

If you’re an Android user, or you have children who use any of the apps or websites listed here, there’s no real security risk for you to deal with,  but just know that your behavior could have unknowingly been used to fuel one of the biggest ad fraud scandals in history.

As digital companies, we need to continue to practice safe online behaviors with anything we do. If there’s one thing we can learn from this scheme, it’s that fraud is more prevalent than ever in the digital world, and the industry struggle to stop it remains apparent.

Inbound Marketing Strategy Template & Example
Here Are Some Related Articles You May Find Interesting

Want to Contribute Content to Click Here.

Hundreds of courses and recorded keynotes, completely FREE
Check it out
Access hundreds of digital sales and marketing courses and recorded keynotes, completely FREE