What does amount to an optimized page URL is hotly-debated, but luckily for us, SEO thought leader, Backlinko, and digital agency, Ignite Visibility have joined forces to compile dozens of tips and data-backed advice to eliminate the guesswork.
From length to domains and readability the infographic below illustrates advice including:
Shorter URLs rank higher in Google
Limit the number of keywords in your URL to one or two
Make use of canonical links
Use HTTPS whenever possible
Use a folder over a subdomain to avoid splitting site authority
Don’t exceed one or two folders per URL
.com domains convey the most trust and authority
Avoid dynamic URLs; they are difficult to read, remember, and offer no search-value
If you’re looking to geotarget, look into a country-specific domain or sub-directory
Certain “special characters” can hurt the strength of your URL
When it comes to eCommerce, remove your categories as folders.
Check out the all the details and full design below and let us know your thoughts of the tips and tricks in the comments!