Subscribe
Get the most relevant insights, tips, and best practices for marketing agencies, coaches, and consultants delivered straight to your inbox every Wednesday.
Thank you! You have been subscribed.

Free Guide: The Blueprint for a More Profitable Agency

Download the Blueprint
Fill out the form to get your blueprint
Thank you! You have been subscribed.
... Inbound Marketing Marketing Strategy
Close
The Blueprint for a More Profitable Agency

Free Guide:

The Blueprint for a More Profitable Agency
Read the Blueprint
The Blueprint for a More Profitable Agency
Free Guide
View The Blueprint for a More Profitable Agency
The Blueprint for a More Profitable Agency

Free Guide:

Stand out from the competition and deliver the results clients demand

  • Provide greater value to your clients by empowering them to own their inbound marketing execution
  • Deliver higher profit margins
  • Build a more consistent, happy agency life for your employees

 

Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)

IMPACT Founder and CEO Bob Ruffolo shares how his company is revolutionizing the world of inbound marketing — and how your agency can too.

By Kimberly Marshall

Kimberly Marshall also recommends this guide: The Blueprint for a More Profitable Agency.

Get Clients To Seek Your Approval, Not the Other Way Around (Podcast)

Last week, Bob Ruffolo, the founder and CEO of IMPACT, joined Clodagh Higgins on the Agency Life podcast for its episode “How IMPACT Changed Inbound Marketing and Empowers Agencies” to discuss how IMPACT is revolutionizing the world of inbound marketing. 

During the early days, and after joining HubSpot in 2011 as one of eight original partner agencies, Bob realized the traditional client-agency relationship was deeply flawed. Agencies that do everything for their clients — including strategic planning and implementation (which most inbound marketing agencies do) — will always have a difficult relationship with clients. As the ones responsible for clients’ results, the agency’s team members will inevitably burn out, leaving the agency with a handful of successful accounts, but also many that fail.

Since IMPACT changed its business model from catering to its clients’ every whim to being indispensable coaches and helping clients write their own inbound marketing success stories — in-house — IMPACT is experiencing incredible growth alongside its hundreds of flourishing clients. 

In this podcast, Bob Ruffolo tells the story of how this major shift was set into motion and how it’s helping IMPACT reach its “Big Hairy Audacious Goal” of helping 10,000 businesses all over the world thrive with They Ask, You Answer.

He also shares how IMPACT is helping other marketing agencies change their own business model and catalyze the same success. 

Free Guide: The Blueprint for a More Profitable Agency

Forget the outdated inbound marketing business model and coach your clients with They Ask, You Answer today

To learn more about the They Ask, You Answer methodology Bob describes in this podcast, a methodology that has helped hundreds of B2B and B2C companies in a range of industries generate millions in revenue, set a time to chat with our advisors, who can answer any questions you might have. 

IMPACT's Certified Coach Program will help your agency:

  • Learn a simple, effective framework that helps your team become more effective coaches and lead your clients toward bigger growth, faster.
  • Find its niche and set itself apart from the overcrowded coaching and marketing agency landscape.
  • Pave a clear, simple path to strengthen communication skills and value so your agency can be confident in raising its rates.

After completing the program, your agency will gain immediate access to dozens of courses on our IMPACT+ learning platform as well as a community of coaches who are always there to support your team.

It is the one step you can take today to become an indispensable resource to your clients, who won’t be able to imagine achieving their inbound marketing growth and success without you.

The Blueprint for a More Profitable Agency

Free Guide:

The Blueprint for a More Profitable Agency
Read the Blueprint
The Blueprint for a More Profitable Agency

Free Guide:

The Blueprint for a More Profitable Agency

Stand out from the competition and deliver the results clients demand

  • Provide greater value to your clients by empowering them to own their inbound marketing execution
  • Deliver higher profit margins
  • Build a more consistent, happy agency life for your employees

 

Topics:

Marketing Strategy
Coaches, Consultants & Strategists
Published on October 13, 2021

Recent Articles

4 Ways To Recession-proof Your Website In 2022
June 9, 2022 • 5 min read
Demand Generation vs. Lead Generation: What’s the Difference?
June 6, 2022 • 5 min read
What Small Business Leaders Need To Know to Thrive During a Recession
May 23, 2022 • 7 min read
Blog Editorial Calendar for 2022: Templates, Examples, and Tips
May 21, 2022 • 6 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
May 7, 2022 • 9 min read
HubSpot Pricing: Your Guide to Everything HubSpot Costs for 2022
April 29, 2022 • 13 min read
33 Most Important IMPACT+ Resources To Train Your Marketing Team in 2022
April 26, 2022 • 13 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
April 16, 2022 • 9 min read
5 Revenue Metrics You Should Be Measuring
March 29, 2022 • 6 min read
What Short-Term Wins Can We Expect With They Ask, You Answer?
March 15, 2022 • 6 min read
19 Business Blog Topics Your Audience Wants You To Write About
March 14, 2022 • 12 min read
10 Marketing KPIs You Should Be Tracking
March 3, 2022 • 9 min read
Why Does They Ask, You Answer Actually Get Results?
February 24, 2022 • 5 min read
Inbound Marketing for Financial Services Providers and Financial Advisors (+ examples)
February 19, 2022 • 10 min read
Sales vs Marketing in 2022: What’s The Difference?
February 7, 2022 • 7 min read
How To Set Marketing Goals Based on Business Goals
February 1, 2022 • 6 min read
Video Marketing: What Your 2022 Business Video Strategy Must Include
January 17, 2022 • 10 min read
8 Crucial Elements Every Homepage Design Should Have [+Video]
January 15, 2022 • 6 min read
5 Organizational ‘Cleanses’ To Start Your Year Off On the Right Foot
January 1, 2022 • 6 min read
What Should a 2022 Content Marketing Strategy Include?
December 30, 2021 • 9 min read
Brutally Honest Pros and Cons of They Ask, You Answer for Digital Marketing
December 7, 2021 • 10 min read
The Step-by-Step, 12-Month, DIY They Ask, You Answer Implementation Plan
December 2, 2021 • 16 min read
‘The Big 5’ Best Topics For Your Business Blog That Drive Traffic, Leads, and Sales (+ Video)
November 26, 2021 • 9 min read
Why Trust Is the True Currency for Any Business
November 16, 2021 • 5 min read
How To Get Started With They Ask, You Answer: Your First 6 Months
November 11, 2021 • 11 min read